Categories
How To Create Customer Retention Strategies That Actually Work
Every company wants to keep their customers happy – maintaining satisfaction amongst your customers is the number one way to increase customer retention. New business is always great, but companies are defined by the ...
Why You Need to Add 'Above the Fold' to Your Web Design Vocabulary
Hold Up – What Does Above the Fold Mean? The concept of “above the fold” derives from newspapers and the way they were folded in half when displayed on newsstands. Due to this fold, only the top half of the daily ...
Understanding Anchor Text: How to Earn Big SEO Wins
What the heck is anchor text? Believe it or not, it has absolutely nothing to do with sailing, but it does have a lot to do with your SEO! While it might seem simple, there’s a knack to getting anchor text just right. ...
11 of the Very Best Rules For Great Customer Service
Quality customer service is the lifeblood of any good company. But sometimes, it's hard to know the right service approach with your clients, and it's easy to get frustrated. This blog post will walk you through some of ...
Guaranteed SEO Is Bullshit. This is Why.
If only there was a surefire pathway to success, right? Everyone wants that coveted first page spot in Google’s search results to ensure that their company gets exposure. And a key element in landing one of those spots ...
Republishing Old Blog Posts: How to Do It and Why It's Important
Business blogging in 2019 is no joke, and the competition for those top spots on a search engine results page is getting heated. Some companies have been blogging since dinosaurs roamed the Earth, while others are just ...
SEO Courses Your Team Needs To Take This Year
So, you want to improve your company’s SEO. Search engine optimization can feel like a bit of an elusive concept to those who aren’t familiar with it, but once you get the hang of it, it can have immense rewards. SEO ...
Top 6 Video Editing Software to Make You Look Like a Rockstar
Video marketing has never been more relevant than right now, and its popularity will only continue to grow in the coming years. In today’s competitive market, if you’re not currently using video to promote your brand, ...
How to Write Client Thank You Notes to Spark Delight
Nurturing customer relationships is a key element of a successful business. There are a lot of ways to go about doing this, but it’s important to remember that small gestures can go a long way. Customers like to feel ...
What Is Parallax Scrolling? A Killer Website Design You Need to See
Your website is like a digital introduction of your company to the world, so the first impression is everything. The more appealing your website is to your audience, the more they will want to engage with your company. ...
Networking Isn't Dead: The Basics You Need to Know In An Inbound World
I used to think I knew all the networking basics, and I didn't care for them. Years ago, my networking experiences consisted of a group of desperate professionals tossing their business cards around and just talking ...
5 Very Bad Customer Service Stories From 2018
Nothing drives business away like bad customer service. There’s nothing quite like getting ripped off and then spending two hours on the phone listening to terrible elevator music to inspire someone to never work with a ...
3 Creative Brand Building Strategies for Manufacturers
Of all the industries transformed by inbound marketing, manufacturing may have changed most. That’s because, more than any other industry today, manufacturing still relied on ideas of the past – the distant past – in ...
12 Ways to Improve Customer Service Throughout Your Organization
Good customer service is what tells your customers you’ll be with them through thick and thin. When the people who depend on your products have a problem, they go to customer service. The experience they have informs ...
5 of the Best Ways to Promote Your Blog
If your business isn’t blogging in 2019, it's probably time to rethink your marketing efforts. Why? Companies with blogs generate 55 percent more traffic to their website, and websites with a blog typically have over ...
Sales Funnel Management: 7 Tips You Need to Read
Whether you're just getting started in business or have a successful business up and running, sales are your company's lifeblood. In today's digital world, creating a website that converts visitors into leads is only ...
Customer Centricity: 5 Companies That Make It a Main Focus
Your business lives and dies by the customer. This is why so many organizations are embracing customer centricity as a business strategy. Customer centricity is the mindset of viewing situations from the viewpoint of ...
How to Get Your Team Excited About Your Customer Engagement Strategies
Employee buy-in is a powerful, often invisible factor that drives your business success. Pew Research calls it engagement. Engaged employees are “cognitively and emotionally” connected to their work and workplace. They ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
