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10 Exit Intent Examples Guaranteed to Get More Leads
Pop-ups are a sensitive subject with marketers and consumers. There’s a lot of back and forth on whether they’re worth it or not, but research has shown that they’re definitely worth the investment. AWeber found that ...
3 Reasons Cold Emailing Still Drives Results (+ Mistakes to Avoid)
In the world of sales, failure plays a big role. It can be hard to get a response from prospects, and according to 40 percent of salespeople, it’s only getting harder. Making that connection with potential customers is ...
5 CTA Examples You Can Steal That Drive Lead Generation
The work of every marketing team can be broken up and compartmentalized into different topics or categories, and each presents its own set of obstacles. One of the greatest challenges they face is driving traffic to ...
10 of the Best Customer Loyalty Program Software to Fuel Growth
Your current customers are your best asset for the future of your business. Do you know why? Because the way consumers gather information has evolved dramatically in recent years. In response, companies are creating ...
The 30 Most Recognizable Brand Logos (+How to Use 7 Common Logo Types)
Your company’s brand lays the foundation of how the world will perceive your business. Quality branding can drive your business, increasing brand awareness. Or, if handled poorly, it can harm your reputation and create ...
How to Create a Customer Loyalty Program in 5 Easy Steps (+Examples)
Retention is actually incredibly important to the future growth of your business, but it’s often an afterthought. But for every new customer acquired to replace a lost one, it costs a business about 5-25X more than it ...
5 Tips to Reduce Long Sales Cycles & Close Deals Faster
It can take a long time to attract and engage with leads and move them through the buyer’s journey. Realistically, the entire process can take months. Every lead requires resources and attention throughout the process. ...
How to Create a Voice of the Customer Strategy in 5 Easy Steps (w/ Examples)
It’s important that you recognize your customers as your best resource for how you can continue growing your business. Growth is more than just earning new customers. It’s also retaining and continually delighting the ...
Always Be Closing Is Dead. 5 Ways Social Selling Helps You Crush Quota
Everyone in sales should know the ABC acronym: Always Be Closing. Made popular by a line by David Mamet in Glengarry Glen Ross, the mantra embodies the attitude of every salesperson today. Because who doesn’t want to be ...
15 Local Marketing Strategies That Will Skyrocket Engagement
No matter what industry or business you're in, you should be focused on local marketing strategies. Any marketing techniques that a localized business uses to market itself in the area it operates in counts as local ...
Private Blog Networks Will Get You Penalized (+ 5 Alternatives)
Link building is an essential component of most digital marketing strategies. One of the more common tactics that marketers will use is building a private blog network (PBN). Unfortunately, though, these can actually be ...
11 Customer Touchpoints You Need to Know to Energize Your Flywheel
The world of business consists of a plethora of buzzwords, many of which are overused and should be put to rest. But there is one term that still holds a great deal of value. It is one of the most important business ...
15 User-Generated Content Examples That Will Spark Your Inspiration
In today’s era of flooded online markets, a constant feed of advertisements, and public reviews, people have become more and more selective of who they listen to when making purchasing decisions. Of course, the most ...
7 Local Marketing Best Practices Guaranteed to Drive Results
Business to business. Search engine marketing. Pay per click. There are so many different subtopics and terms within the world of marketing. One aspect of marketing in particular that many companies overlook, and even ...
What Is Off-Page SEO? An Area of Focus You Can't Afford to Ignore
SEO is an expansive, complex field that consists of so many different sub-topics and areas of focus. There are so many moving parts, making it easy to overlook certain priorities in your SEO strategy. One of the most ...
Team Building Drives Your Culture: Why You Need to Host Fun Events
Team building activities go hand in hand with developing a collaborative, fun workplace culture. Not only do they bring people together, but they’re also great for creating socialization opportunities and strengthening ...
HubSpot Lists: How to Set Up Your CRM (+19 Lists You Need to Create)
HubSpot is often praised for being powerful and incredibly versatile in their marketing, sales, and service hubs. Since launching their free CRM, they’ve added even more value for businesses of all shapes and sizes. One ...
How to Write a Professional Letter of Recommendation (+ Samples)
No matter what career or industry you’re in, you’re likely going to reach a point where you need to request a letter of recommendation or write one for someone. This is an exciting opportunity, but you need to know what ...