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How to Build a Comprehensive Sales Strategy for 2020 (+ Example)
To function at their best, all parts of your business need a strategy. We see that every day in content marketing. Content is the leading way to engage and connect with B2B prospects, but it has to be consistent to ...
Strategic Account Management: What It Is and How to Do It Well
You've probably heard all about how important it is to build relationships with your customers. How it's critical that you put your customers first. But how exactly do you make that work in your company's benefit? And ...
How to Master Customer Interaction Management (+ The Best Software)
Your service reps interact with your customers daily, often in different ways and varying capacities. How are these interactions going down, though? Are they just brief touchpoints, or are your customers being fully ...
How to Build an Effective Trade Show Marketing Strategy (+ Benefits)
Trade shows are a great way to get yourself in front of an engaged audience that's already started their journey down the sales funnel. You'll want to capitalize on the opportunity to interact directly with potential ...
5 Examples of LinkedIn Showcase Pages (+ Best Practices to Adopt)
Most businesses have more than one type of audience or buyer persona. In fact, you're probably targeting at least two or three different niches at any given time. LinkedIn has proven itself as an effective tool for ...
How to Create Your Brand Tone to Attract the Right People (+ Examples)
You'll always recognize your parent or guardian's voice. It rarely ever changes. But you also can recognize their tone and know how much trouble you're in. The same goes for your company's brand. Your audience will ...
How to Improve Learning Agility to Climb High in Your Career
It's incredibly sought after in leadership and encouraged in individual reports, but it can be incredibly difficult to cultivate if you don't fully understand it. Learning agility doesn't have to be a novel skill. If ...
30 of the Best Business Podcasts You Should Listen to in 2020
When it comes to content marketing, podcasts are a little bit unusual. Most marketers haven’t built their own podcast, but marketers, entrepreneurs, and others certainly enjoy tuning in to them. Some of the most popular ...
LinkedIn Analytics: 16 Metrics You Need to Focus On
LinkedIn has proven itself as a great lead generation tool for businesses across the board. But, unlike most other social media platforms, you can't just look at basic metrics in order to understand if your strategy is ...
6 Tips to Maintain Productivity When Teams Are Forced to Work Remotely
The world can change on a dime, and all businesses can do is try to adapt as quickly and as effectively as possible. Sometimes, that means making the jump from operating in an official workplace setting to working ...
14 of the Best Business Fonts to Use For Your Logo
Your logo is the crown jewel of your brand, right? It's what you'll put on all of your collateral, from beer koozies to email signatures. And to get the perfect logo, all you need is a neat image! Well, not exactly. ...
5 Financial Tech Companies to Look Out for in 2020
If you own any sort of device that connects to the internet, mobile or otherwise, you probably have made the transition to managing your finances online to some degree. Whether it's your bank's mobile app or some sort ...
Data Deduplication: How to Manage Duplicate Contacts in HubSpot
When's the last time you did a deep clean of your CRM? What did you find? Chances are there were at least a few contacts repeated in there. Were you aware that those redundancies can actually be holding your business ...
How to Improve Your Search Impression Share (& How to Calculate It)
You've finally finished developing a great paid media campaign. Google Ads has promised you a lot and you're ready to see the fruits of your labor. It's gone live and you're excited to see the numbers start rolling in. ...
5 Ways to Get Approved for Startup Grants (+ Other Funding Options)
Taking the steps to become an entrepreneur and start your own company is a huge deal, and we commend you for it. But one of the harsh realities of being a small business owner is that it isn't cheap. A lot of ...
How to Perfect Your Twitter Marketing Strategy to Expand Your Reach
Social media marketing is like a really awesome Swiss Army knife. There are a ton of cool tools that branch off of it and a million different tasks you can perform. But your success all depends on how you choose to ...
5 Omni-Channel Customer Support Examples That Deliver A+ Experiences
We live in a world where you have multiple points of access to the internet at any given point in the day. You probably have at least two next to you right now. It’s an inevitable transition in society. As technology ...
4 Epic Examples of Customer Engagement That Spark Delight
There's a pretty stark difference between a customer and an engaged customer. One will make a purchase once and forget about you. The other will keep coming back, likely bringing their friends and family with them. ...