Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
36 Value Proposition Examples & What You Can Learn From Them
Inbound marketing is a lot like dating. You rarely get a second chance to make a first impression! When a prospect hits your website or opens your email, you'll have maybe a minute to get your point across and provide ...
How to Create a Net Promoter Score (NPS) (+ Best Practices)
There's one simple rule in today's buyer-centric world of business: You need to give your customers a voice. But that's not just lip service. You're not just asking them to take surveys, then doing nothing with the ...
The 30 Most Recognizable Brand Logos (+How to Use 7 Common Logo Types)
Your company’s brand lays the foundation of how the world will perceive your business. Quality branding can drive your business, increasing brand awareness. Or, if handled poorly, it can harm your reputation and create ...
How to Create a Customer Loyalty Program in 5 Easy Steps (+Examples)
Retention is actually incredibly important to the future growth of your business, but it’s often an afterthought. But for every new customer acquired to replace a lost one, it costs a business about 5-25X more than it ...
18 of the Best Cold Email Templates to Get Warm Leads
Every salesperson would love for every lead to be warm so they could have an easier time starting off the relationship. But we can’t always get what we want, can we? "Cold" outreach is just a part of the process, and ...
5 Reasons You Need to Add Interactive Maps to Your Website
Interactive maps invite your site visitors to engage with your website and discover more about your products and services. Whether you use a map to show them your store locations or to give them an idea of how they can ...
5 Tips to Reduce Long Sales Cycles & Close Deals Faster
It can take a long time to attract and engage with leads and move them through the buyer’s journey. Realistically, the entire process can take months. Every lead requires resources and attention throughout the process. ...
Do You Need ERP Software? These 6 Questions Will Help You Decide
If you are beyond the basic startup phase, then finding a software to help manage and automate aspects of your business is an integral part of your growth process. Some basic signs indicate your business might be ready ...
Creating a Voice of the Customer Strategy in 5 Easy Steps (+ Examples)
It’s important that you recognize your customers as your best resource for how you can continue growing your business. Growth is more than just earning new customers. It’s also retaining and continually delighting the ...
Always Be Closing Is Dead. 5 Ways Social Selling Helps You Crush Quota
Everyone in sales should know the ABC acronym: Always Be Closing. Made popular by a line by David Mamet in Glengarry Glen Ross, the mantra embodies the attitude of every salesperson today. Because who doesn’t want to be ...
15 Local Marketing Strategies That Will Skyrocket Engagement
No matter what industry or business you're in, you should be focused on local marketing strategies. Any marketing techniques that a localized business uses to market itself in the area it operates in counts as local ...
Private Blog Networks Will Get You Penalized (+ 5 Alternatives)
Link building is an essential component of most digital marketing strategies. One of the more common tactics that marketers will use is building a private blog network (PBN). Unfortunately, though, these can actually be ...
11 Customer Touchpoints You Need to Know to Energize Your Flywheel
The world of business consists of a plethora of buzzwords, many of which are overused and should be put to rest. But there is one term that still holds a great deal of value. It is one of the most important business ...
15 User-Generated Content Examples That Will Spark Your Inspiration
In today’s era of flooded online markets, a constant feed of advertisements, and public reviews, people have become more and more selective of who they listen to when making purchasing decisions. Of course, the most ...
7 Local Marketing Best Practices Guaranteed to Drive Results
Business to business. Search engine marketing. Pay per click. There are so many different subtopics and terms within the world of marketing. One aspect of marketing in particular that many companies overlook, and even ...
The Ultimate List of Business Buzzwords and Their True Definitions
You know when you're having a conversation with someone, and they begin to blurt out a bunch of crazy, jargon-like words and phrases at you as if you're supposed to know what they mean?
What Is Off-Page SEO? An Area of Focus You Can't Afford to Ignore
SEO is an expansive, complex field that consists of so many different sub-topics and areas of focus. There are so many moving parts, making it easy to overlook certain priorities in your SEO strategy. One of the most ...
How To Write A Value Proposition in 4 Easy Steps
In today's market, buyers hold all the power. They now have the resources and means to carefully consider their options before they decide to make a purchase. In this environment, selling your products and services is ...