Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
Why You Need to Audit the Candidate Experience Regularly
The candidate experience – what does it mean, and why does it matter? Running a candidate experience audit can help you trace the efficiency and quality of your company’s hiring process and find areas to improve upon.
Fix Your Flywheel In Under 10 Minutes: 9 Quick Wins You Need to Try
Your flywheel business model is where you drive real business results in a sustainable way. Or it can be a big obstacle, especially if you’re not addressing your existing friction points. Unfortunately, companies either ...
How to Spot a Thought Leader on LinkedIn
Thought leadership – it’s what drives our world forward, into the future. Thought leaders are responsible for some of the most innovative advances in society. But where do we find them online to actually follow along ...
How One Ultimate Guide Generated 20+ New Blog Ideas
Sometimes, brainstorming new content ideas for your business blog can be a drag. After a while, you’re coming up with ideas you’ve already written, and although you can always historically optimize and republish those ...
Changing Domain Names: How to Prevent an SEO Nightmare
So, it’s time to give your website a facelift, and you’ve decided to change your domain as part of the process. There are plenty of good reasons to change your domain name – whether you’re rebranding and changing your ...
12 Business Apps That Make Running a Business on Your Phone Easy
No matter the circumstance, whenever I have to be out of the office, I still feel very connecting and in tune with Bluleadz at all times. This flexibility and sense of security is all thanks to several business apps I ...
How To Create Customer Retention Strategies That Actually Work
Every company wants to keep their customers happy – maintaining satisfaction amongst your customers is the number one way to increase customer retention. New business is always great, but companies are defined by the ...
Why You Need to Add 'Above the Fold' to Your Web Design Vocabulary
Hold Up – What Does Above the Fold Mean? The concept of “above the fold” derives from newspapers and the way they were folded in half when displayed on newsstands. Due to this fold, only the top half of the daily ...
Understanding Anchor Text: How to Earn Big SEO Wins
What the heck is anchor text? Believe it or not, it has absolutely nothing to do with sailing, but it does have a lot to do with your SEO! While it might seem simple, there’s a knack to getting anchor text just right. ...
11 of the Very Best Rules For Great Customer Service
Quality customer service is the lifeblood of any good company. But sometimes, it's hard to know the right service approach with your clients, and it's easy to get frustrated. This blog post will walk you through some of ...
Guaranteed SEO Is Bullshit. This is Why.
If only there was a surefire pathway to success, right? Everyone wants that coveted first page spot in Google’s search results to ensure that their company gets exposure. And a key element in landing one of those spots ...
Republishing Old Blog Posts: How to Do It and Why It's Important
Business blogging in 2019 is no joke, and the competition for those top spots on a search engine results page is getting heated. Some companies have been blogging since dinosaurs roamed the Earth, while others are just ...
SEO Courses Your Team Needs To Take This Year
So, you want to improve your company’s SEO. Search engine optimization can feel like a bit of an elusive concept to those who aren’t familiar with it, but once you get the hang of it, it can have immense rewards. SEO ...
Top 6 Video Editing Software to Make You Look Like a Rockstar
Video marketing has never been more relevant than right now, and its popularity will only continue to grow in the coming years. In today’s competitive market, if you’re not currently using video to promote your brand, ...
How to Write Client Thank You Notes to Spark Delight
Nurturing customer relationships is a key element of a successful business. There are a lot of ways to go about doing this, but it’s important to remember that small gestures can go a long way. Customers like to feel ...
What Is Parallax Scrolling? A Killer Website Design You Need to See
Your website is like a digital introduction of your company to the world, so the first impression is everything. The more appealing your website is to your audience, the more they will want to engage with your company. ...
Networking Isn't Dead: The Basics You Need to Know In An Inbound World
I used to think I knew all the networking basics, and I didn't care for them. Years ago, my networking experiences consisted of a group of desperate professionals tossing their business cards around and just talking ...
5 Very Bad Customer Service Stories From 2018
Nothing drives business away like bad customer service. There’s nothing quite like getting ripped off and then spending two hours on the phone listening to terrible elevator music to inspire someone to never work with a ...