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30 Tips to Get More Followers On Your Facebook Company Page
With over 140 million small businesses using Facebook tools to connect with customers and promote their brand, it can be challenging to attract new followers and “likes” for your company page. But it's definitely worth ...
5 Brands Crushing the Reddit Marketing Game (+ 6 Steps to Get Started)
When you diversify your market channels, you put yourself in front of a wider audience and make your brand more accessible to new leads. Most marketers are familiar with the more popular social media platforms, like ...
How to Do a Competitor Analysis in 7 Simple Steps (+ Examples & Tools)
In pretty much every market, there’s at least two or three businesses offering a service or product to meet needs. Unless, of course, it’s a really obscure market, like lamps made from dried cow pies. But honestly, that ...
How to Use LinkedIn for Sales Prospecting (+ 5 Tools to Try)
The rise of social media has changed the way we keep in touch with family and friends, and in business, has given us the ability to supercharge our online networking and sales prospecting efforts. And when it comes to ...
How to Write a Perfect Executive Summary (+ Example & Template)
When pitching a business plan to investors, it’s important that you keep it concise and brief. You probably have a long, well thought out business plan written that covers all the bases, and that’s great! It’s important ...
16 Email Marketing Tips to Boost the ROI of Your Efforts
Businesses still use email marketing to help reach their target audience with offers, news, and exciting promotions. It isn't likely to fall out of favor anytime soon. Email marketing can be extremely effective if you ...
20 Digital Marketing Resources Every Business Needs in Their Arsenal
Digital marketing is always evolving, so it's crucial to know where to get the latest news and the best digital marketing resources. Even the most trusted digital marketing resources can go out of date almost overnight ...
5 Kickass Employee Resource Groups That Drive Engagement
We’re in an era where the concept of a lifelong job at one employer has fallen by the wayside. Many members of the workforce are always on the lookout for better opportunities. The world of recruiting has largely moved ...
How to Use Manual Link Removal to Kill Bad Links for Good
Link building should be a top priority for you. There are so many benefits to capitalizing on awesome linking opportunities. When you earn backlinks, you’re generating votes of confidence that signal to search engines ...
What Is Dark Social? (+ 3 Tools to Help Measure It)
In an era of likes and social sharing, it may feel safe to assume that everything happens in mass publicly. Every person shares every article, meme, and video over trackable social media, right? Your best performing ...
10 Exit Intent Examples Guaranteed to Get More Leads
Pop-ups are a sensitive subject with marketers and consumers. There’s a lot of back and forth on whether they’re worth it or not, but research has shown that they’re definitely worth the investment. AWeber found that ...
3 Reasons Cold Emailing Still Drives Results (+ Mistakes to Avoid)
In the world of sales, failure plays a big role. It can be hard to get a response from prospects, and according to 40 percent of salespeople, it’s only getting harder. Making that connection with potential customers is ...
How to Upsell Your Customers The Right Way ( +10 Examples)
All in all, there are two major approaches to driving more sales revenue: Getting new accounts or growing the value of existing ones. If your enterprise has a strong inbound marketing operation, you probably already ...
5 CTA Examples You Can Steal That Drive Lead Generation
The work of every marketing team can be broken up and compartmentalized into different topics or categories, and each presents its own set of obstacles. One of the greatest challenges they face is driving traffic to ...
10 of the Best Customer Loyalty Program Software to Fuel Growth
Your current customers are your best asset for the future of your business. Do you know why? Because the way consumers gather information has evolved dramatically in recent years. In response, companies are creating ...
Giveaway Contests: The Community Marketing Tactic for Sparking Loyalty
Fostering a sense of community with your target audience and customers isn’t just a nice thought. It’s an excellent business strategy that can yield amazing results. You can start community building both in person and ...
36 Value Proposition Examples & What You Can Learn From Them
Inbound marketing is a lot like dating. You rarely get a second chance to make a first impression! When a prospect hits your website or opens your email, you'll have maybe a minute to get your point across and provide ...
How to Create a Net Promoter Score (NPS) (+ Best Practices)
There's one simple rule in today's buyer-centric world of business: You need to give your customers a voice. But that's not just lip service. You're not just asking them to take surveys, then doing nothing with the ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
