Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
Rebranding Strategy: Is It Time for Your Company to Make a Change?
Within the world of business, change is constant. Consumer behaviors shift, trends come and go, technologies evolve, and markets and competitors emerge. Naturally, you’ll need to prepare your business for these big ...
Are You Ready for Boss's Day? Check Out These 8 Gift Ideas
Boss's Day is a celebration of employer leadership all over the country. Each year, people celebrate the day on October 16th. If the appointed date falls on a non-working day, the holiday gets recognized on the next ...
Conversational Marketing: Tips, Examples, and Resources You Need to Start
When you really think about it, every interaction you have with your audience is an opening for dialogue. You’re publishing content that’s empowering your audience with knowledge. They’re finding you in different and ...
What Is a Whitepaper? Everything You Need to Know About Writing One
Your content marketing strategy is instrumental to the success of your business. However, content strategies are composed of a wide variety of material formats, such as your blog, email marketing, and social profiles. ...
12 of the Best Fonts to Use For Your Resume (+ Why They Matter)
Seven seconds. That’s a very small window to have to wow recruiters and hiring managers. According to Ladders, Inc., the average initial screening time for a resume is just 7.4 seconds. Basically, the appearance of your ...
Social Media and SEO: Understanding Their Relationship in 2019
We all know SEO is essential for the success of businesses – search engine optimization is the core of powerful websites. Your position on Google SERPs can have a huge impact on the amount of organic traffic your ...
10 of the Best Technology Thought Leaders to Follow on LinkedIn
Technology is one of the biggest industries there is, making it an incredibly exciting field to work in. Research has reported that there are 11.8 million people employed in net tech in the U.S, with a whopping total of ...
Consultative Selling: Everything You Need to Know
An unpopular opinion, but selling is truly an art form that requires a pretty diverse set of skills. There are so many different styles you can learn and approaches you should master. One of the most impactful being ...
Color Psychology: What It Is and How to Use It in Your Business
Marketing involves a myriad of different components, but many of them are centrally focused around the human experience. People make emotional connections with brands, so there are a lot of psychological elements that ...
Micro-Influencers: Who They Are and How to Find Them
In today’s day and age, social media rules the digital world, and influencers rule social media. Social influencers are just as popular and famous as traditional celebrities now, boasting millions of followers across ...
4 Tips for Using SEO on Your LinkedIn Company Page
Every company should have a lively LinkedIn company profile. As the go-to B2B professional networking hub, LinkedIn can play a big role in your company’s lead and prospecting endeavors, in addition to recruiting and ...
Link Shorteners: What You Need to Know (+7 Awesome Tools to Use)
If you’ve ever posted or shared something on the internet, you probably have at least a little experience with links. But for marketers, adding links is a common practice. Whether in blog posts, social shares, or ...
Sales Anxiety: How to Help Your Team Manage 6 Common Anxieties
Sales can be a nerve wracking profession that often requires thick skin and unrelenting perseverance. But these qualities can often be hard to adopt for many sales professionals. With the social and tricky communication ...
Thought Leaders in Manufacturing: 10 Companies and People to Know
Thought leaders in any industry deliver a ton of value to their audience. Manufacturing is no exception. The best of best in your industry established themselves as a successful professional in their area, and they ...
20 Customer Satisfaction Survey Questions You Need to Ask (+Examples)
One part of marketing and selling is obtaining new customers. The other? Keeping a happy smile on their face. Let’s face it: Not every customer is going to be a happy customer. There are always situations that arise ...
Resignation Letters: How to Write One (+ Examples & Free Templates)
You found another great opportunity. Or you’re making a career change. Or perhaps you’re retiring. Regardless of the situation, at some point in your career you’ll end up making a change, and you’ll have to submit a ...
A Guide to Leadership Style (and How to Find Your Own)
Martin Luther King Jr., Abraham Lincoln, Susan B. Anthony, Franklin D. Roosevelt – what do all these people have in common? They were all great leaders, and you know their names because great leaders are memorable. ...
What Is Growth Hacking? Learn Why It Matters and How to Get Started Fast
No matter your job title, level of leadership, or department, every professional wants to drive revenue and fuel business growth as quickly as possible. And why wouldn’t they? Growth is one of the primary pillars of ...