<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=172061883552505&amp;ev=PageView&amp;noscript=1">

Subscribe to Our Blog

Stay up to date with the latest marketing, sales, and service tips.

How to Ask For Google Reviews (With Best Practices and Templates)

Google reviews can do wonders for your business. They can boost credibility, reputation, and prove that you’re as kickass as you say you are. Who doesn’t want that?

Beyond that, collecting reviews on Google My Business can actually improve your SEO.

Google My Business is a free tool that allows your business to promote itself on Google Search and Maps. Use Google My Business to control what shows up in your business' search results and see how your customers are interacting with your company on Google.

It’s also a place where customers can leave reviews about your business.

What Do Reviews Have to Do With SEO?

Yes, you might think a review stating, “I really liked their cheese pizza, it was delicious,” is absolutely pointless. But, think about it like this.

In link building, you work to attain backlinks from other businesses. When a search engine crawls and discovers these backlinks, it tells Google that the content on that linked webpage is trustworthy and valuable.

When comparing this to reviews, it’s like the exact same thing. A positive review will signify to Google that your business is authentic and trusted, tallying an extra notch on your SEO score.

The local ranking factors listed here are even more solid proof of the weight of Google reviews (and reviews all together).

Source: Moz

Plus, the more positive reviews you get, the more stars you get, meaning more traffic you’ll likely receive. People like websites that are trusted by others!

Reviews affect user experience, click through rate, and how others perceive your business. Here’s a few statistics that speak to the power of online reviews:

  • 63.6 percent of consumers are likely to check Google reviews of a business before visiting their website — this is more than any other review site (Yelp, Facebook, etc).
  • 94 percent of people say an online review has convinced them to avoid a business all together.
  • 90 percent of consumers read 10 or fewer online reviews until they can trust your business.
  • Positive customer reviews can increase conversions by 270 percent.

Nowadays, buyers and consumers turn to reviews for validation of your product or service. Reviews also help your company stand out among your competitors and deliver insights on what your business is doing well and what you can improve on.

But, unfortunately you can’t just get a few reviews and be done with it; 85 percent of consumers don’t trust reviews that were written more than three months ago, and 40 percent will only look at reviews from the last two weeks.

This is why it’s important to regularly ask your customers for Google reviews. The social proof is in the numbers; now it’s just a matter of getting them! 

But, how do you ask current or recent customers to leave a review?

How to Get More Google Reviews

Honestly, just ask!

Don’t beat around the bush when it comes to asking for a review. Sending them a direct email with your request is the best way to feed a response.

However, there’s a few things to consider before hitting send when asking a customer for a review on Google.

Which Customers Should You Ask?


While you think it might be a good idea at first, don’t blast out a review request to every single customer you have.

You want to request reviews from your happy customers – they’re the ones most satisfied with your business, and their reviews can in turn transform them into brand advocates for your company.

You don’t want to risk the chances of getting a poor review, so think carefully about the people you are sending a review request to.

A good way to find your brand advocates is to monitor who is talking about your products on social media. If they’re already saying kind words to all their friends and followers, they’ll be more likely to leave a great review for you, too!

When Should You Ask For a Review?

Catch them early, when your business and products are still fresh in their mind. (Most likely, this is also when they’re the happiest about your product’s capabilities or benefits.)

The longer you wait to ask for a review, the less of a chance you have of getting customers to actually give you one. Don’t take those chances.

If you’re unable to send emails shortly after a purchase (which can be done with a quality CRM), then at least send one to customers from the last month.

If they used your product or service several months – or even years – ago, they're probably not going to be of much use.

However, while sometimes you can be too late, you can also be too early as well.


Oftentimes, I'll grab a new package from my mailbox and receive an email from the company saying something like, "Your package arrived! If you like our product, feel free to review us on Google." 

There are two scenarios that often play out in this situation:

  1. I haven't even opened the package or product yet, or
  2. I've only gotten the chance to use the product once or twice, barely enough to see any results.

Your best bet is to hold off until about a week – this gives your customers enough time to actually test out your product and see how it works for them.

The Email: What to Include When Asking For a Review

Once you've decided the who and when to your review requesting strategy, it's time to get drafting. Be sure to keep these best practices in mind when asking your customers to review your business.

1. Personalize Your Message.


Make your customer feel special – you're not going to get a review with a boring, desperate email saying, "Review us please!" (and if you do, hats off.)

Personalize your email to customers by including their first name, their company’s name, and even mentioning the specific product or service that they used.

If you’re using HubSpot’s personalization tokens, then making an email personal won’t take any extra time while still making a huge impact on your customer.

Remember to keep a casual tone when asking for a review – if you sound desperate or needy, it'll only divert customers from following through. No one likes a pushy person!

2. Keep It Short.

The most important thing about asking a customer for a Google review is to keep it short, simple, and to the point. You’re already asking them to take the time to leave a review, so don’t take any more of their time by having them read a novel of an email.

Your email should thank them for their business, mention why you’re asking for a review, explain how to leave a review, and let them know roughly how long it should take.

3. Include a Review Link.

link building techniques-1

Make it as easy as possible for your customer to leave a review – give them a link!

If you ask for a review but don’t provide a link they can easily click on, then they probably aren’t going to take the extra time to search for your Google My Business account in order to leave one.

You can easily generate a Google review link that will then take your customer to a page where a review form will pop up automatically.

4. Test Different Messaging to Find Your Sweet Spot.

You don't know what messaging will work until you actually try it. Test out different emails to different customers, and track and compare results of each. 

But remember to modify each email to every individual customer. Not every customer is the same, and you don't want to treat them like they are.

Use your top-performing messaging as an overall guide for how to write review request emails later on. This A/B testing method can help you identify and lock down your top-performing email template to use in the future and (hopefully!) guarantee new reviews with each send.

Google Review Email Template

Now that you know some best practices, you’re ready to draft up your own email and start bringing in some Google reviews for your business.

Here are a few generic templates you can use to help get you started!

1. Product Review


Thank you for your recent purchase of [TYPE OF PRODUCT] with [YOUR COMPANY NAME]! We really appreciate your business and truly value you as a customer.

Customer satisfaction is extremely important to us, and we'd love to hear your feedback on how you feel about your product once you get to use it for yourself! If you could take a few minutes to leave us a review on Google [INCLUDE LINK] for us, we'd be so happy.

To submit your review, simply click below and let us know what you think!


Thanks in advance for taking the time to leave a review! If you have any questions or would like to speak directly about your [TYPE OF PRODUCT], feel free to contact us [INCLUDE LINK] at any time.



2. Service Review


Thank you for your recent [TYPE OF SERVICE] with [YOUR COMPANY NAME]. We truly value all of our customers that come to us for help – that includes [CUSTOMER’S COMPANY NAME]!

Customer satisfaction is extremely important to us, so we'd love to hear your feedback on how you feel about your recent service! If you have a few minutes, we would really appreciate a quick Google review [INCLUDE LINK] letting us know how [we/name of employee who worked with them] did.

To submit your review, click the link below and let us know what you think!


Thanks in advance for taking the time to leave a review! If you have any questions or would like to speak directly about your [TYPE OF SERVICE], don't hesitate to reach out [INCLUDE LINK] at any time.



3. Experience Review

Hello [#1 FAN'S NAME],


We're always looking to improve our service, and we love getting feedback from our visitors on what they enjoyed most.

Do you have three minutes to leave a Google review [INCLUDE LINK] for us? We'd be so excited to read it!

To submit your review, simply click below and let us know what you think!


Thanks in advance for taking the time to leave a review! If you have any questions or would like to come enjoy [TYPE OF EXPERIENCE] again, feel free to contact us [INCLUDE LINK] at any time.

Best regards,


Beyond Email: Other Ways to Get Customer Reviews on Google

Ways to ask customers for a review-718890-edited

While emails are your best bet to connecting with customers and getting reviews in return, there are a few other methods you could try, if they're applicable to your business.

  • Ask on a phone call: Talking to a customer on the phone? If it seems right, mention your review request at the end of your conversation and let them know you can send them a link via email if they agree.
  • Leave behind a review card: If your services involve on-site meetings or visits, give your customers a business card with the review link (or a QR code to the review link) on the back.
  • Put it on your website: Add your Google review link to the footer of your website or on your testimonials page.

Also, did you know that responding to reviews can also help your SEO?

It can! On the Google My Business support page, Google encourages businesses to respond to reviews because it shows that you value and appreciate the feedback from your customers.

“High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.

If Google is telling you to do it, then you probably should.

While other SEO efforts are built upon getting you that #1 search result spot, getting high-quality business reviews can help establish credibility behind your brand.

Focus on your happy customers to receive positive reviews for your business. Soon, you'll have those five beautiful stars attached to your business search results – and consumers love to see that.

How To Rank Higher On Local Search Results

Baylor Cherry

Baylor Cherry

Baylor is a Marketing Specialist for Bluleadz. As a native Floridian, she enjoys soaking up the Florida sun, buying clothes she can’t afford, and dreaming about one day owning a dachshund.