Micah Lally
I’m a Content Writer at Bluleadz. I’m a big fan of books, movies, music, video games, and the ocean. It sounds impossible to do all of those at the same time, but you’d be surprised by the things I can accomplish.
Bluleadz Marketing
•
7 minutes
The Power of Lifecycle Marketing on HubSpot: A Strategic Overview
Are you delivering value to your prospects at every stage of the buyer's journey? Engaging in lifecycle marketing that provides customers with what they need at every step of the way from being strangers to your brand ...
Marketing
Aug 19, 2024
Bluleadz Marketing
•
6 minutes
Beginner's Guide to Marketing: How to Do Market Research
Alright, so you're a new marketer in your company and you want to start generating jaw-dropping results. Or, maybe you're the owner of a relatively new business. Regardless, the same question remains -- where do you ...
Buyers Journey
Aug 13, 2024
Bluleadz Marketing
•
9 minutes
6 Tips For Making Effective B2B Content Marketing Campaigns
A lot of people seem to think that marketing is only important for companies that sell products and services to consumers (B2C companies). However, businesses that sell products and services to other businesses (B2B ...
Content Marketing
Aug 08, 2024
Categories
Bluleadz Marketing
•
10 minutes
How to Build a Comprehensive Sales Strategy for 2020 (+ Example)
To function at their best, all parts of your business need a strategy. We see that every day in content marketing. Content is the leading way to engage and connect with B2B prospects, but it has to be consistent to ...
Sales
Apr 21, 2020
Bluleadz Marketing
•
8 minutes
Strategic Account Management: What It Is and How to Do It Well
You've probably heard all about how important it is to build relationships with your customers. How it's critical that you put your customers first. But how exactly do you make that work in your company's benefit? And ...
Service
Apr 20, 2020
Bluleadz Marketing
•
10 minutes
How to Master Customer Interaction Management (+ The Best Software)
Your service reps interact with your customers daily, often in different ways and varying capacities. How are these interactions going down, though? Are they just brief touchpoints, or are your customers being fully ...
Service
Apr 15, 2020
Bluleadz Marketing
•
10 minutes
How to Build an Effective Trade Show Marketing Strategy (+ Benefits)
Trade shows are a great way to get yourself in front of an engaged audience that's already started their journey down the sales funnel. You'll want to capitalize on the opportunity to interact directly with potential ...
Marketing
Apr 13, 2020
Bluleadz Marketing
•
9 minutes
5 Examples of LinkedIn Showcase Pages (+ Best Practices to Adopt)
Most businesses have more than one type of audience or buyer persona. In fact, you're probably targeting at least two or three different niches at any given time. LinkedIn has proven itself as an effective tool for ...
Marketing
Apr 10, 2020
Bluleadz Marketing
•
7 minutes
How to Create Your Brand Tone to Attract the Right People (+ Examples)
You'll always recognize your parent or guardian's voice. It rarely ever changes. But you also can recognize their tone and know how much trouble you're in. The same goes for your company's brand. Your audience will ...
Marketing
Apr 08, 2020
Bluleadz Marketing
•
6 minutes
How to Improve Learning Agility to Climb High in Your Career
It's incredibly sought after in leadership and encouraged in individual reports, but it can be incredibly difficult to cultivate if you don't fully understand it. Learning agility doesn't have to be a novel skill. If ...
Leadership
Apr 03, 2020
Bluleadz Marketing
•
14 minutes
30 of the Best Business Podcasts You Should Listen to in 2020
When it comes to content marketing, podcasts are a little bit unusual. Most marketers haven’t built their own podcast, but marketers, entrepreneurs, and others certainly enjoy tuning in to them. Some of the most popular ...
Leadership
Apr 02, 2020
Bluleadz Marketing
•
5 minutes
LinkedIn Analytics: 16 Metrics You Need to Focus On
LinkedIn has proven itself as a great lead generation tool for businesses across the board. But, unlike most other social media platforms, you can't just look at basic metrics in order to understand if your strategy is ...
Marketing
Apr 01, 2020
Bluleadz Marketing
•
7 minutes
6 Tips to Maintain Productivity When Teams Are Forced to Work Remotely
The world can change on a dime, and all businesses can do is try to adapt as quickly and as effectively as possible. Sometimes, that means making the jump from operating in an official workplace setting to working ...
Leadership
Mar 27, 2020
Bluleadz Marketing
•
8 minutes
14 of the Best Business Fonts to Use For Your Logo
Your logo is the crown jewel of your brand, right? It's what you'll put on all of your collateral, from beer koozies to email signatures. And to get the perfect logo, all you need is a neat image! Well, not exactly. ...
Marketing
Mar 25, 2020
Bluleadz Marketing
•
7 minutes
5 Financial Tech Companies to Look Out for in 2020
If you own any sort of device that connects to the internet, mobile or otherwise, you probably have made the transition to managing your finances online to some degree. Whether it's your bank's mobile app or some sort ...
Marketing
Mar 23, 2020
Bluleadz Marketing
•
9 minutes
Data Deduplication: How to Manage Duplicate Contacts in HubSpot
When's the last time you did a deep clean of your CRM? What did you find? Chances are there were at least a few contacts repeated in there. Were you aware that those redundancies can actually be holding your business ...
HubSpot
Mar 20, 2020
Bluleadz Marketing
•
5 minutes
How to Improve Your Search Impression Share (& How to Calculate It)
You've finally finished developing a great paid media campaign. Google Ads has promised you a lot and you're ready to see the fruits of your labor. It's gone live and you're excited to see the numbers start rolling in. ...
Marketing
Mar 17, 2020
Bluleadz Marketing
•
7 minutes
5 Ways to Get Approved for Startup Grants (+ Other Funding Options)
Taking the steps to become an entrepreneur and start your own company is a huge deal, and we commend you for it. But one of the harsh realities of being a small business owner is that it isn't cheap. A lot of ...
Leadership
Mar 16, 2020
Bluleadz Marketing
•
10 minutes
How to Perfect Your Twitter Marketing Strategy to Expand Your Reach
Social media marketing is like a really awesome Swiss Army knife. There are a ton of cool tools that branch off of it and a million different tasks you can perform. But your success all depends on how you choose to ...
Marketing
Mar 13, 2020
Bluleadz Marketing
•
10 minutes
5 Omni-Channel Customer Support Examples That Deliver A+ Experiences
We live in a world where you have multiple points of access to the internet at any given point in the day. You probably have at least two next to you right now. It’s an inevitable transition in society. As technology ...
Service
Mar 09, 2020
Bluleadz Marketing
•
10 minutes
4 Epic Examples of Customer Engagement That Spark Delight
There's a pretty stark difference between a customer and an engaged customer. One will make a purchase once and forget about you. The other will keep coming back, likely bringing their friends and family with them. ...
Service
Mar 06, 2020
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.