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11 Word of Mouth Marketing Strategies to Get Your Prospects Talking
Word of mouth marketing (also called WOM for short) is the form of marketing that tries to capture that all-powerful lightning in a bottle people know as “buzz.” Ideally, word of mouth would happen on its own as more ...
12 Creative Ways to Promote Your Ebook
Over the last few days, we’ve been talking about the best way to write an ebook. Writing an ebook is a great method for strengthening your content strategy, but it only makes a difference if people read it! You can gain ...
Follow These 6 Best Practices When Writing an Ebook
If you’re a marketer who wants to make a positive impression on potential buyers, then you need ebooks as part of your digital marketing strategy. Ebooks communicate with prospects in their language, position you as an ...
The Most Important SEO Metrics to Monitor (and How to Analyze Them)
Deciding which SEO metrics to focus on is a vital part of marketing success.
5 Ways You Can Find Your Customers' Pain Points
Understanding your customer's pain points is the cornerstone of a good content strategy. All web content should be useful to someone, and content can’t be useful unless it addresses a genuine need for a specific ...
4 of the Best Ways to Handle Negative Reviews
Negative reviews are a fact of life – and they’re more visible now than ever.
9 Ways to Be More Productive at Work
No matter whether you’re programming AI brains or tuning guitars, productivity is that elusive, but all-important measure of how much you can get done in a day.
3 of the Most Common Obstacles to Digital Storytelling
Your brand, each member of your team, and each one of your offerings can all have a story.
8 Social Media Mistakes Most Companies Make & How to Fix Them
The top social media networks out there offer you access to billions of leads in real time. In that sea of possibilities, however, finding the right one is often like chasing the white whale.
7 Email A/B Test Examples You Can Set Up in 90 Seconds
When it comes to using data effectively, email marketing has some huge advantages.
9 Research Tools that Will Help You Crush Your Content Marketing Goals
Successful content marketing means processing and organizing a huge quantity of information.
9 Awesome Benefits of Curating Content
Curating content is a popular, powerful strategy for improving your content marketing.
5 Guaranteed Ways to Increase Productivity in the Workplace
No matter who you are or what you do, productivity is the key to success! But ... making every minute count can be a challenge.
Why Educational Marketing Will Help You Squash Your Competition
The ability to educate your prospects is what makes the biggest difference in B2B marketing.
Creating an Effective Inbound Lead Generation Strategy
Inbound leads! They’re convenient, effective, and easy to qualify. But ... and there’s always a “but”... you need a complete inbound lead generation strategy.
5 Guest Blogging Mistakes to Avoid That Will Help You Get Published
Guest posts are an exciting way to enhance your exposure on a variety of sites. When you craft a guest post for a brand or blogger, you’re also building a relationship: You provide them with cool content and they ...
How to Curate Content the Right Way
Content curation burst onto the scene at the advent of Web 2.0., but curation itself is all around us. Whenever you go into a space that’s been organized especially to cater to you and provide a particular experience, ...
How 'Will It Blend?' Became a Viral Content Marketing Sensation
When you think about having some exciting fun at home or away, you probably don’t consider popping out the family blender. But one blender company – Blendtec – has topped the charts with more than 60,000 Facebook ...