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7 Ways to Increase Your Website's Conversion Rate Fast
No matter how much traffic you have, it all amounts to nothing without conversions. When all is said and done, conversions are the end goal of digital marketing and sales.
Understanding Today's B2B Buyer & What it Means to Your Company
For most of today’s digital marketing experts, the modern B2B buyer is the white whale.
5 Pieces of Sales Collateral Your Sales Team Needs to Close More Deals
Sales collateral is all the material that supports the sale of a specific product or service. In the olden days, this referred mainly to items like brochures and sales sheets that would be passed directly from the sales ...
Marketing 101: Creating Content Your Audience Cares About
If you were sitting down for a Marketing 101 lesson today, what would it cover?
How to Create a Useful Sitemap for Your Company Website
If you’ve searched for information on sitemaps lately, you’ve probably noticed two different takes: There’s the XML sitemap, which helps search engines understand your content. And then there’s the marketing sitemap, ...
Do Pop-Up Ads Actually Work? Should Marketers Use Them?
Pop-up ads! They’ve got a reputation as one of the most hated things on the internet. They’ve been around since practically the beginning of the web. And, just like anything that’s been around that long, you’ll find ...
40 SEO Statistics and What They Mean For Your Company
When properly executed, search engine optimization (SEO) can help you get “found” online, drive traffic to your content, and increase your conversion and close rates.
5 Email Scheduling Softwares You Should Try
A comprehensive inbound marketing campaign contains many elements that are designed to work together to deliver your message to consumers, increase traffic to your website, and drive sales. From using SEO to drive ...
How to Create the Best SLA for Marketing and Sales
In the digital era, sales and marketing teams are working together more closely than ever. Back in the bad old days of outbound marketing and outbound sales, these two organizations were seen as rivals competing for the ...
15 Promotion Tools to Supercharge Your Content Marketing Strategy
You invest a lot of time and energy into developing and executing your content marketing strategy. Don't you want to deliver value to as many people as you can? This is where content promotion comes in. After all, your ...
20 Brilliant Circle Logos to Inspire Your Logo Design
Circles are all around us: They can be found in nature with the sun, moon and stars and man-made in architecture and art. The circle is the universal symbol for unity and eternity. Circles have no beginning and no end. ...
5 Easy Steps to Create the Best Follow Up Emails
If you’ve been reading some of our pieces about email marketing, you’ve heard us say it again and again: Following up with leads is the most important thing most sales teams can focus on.
How to Build an Infectious Company Culture
Company culture is one of the most important factors that differentiates employers in today’s ultra-competitive job market. Skilled employees know that they’re in demand, and they know what they want: a culture that ...
How to Increase Your Inbound Leads In The Next 30 Days
Inbound leads are the fuel that keeps your business running, so why not target them as your metric for a focused “sprint” of process improvement this month? We have five ways you can see genuine growth in inbound leads ...
The Greatest Marketers of All Time & Why Their Advice Still Applies
In any field, the ones who thrive are those who stand on the shoulders of giants. As marketers, we have a powerful heritage to draw on. Yes, digital marketing is relatively new, and inbound marketing even more so. But ...
6 Crucial Sales Activities That Will Actually Increase Revenue
Sales activities can be intense, requiring fast thinking and careful listening – but when all is said and done, they are the catalyst that transforms warm leads into customers. The big question: How can you maximize ...
How Marketers Need to Be Utilizing LinkedIn Pulse Articles
LinkedIn Pulse has been around since 2013, but many marketers still aren’t using it. Or, if they are, they haven’t quite tapped into its full potential yet.
The Marketing Skills You Need to Stand Out to Employers
Looking for the top marketing skills to round out your portfolio or get a new job?