Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
7 Local Marketing Best Practices Guaranteed to Drive Results
Business to business. Search engine marketing. Pay per click. There are so many different subtopics and terms within the world of marketing. One aspect of marketing in particular that many companies overlook, and even ...
The Ultimate List of Business Buzzwords and Their True Definitions
You know when you're having a conversation with someone, and they begin to blurt out a bunch of crazy, jargon-like words and phrases at you as if you're supposed to know what they mean?
What Is Off-Page SEO? An Area of Focus You Can't Afford to Ignore
SEO is an expansive, complex field that consists of so many different sub-topics and areas of focus. There are so many moving parts, making it easy to overlook certain priorities in your SEO strategy. One of the most ...
How To Write A Value Proposition in 4 Easy Steps
In today's market, buyers hold all the power. They now have the resources and means to carefully consider their options before they decide to make a purchase. In this environment, selling your products and services is ...
Team Building Drives Your Culture: Why You Need to Host Fun Events
Team building activities go hand in hand with developing a collaborative, fun workplace culture. Not only do they bring people together, but they’re also great for creating socialization opportunities and strengthening ...
HubSpot Lists: How to Set Up Your CRM (+19 Lists You Need to Create)
HubSpot is often praised for being powerful and incredibly versatile in their marketing, sales, and service hubs. Since launching their free CRM, they’ve added even more value for businesses of all shapes and sizes. One ...
How to Write a Professional Letter of Recommendation (+ Samples)
No matter what career or industry you’re in, you’re likely going to reach a point where you need to request a letter of recommendation or write one for someone. This is an exciting opportunity, but you need to know what ...
User-Generated Content: The Most Trusted Media You Need to Use
Are you aware of how much your business benefits when your audience is your advocate? It’s not all that conceited to want your audience to celebrate your brand, products, and services. In fact, it’s actually a pretty ...
24 of the Best Webinar Softwares You Need to Try in 2019
Your target audience is seeking out help from you. They have pain points they need to address and goals they want to achieve. And they will find solutions either from you or your competitors. One of the best ways to ...
How to Build an HTML Email: What You Need to Know
When it comes to your marketing strategy, email is an essential piece to the puzzle. A lot of your efforts rely on a strong email campaign. Unfortunately, there are many people who don’t put enough emphasis on using ...
Word of Mouth Marketing: The Essentials for Building an Exciting Strategy
Marketers and salespeople have a pretty bad rep attached to their roles. You’re not well respected and seen as, as most cartoons tell us, a bit weasely. HubSpot found that just three percent of people consider you ...
What Is a Webinar? A Powerful Approach to Driving Lead Gen Results
Marketing collateral comes in all different types and styles. One of the most engaging and impactful ways to educate and market to your audience is hosting webinars. In case you live under a rock and have never heard ...
The Best Conflict Resolution Strategies (+ Examples & Resources)
Every workplace, no matter how awesome the people and the culture, is going to experience conflict and disagreements. They’re often uncomfortable and tricky to navigate, and it’s always best to put out the flame before ...
Product Marketing: The Best Ways to Drive Demand
We’ve all heard the term product marketing, but do any of us know what it really means? The obvious answer is that it’s how you market your products, but there’s a little bit more to it than that.
Responsive Web Design Is a Must. Here's Why It Matters (+ Examples)
We’ve all experienced those sites where you have to scroll to the right and left because the content doesn’t fit in the device screen. These websites are an absolute pain to navigate, which makes for a terrible user ...
10 Amazing Sales Pitch Examples (and Why They Are So Effective)
Anyone in sales will tell you that the job requires a lot of skills. You have to be empathetic and capable of building relationships with prospects and clients. You also need to be a strong communicator, listener, and ...
How to Optimize Your Personal Page for LinkedIn People Search
LinkedIn is the go-to hub for professional digital networking. If you’re looking to connect with other professionals throughout your industry and make advancements in business, no platform is going to help you like ...
What Is Google My Business and How Can It Bring Me More Customers?
When you google, "dry cleaners," what search results do you see? Unless your Google just happens to be broken (which it never is), you're most likely going to see a map with two to three dry cleaners in your area. And, ...