Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
Customer Centricity: 5 Companies That Make It a Main Focus
Your business lives and dies by the customer. This is why so many organizations are embracing customer centricity as a business strategy. Customer centricity is the mindset of viewing situations from the viewpoint of ...
How to Get Your Team Excited About Your Customer Engagement Strategies
Employee buy-in is a powerful, often invisible factor that drives your business success. Pew Research calls it engagement. Engaged employees are “cognitively and emotionally” connected to their work and workplace. They ...
11 Guaranteed Ways to Build Brand Awareness (w/ Examples)
How recognizable is your company logo to your audience? What does your website traffic look like? How many people are actually aware you exist? Most markets and industries are pretty saturated with competition, so it's ...
4 Business Automation Opportunities That Make Growth Affordable
Scaling your business is a viable goal for you, but when you realize the costs of adding more employees, it can seem impossible. The simple truth of business is that labor is expensive. And while hiring the right ...
How to Use Social Selling to Engage Your Prospects on Social Media
Social selling is a major part of how B2B enterprises flourish online. Microsoft’s decision to buy LinkedIn back in 2016 was probably mostly about the revenue the company could gain by facilitating recruitment ...
What Does a Clean Website Design Look Like?
Ever found yourself on a website thinking, “What the heck do I look at first – this design is so cluttered and crazy?” Unfortunately, not every website is well designed. This is why the concept of “clean” website design ...
5 Big Challenges for Marketing Managers (& How Agencies Conquer Them)
There are many day-to-day challenges for marketing managers. How they navigate each of those determines the success of their marketing – and, in the long-term, their business.
The Best PR Tools You Need to Start Using
In today’s digital agencies and B2B enterprises, digital marketing experts are often the ones called on to lead inbound PR. The crossover between marketing and PR is obvious, but there’s a learning curve: PR has its own ...
Removing Friction Points in Your Sales Process: What You Need to Know
Most sales professionals, even those on the cutting-edge of inbound, are used to looking at sales as a funnel. As leads go from Awareness to Consideration to Decision, they take actions that qualify them and clarify ...
How to Shift Your Marketing Tactics to Sell New Products
When your company has a sudden shift in its product mix, your marketing tactics need to evolve. Exploring a new product category is a huge opportunity, but it can be tough to define its place in your universe. It’s up ...
3 Simple Ways to Crush Your Next Sales Call
Sales calls are integral to inbound selling, but they have to be done right. Gone are the days of the cold call. Sales pros using pushy, interruptive techniques often find decision makers won’t give them the time of ...
Who Should Be Involved in the Blogging Process?
Generating content is a significant investment of time and resources, but it pays off big. In fact, 78 percent of marketers attribute the increased success with content marketing to their content creation. Your biggest ...
Your Team Hates Your New Sales Process. How Do You Turn the Tables?
Change is inevitable, but it can be slow, especially for your sales process. Lots of enterprises have been switching up their sales processes over the last few years. Old-fashioned outbound selling is on the way out: ...
4 Easy Changes That Will Boost Your Site Speed Quickly
Everyone wants a faster site. Site performance affects not only your page rank, but has been proven to be directly related to bounce rate. Simply put, a quick site = happy and engaged visitors. So, how do you get a fast ...
How to Create and Enroll Contacts in a HubSpot Sequence
Automation in the sales department streamlines essential processes, like nurturing relationships with prospects and opportunities. This frees up time for your salespeople without sacrificing that personal, human ...
What If You Disagree With Your Marketing Manager's Goals?
Clear goals are absolutely essential for business – and almost anything else in life, too. Goals are those big picture outcomes that keep you pushing in the right direction. When goals are vague or nonexistent, you ...
9 Email Marketing Mistakes and Solutions You Need to Know For 2019
Email plays a big role in the lives of digital marketers, both for internal use and for email marketing initiatives. You probably generate a lot of emails every day. Even though there are plenty of successful tactics, ...
Top 21 Sales Automation Software for Accelerating Revenue Growth
Sales automation is the game-changing innovation that brings AI down to Earth. We’ve all heard that artificial intelligence is going to change everything. It’s been described as the most important technology since the ...