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15 Great Discovery Call Questions You Should Be Asking
In today's connected world, the art of sales has changed dramatically. Online marketing has significantly reduced the need for those awkward cold calls we all used to have to make in the dark ages! Today, your online ...
How to Build a Perfect Lead Qualification Process (w/ Checklist)
Lead qualification is what turns your traffic into high-converting fuel for your revenue engine. Most B2B enterprises never reach the point of having a steady flow of traffic – if you’ve achieved that much, ...
How to Complete a Brand Audit Yourself (w/ Examples + Checklist)
There seems to be everlasting brands everywhere in every industry. From household restaurant names to sportswear brands that dominate media, they appear to stand the test of time, a permanent presence in our culture. ...
How to Run a Lunch and Learn (+ 6 Benefits & Topics)
Lunch is a favorite time of day for many people who work in an office setting. No matter what the morning is like, lunch gives you an opportunity to refresh and charge your batteries. It’s something to look forward to ...
9 Steps for Running Instagram Ads That Crush Goals (+ Examples)
With Instagram swallowing the world’s attention across borders, are we really that surprised that space has been carved out for advertisements? And, if you’re being honest, don’t you think that having a cut of that ...
20 Expert Tips to Delight Your Customers (w/ Examples)
Your existing customers are among your best assets. They already understand your value – you never need to start over from scratch with them. Keeping them engaged and interested in what you have to offer can be ...
How to Create a B2B Website That Will Skyrocket Your Leads
Growing conversion rates is a typical goal for marketers, but many fall short of achieving it. In a business to business marketing report, the Content Marketing Institute found 82 percent of B2B marketers said higher ...
Talent Acquisition vs Recruitment (+ 10 Tips for Finding Top Talent)
You wouldn’t be outside the norm if you thought that “talent acquisition” and “recruitment” were interchangeable. They both are in reference to hiring new employees, right? Technically, yes. But that doesn’t necessarily ...
10 Clickbait Examples That Will Make You Cringe
Peak clickbait has probably passed us by, but many publishers – especially those purporting to be news websites – are still using it to major effect. And even if you’re in a conservative B2B-focused industry, you can ...
How to Use Drip Campaigns to Boost Your Marketing Efforts (w/ Templates)
Lead nurturing is important in the long scheme of building relationships between an organization’s marketing and sales teams and its leads. It can be done in a variety of ways, from top notch, targeted content marketing ...
15 of the Best Event Promotion Ideas Guaranteed to Drive Attendance
Event marketing is a great way to drive brand awareness and get you connected with your prospects one-on-one. You can provide a ton of value to those in attendance through a well executed event. Whether you’re hosting a ...
20 Hashtag Tools You Need to Crush Your Social Media Marketing Goals
Social media marketing is both an art and a science. You want to be creative and unique, inspiring engagement at touch points with your audience. But you also need to actually be found by relevant users. One of the best ...
How to Build a Knowledge Management System to Drive Customer Success
Customer success and support should be the priority of any business that has any value in their buyers. It all ties back to the bigger goal – improving the customer experience. One of the best tactics to support ...
5 Brands Crushing the Reddit Marketing Game (+ 6 Steps to Get Started)
When you diversify your market channels, you put yourself in front of a wider audience and make your brand more accessible to new leads. Most marketers are familiar with the more popular social media platforms, like ...
How to Do a Competitor Analysis in 7 Simple Steps (+ Examples & Tools)
In pretty much every market, there’s at least two or three businesses offering a service or product to meet needs. Unless, of course, it’s a really obscure market, like lamps made from dried cow pies. But honestly, that ...
How to Write a Perfect Executive Summary (+ Example & Template)
When pitching a business plan to investors, it’s important that you keep it concise and brief. You probably have a long, well thought out business plan written that covers all the bases, and that’s great! It’s important ...
5 Kickass Employee Resource Groups That Drive Engagement
We’re in an era where the concept of a lifelong job at one employer has fallen by the wayside. Many members of the workforce are always on the lookout for better opportunities. The world of recruiting has largely moved ...
What Is Dark Social? (+ 3 Tools to Help Measure It)
In an era of likes and social sharing, it may feel safe to assume that everything happens in mass publicly. Every person shares every article, meme, and video over trackable social media, right? Your best performing ...