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6 Things to Do if Your Leads Go Dark
For B2B marketers, the buyers journey as we know it isn’t a straight line. Even though it has three distinct phases – Awareness, Consideration, and Decision – each one of these can have all kinds of mini-steps. ...
Is Newsjacking an Effective Marketing Strategy?
In today’s connected digital world, people watch news as it happens more often than at any other time in history. As soon as news “breaks,” it’s all over your mobile device and half of your favorite websites. The steady ...
5 Ways to Overcome Price Objections in Your Sales Process
Overcoming price objections is one of the most vital skills in the sales toolkit.
5 Warning Signs of a Toxic Company Culture (& How to Fix It)
A good company culture can make a tremendous difference in your morale – and your results. According to the Gallup Engaged Workplace Study, 87% of employees worldwide are not engaged at work. Many people are actively ...
11 Visual Storytelling Techniques You Should Utilize In Your Content
Today’s web is a visual medium, and your content should reflect that. People love stories, and they especially love stories lavishly told with beautiful visuals. Visual storytelling helps reinforce your message while ...
6 Benefits of a Lead Scoring System and How HubSpot's CRM Can Help
If you’re not using lead scoring yet, you should be! Lead scoring uses data on past customer behavior to effectively predict which leads are most likely to buy.
6 Key Components of a Great Conversational Marketing Strategy
Conversational marketing is one of the most powerful emerging trends in the digital marketing world. It focuses on personalized, real-time conversations between your prospects and a mix of AI agents and human ...
6 B2C Marketing Examples To Inspire Your B2B Campaign
In the B2B world, it’s often assumed there’s a wall between B2B and B2C.
14 Questions That Will Help You Craft a Kickass Creative Brief
If you want an awesome marketing campaign, you have to start with a great creative brief.
The Facebook Dark Post: What It Is and Why You Should Consider Them
Dark posts are a mysterious social marketing trend, and the spooky name doesn’t help much. Delve a little deeper, though, and you’ll learn there’s nothing scary about Facebook dark posts.
Warm Prospecting Through InMail: Why It Matters and How to Do It
Since Microsoft made the bold move of buying LinkedIn back in 2016, it has fast become the world’s leading online professional network. With more than 500 billion users, LinkedIn filled an important niche in the social ...
White Hat Link Building Techniques That Actually Work
Link building is, by far and away, one of the most valuable things any digital marketer can know about. There are tons of different things a digital marketer can learn, but link building is one of the few that will ...
7 Principles You Need to Know About the Psychology of Selling
Neurology – what goes on in the human brain and why – changes on a very slow timescale.
A Marketer's Best Approach to Blogger Outreach
Inbound marketing is about building relationships, and so is blogger outreach. Blogger outreach is how you cultivate strong relationships with existing voices in your niche.
What is Alexa Rank & Why Is It Important?
Alexa rank is one of the most misunderstood topics in SEO today. Yet, it doesn’t take long to see how it all fits into the big picture.
8 Questions You Should Answer to Help Develop Your Mission Statement
Every business should have a mission statement. However, writing one can sometimes be challenging because to create one means sitting down and really thinking about what you'd like to accomplish with your new business. ...
Revamping Your Mission Statement? Brush Up on the Basics
Part of building a new business is preparing a business plan to give you a roadmap for your growth. Typically your business plan will include detailed information about your product or service, marketing, financial ...
30 Content Marketing Statistics That Will Get You Typing
We've all heard it... content is king. But if you don't know where the industry is going, what trends are on the horizon and why, you won't be able to adjust your content strategy to take advantage and grow your ...