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How to Write a Professional Letter of Recommendation (+ Samples)
No matter what career or industry you’re in, you’re likely going to reach a point where you need to request a letter of recommendation or write one for someone. This is an exciting opportunity, but you need to know what ...
User-Generated Content: The Most Trusted Media You Need to Use
Are you aware of how much your business benefits when your audience is your advocate? It’s not all that conceited to want your audience to celebrate your brand, products, and services. In fact, it’s actually a pretty ...
24 of the Best Webinar Softwares You Need to Try in 2019
Your target audience is seeking out help from you. They have pain points they need to address and goals they want to achieve. And they will find solutions either from you or your competitors. One of the best ways to ...
How to Build an HTML Email: What You Need to Know
When it comes to your marketing strategy, email is an essential piece to the puzzle. A lot of your efforts rely on a strong email campaign. Unfortunately, there are many people who don’t put enough emphasis on using ...
Word of Mouth Marketing: The Essentials for Building an Exciting Strategy
Marketers and salespeople have a pretty bad rep attached to their roles. You’re not well respected and seen as, as most cartoons tell us, a bit weasely. HubSpot found that just three percent of people consider you ...
What Is a Webinar? A Powerful Approach to Driving Lead Gen Results
Marketing collateral comes in all different types and styles. One of the most engaging and impactful ways to educate and market to your audience is hosting webinars. In case you live under a rock and have never heard ...
The Best Conflict Resolution Strategies (+ Examples & Resources)
Every workplace, no matter how awesome the people and the culture, is going to experience conflict and disagreements. They’re often uncomfortable and tricky to navigate, and it’s always best to put out the flame before ...
Product Marketing: The Best Ways to Drive Demand
We’ve all heard the term product marketing, but do any of us know what it really means? The obvious answer is that it’s how you market your products, but there’s a little bit more to it than that.
Responsive Web Design Is a Must. Here's Why It Matters (+ Examples)
We’ve all experienced those sites where you have to scroll to the right and left because the content doesn’t fit in the device screen. These websites are an absolute pain to navigate, which makes for a terrible user ...
10 Amazing Sales Pitch Examples (and Why They Are So Effective)
Anyone in sales will tell you that the job requires a lot of skills. You have to be empathetic and capable of building relationships with prospects and clients. You also need to be a strong communicator, listener, and ...
How to Optimize Your Personal Page for LinkedIn People Search
LinkedIn is the go-to hub for professional digital networking. If you’re looking to connect with other professionals throughout your industry and make advancements in business, no platform is going to help you like ...
What Is Google My Business and How Can It Bring Me More Customers?
When you google, "dry cleaners," what search results do you see? Unless your Google just happens to be broken (which it never is), you're most likely going to see a map with two to three dry cleaners in your area. And, ...
Rebranding Strategy: Is It Time for Your Company to Make a Change?
Within the world of business, change is constant. Consumer behaviors shift, trends come and go, technologies evolve, and markets and competitors emerge. Naturally, you’ll need to prepare your business for these big ...
Are You Ready for Boss's Day? Check Out These 8 Gift Ideas
Boss's Day is a celebration of employer leadership all over the country. Each year, people celebrate the day on October 16th. If the appointed date falls on a non-working day, the holiday gets recognized on the next ...
Conversational Marketing: Tips, Examples, and Resources You Need to Start
When you really think about it, every interaction you have with your audience is an opening for dialogue. You’re publishing content that’s empowering your audience with knowledge. They’re finding you in different and ...
What Is a Whitepaper? Everything You Need to Know About Writing One
Your content marketing strategy is instrumental to the success of your business. However, content strategies are composed of a wide variety of material formats, such as your blog, email marketing, and social profiles. ...
12 of the Best Fonts to Use For Your Resume (+ Why They Matter)
Seven seconds. That’s a very small window to have to wow recruiters and hiring managers. According to Ladders, Inc., the average initial screening time for a resume is just 7.4 seconds. Basically, the appearance of your ...
Social Media and SEO: Understanding Their Relationship in 2019
We all know SEO is essential for the success of businesses – search engine optimization is the core of powerful websites. Your position on Google SERPs can have a huge impact on the amount of organic traffic your ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
