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8 Strategies to Better Onboard Your Customers
Customer churn is a real issue for many companies. Even creating a 1 percent difference in your churn numbers can create a 12 percent difference in the value of your company five years down the road.
How to Apply Amazon's Business Practices to Your Own Small Business
Your business may not ever be as large or prolific as Amazon, but there are still numerous lessons you can learn from the e-commerce giant. Keep reading to discover some of them and how to incorporate them into your ...
9 UX Design Strategies You Need to Integrate in 2018
There are approximately 7.6 billion people on the planet, and more and more of them are getting online. The world is large and impersonal. People often feel overlooked by companies. However, you have the opportunity to ...
How to Make a Big Impact with Your Landing Pages
You can’t survive without a proper inbound marketing strategy, it’s just not feasible. Part of that strategy is deploying engaging, lead-generating landing pages. You can further improve their efficiency and impact by ...
How to Break Up Text on A Webpage: The Do's & Don'ts
Long attention spans are in short supply these days, and why wouldn't they be? Thanks to mobile devices and modern technology, most of the power is in the consumer's hands. They choose when, where and for how long they ...
4 Steps to Perfecting Your Online Marketing Strategy
In the past, online marketing was merely an option. It was an additional concern, not even a priority for most. But that’s no longer true, as we are in the age of a digital, online world.
How to Promote Your Online Store and Brick-and-Mortar Business
When you have both a brick-and-mortar store and an online storefront, it can be hard to know where to throw your promotional dollars. You don’t want to neglect the store that was your bread and butter, but you know to ...
Is My Website Safe?
Without delving into the backstory of every major hack, breach and attack that happened throughout the past couple of years, we’ll simply point out that security is a major concern for everyone. However, when it comes ...
How Can My B2C Business Be More Like Amazon?
The world is faster paced than it’s ever been, and despite this, major companies and retailers like Amazon are not only keeping up, they’ve been on the forefront of this growth. They have the resources to keep customers ...
What Your Customers Want From Your Company’s Website
The world of business is incredibly vast. There's B2B, or business to business, and B2C, or business to consumer. Then, both categories can be broken down further into big businesses and small businesses. There are so ...
Color Theory: It's Okay to Be Green
Color psychology is one of those things that is difficult to grasp at first, but it plays a role in the behavior of consumers visiting a website. There is a lot of contradictory advice out there. Women and men both like ...
Why Reputation Management Matters in All Industries
The way a potential customer views your brand is incredibly important to your success, no matter your industry. If you’re viewed favorably, it may be easier for you to attract more business. On the other hand, if you’ve ...
Complementary Colors in Web Design
The colors used in website designs are crucial, and you probably picked up on that even before receiving formal web design training. Pleasing color combinations make people want to linger on websites, while ugly ones ...
How To Create A Proper Careers Page
Businesses with a proper careers page can better find ideal candidates than those with a cluttered, unclear careers page. A business website is often the entry point for new customers and prospective employees alike, ...
How to Utilize LinkedIn for Your Business
If you’re a member of the business world, you probably already know about the awesome benefits LinkedIn can bring you and your network. As a way to connect with your professional community online, LinkedIn allows ...
9 Tips for a Stellar B2B Marketing Strategy
Marketing to another business can seem complicated. When your buyer is another corporation and not an individual, it can be difficult to create a strategy that really resonates with them. But if you’re trying to get new ...
8 Promotional Strategies Your Business Should Take Advantage Of
As a business owner or marketing professional, you’re probably always looking for new ways to promote your business. With so many different promotional strategies out there, it can be difficult to know which will bring ...
How Your Business Can Promote Community Service & Market Its Efforts
Community service is an important part of existing within any area. No matter how big or small your company is, giving back to your community is vital. More employees are looking at community involvement when applying ...