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8 Ways to Build Superb Brand Recognition and Drive Sales
Ensuring that consumers can easily recognize your business keeps you a step ahead of your competition.
Best Tools In HubSpot For Building And Maintaining Brand Image
Underrated questions incoming: How do consumers perceive your products and services? What do they think of when they think of your brand? The answers to both define your brand image. Building a strong positive brand ...
The 8 Best Company Profile Examples That Stand Out in 2023 (+ Template)
Very few things in the world of business copywriting ignite such mixed feelings as the company profile. In general, business owners love a company profile. They want to delve into every little detail of how their firm ...
33 Catchy Business Tagline Examples & How to Create Your Own
Great taglines have a few things in common — they're memorable, short, and they perfectly define a brand. Creating a business tagline requires some specific steps and a lot of attention to detail mixed with some ...
What Love Is Blind Taught Me About Brand Marketing
Love Is Blind, a popular Netflix show that follows a group of singles looking for love and willing to marry someone they’ve never met in person, can teach you a lot about brand marketing. The show stars contestants that ...
Branding Strategy Best Practices (+ 15 Costly Mistakes to Avoid)
What are your favorite brands? Apple? Disney? Trader Joe’s? What do they all have in common? Even if you hadn’t stopped to think about it before, the reasons are immediately apparent: They all offer quality products, an ...
How To Connect With Customers Through Emotional Branding (+ Examples)
No matter how much of a stoic you may try to be, guaranteed, there’s something that tugs at your heartstrings. It’s human nature. It’s also how we connect, as a species. Even if we’re in a foreign country and don’t ...
How to Create and Fine-Tune Your Brand Identity (+ Templates)
Without reaching out to Google for an answer, what’s your definition of brand identity? There are many ways to come up with quick responses — such as how people perceive you, how well they recognize you, or what makes ...
How to Develop a Brand Style Guide That Attracts Ideal Buyers (+Tips)
When you think about the most popular brands, you likely notice certain common denominators — they’re easily recognizable, and they’re consistent about their image across all platforms. Whether it’s their website, a ...
How to Use the StoryBrand Framework to Transform Your Brand Messaging
Brand messages often describe what your brand has to offer in a way that is persuasive, motivational, inspirational, and memorable. But if your brand's messaging is convoluted, it could cause your audience to become ...
7 Types of Branding Strategies and How to Select One (+ Examples)
With so many branding strategies to choose from, it may be difficult to pinpoint which branding types work well for your business. Some of the best ways to select the proper branding strategy begin with understanding ...
How to Create Your Brand Tone to Attract the Right People (+ Examples)
You'll always recognize your parent or guardian's voice. It rarely ever changes. But you also can recognize their tone and know how much trouble you're in. The same goes for your company's brand. Your audience will ...
14 of the Best Business Fonts to Use For Your Logo
Your logo is the crown jewel of your brand, right? It's what you'll put on all of your collateral, from beer koozies to email signatures. And to get the perfect logo, all you need is a neat image! Well, not exactly. ...
How to Advertise Your Business Online for Free in 2020 (w/ Examples)
Running a small business is a lot like juggling fragile eggs when you've never juggled before. Drop one egg, and you might just have a mess to clean up. Drop multiple eggs, your business fails. One of the biggest ...
4 Steps to Execute a Kickass Healthcare Branding Strategy (+ Examples)
How often do you consider a healthcare organization's branding strategy? Probably not that often, right? That alone is a pretty large indication that it should be taken a bit more seriously. Branding is an important ...
How to Pick The Perfect Font for Your Brand ( +10 Free Font Sources)
Defining your brand identity isn’t easy. There are so many different little pieces and puzzles to try and optimize or perfect. When it comes to your business’ brand, you’re expected to nail everything, from the ...
How to Choose a Strong Brand Color Palette (+ 6 Free Tools)
Branding is a key piece of the puzzle in your company's identity and recognition. It has real impact on your company’s revenue, so you'll want to execute it successfully. Your brand color palette is a part of that ...
How to Complete a Brand Audit Yourself (w/ Examples + Checklist)
There seems to be everlasting brands everywhere in every industry. From household restaurant names to sportswear brands that dominate media, they appear to stand the test of time, a permanent presence in our culture. ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
