Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
Healthcare Digital Marketing Strategy Examples From the Best
The healthcare industry has had a slow integration into the world of modern day digital marketing. While medical research and healthcare itself is constantly advancing, the marketing of this industry is a very different ...
How to Write the Best Social Media Bios for Every Platform
Social media has played an increasingly important role in the world of business in the last decade. Today, if a business isn’t utilizing social media platforms in their marketing strategy, then they’re behind the times. ...
How to Use Instagram Stories to Promote Your Brand
It's no secret that social media marketing is a huge component in attracting new leads and visitors, engaging with your audience, and promoting your brand. And Instagram is no exception. Over the last few years, ...
How to Start a LinkedIn Group (and Keep It Awesome)
LinkedIn has a myriad of different tools and features for professionals to take advantage of when they're growing their professional network. However, some of these features may go unutilized if you don't know they're ...
5 Crappy Sales Hacks That Don't Work (+ 5 Tips to Use Instead)
Want all the secrets to sales? Well, let us assure you – these sales hacks that you’ve probably been trying are absolute bologna. Unfortunately, many common sales techniques used today are actually more likely to drive ...
How to Create a Newsletter for Your Blog Subscribers
Contrary to popular belief, email is not dead. In fact, email is still one of the best ways to interact and drive engagement with your audience. Newsletters are one of the most effective elements of a successful email ...
11 Traits of a Successful Marketing Campaign
The average business spends a good chunk of money on marketing. However, some campaigns are more successful than others, and the last thing anyone wants is to waste efforts — or money! What are the qualities that make ...
How to Cut the Fluff Out of Your Content
People don’t usually think of the term ‘fluff’ as a negative element, but when it comes to writing, it's not your friend. In fact, it’s probably your worst enemy. It’s easy to fall into the trap of writing fluff when ...
Domain Authority Vs. Page Authority: What Do They Mean for SEO?
The SEO world is full of metrics that influence how teams steer strategies. Authority plays a central role in these insights because authority impacts both human users searching for solutions and search engine bots ...
What is Customer Centricity? Your Best Strategy for Future Growth
When it comes to business, strategy can make or break your path to success. It determines how you boost and manage growth, how you deliver products and services to customers, and how you approach business as a whole. If ...
Hiring an Inbound Agency: Pros, Cons & What You Need to Know
If you hadn’t guessed it by now, here at Bluleadz, we’re all pretty big fans of inbound marketing. Traditional marketing methods are intrusive, unengaging, and difficult to measure. But, with inbound, you can target ...
4 Tech Tips To Level Up Your Inbound Marketing Strategy
Why is inbound marketing so valuable over traditional forms of marketing? For starters, it’s about building a lasting, meaningful relationship with consumers that nudges them through your sales funnel while creating a ...
4 Excellent HubSpot CRM Tools Every New Salesperson Needs to Use
Gone are the days of cold calling prospects, sticky note reminders of when to circle back on potential deals, and sending emails back and forth in an attempt to get a meeting on the books. If you’re a salesperson that ...
How to Use Personas to Help Your Team with Connecting on LinkedIn
Connecting with people on LinkedIn is a great way to build a strong, professional network of valuable contacts. But in order to do this, you have to make sure that you’re connecting with the right people. Using target ...
Why You Need to Audit the Candidate Experience Regularly
The candidate experience – what does it mean, and why does it matter? Running a candidate experience audit can help you trace the efficiency and quality of your company’s hiring process and find areas to improve upon.
Fix Your Flywheel In Under 10 Minutes: 9 Quick Wins You Need to Try
Your flywheel business model is where you drive real business results in a sustainable way. Or it can be a big obstacle, especially if you’re not addressing your existing friction points. Unfortunately, companies either ...
How to Spot a Thought Leader on LinkedIn
Thought leadership – it’s what drives our world forward, into the future. Thought leaders are responsible for some of the most innovative advances in society. But where do we find them online to actually follow along ...
How One Ultimate Guide Generated 20+ New Blog Ideas
Sometimes, brainstorming new content ideas for your business blog can be a drag. After a while, you’re coming up with ideas you’ve already written, and although you can always historically optimize and republish those ...