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How to Cut the Fluff Out of Your Content
People don’t usually think of the term ‘fluff’ as a negative element, but when it comes to writing, it's not your friend. In fact, it’s probably your worst enemy. It’s easy to fall into the trap of writing fluff when ...
Domain Authority Vs. Page Authority: What Do They Mean for SEO?
The SEO world is full of metrics that influence how teams steer strategies. Authority plays a central role in these insights because authority impacts both human users searching for solutions and search engine bots ...
Hiring an Inbound Agency: Pros, Cons & What You Need to Know
If you hadn’t guessed it by now, here at Bluleadz, we’re all pretty big fans of inbound marketing. Traditional marketing methods are intrusive, unengaging, and difficult to measure. But, with inbound, you can target ...
4 Tech Tips To Level Up Your Inbound Marketing Strategy
Why is inbound marketing so valuable over traditional forms of marketing? For starters, it’s about building a lasting, meaningful relationship with consumers that nudges them through your sales funnel while creating a ...
How to Use Personas to Help Your Team with Connecting on LinkedIn
Connecting with people on LinkedIn is a great way to build a strong, professional network of valuable contacts. But in order to do this, you have to make sure that you’re connecting with the right people. Using target ...
How One Ultimate Guide Generated 20+ New Blog Ideas
Sometimes, brainstorming new content ideas for your business blog can be a drag. After a while, you’re coming up with ideas you’ve already written, and although you can always historically optimize and republish those ...
Changing Domain Names: How to Prevent an SEO Nightmare
So, it’s time to give your website a facelift, and you’ve decided to change your domain as part of the process. There are plenty of good reasons to change your domain name – whether you’re rebranding and changing your ...
How To Create Customer Retention Strategies That Actually Work
Every company wants to keep their customers happy – maintaining satisfaction amongst your customers is the number one way to increase customer retention. New business is always great, but companies are defined by the ...
Why You Need to Add 'Above the Fold' to Your Web Design Vocabulary
Hold Up – What Does Above the Fold Mean? The concept of “above the fold” derives from newspapers and the way they were folded in half when displayed on newsstands. Due to this fold, only the top half of the daily ...
Understanding Anchor Text: How to Earn Big SEO Wins
What the heck is anchor text? Believe it or not, it has absolutely nothing to do with sailing, but it does have a lot to do with your SEO! While it might seem simple, there’s a knack to getting anchor text just right. ...
Guaranteed SEO Is Bullshit. This is Why.
If only there was a surefire pathway to success, right? Everyone wants that coveted first page spot in Google’s search results to ensure that their company gets exposure. And a key element in landing one of those spots ...
Republishing Old Blog Posts: How to Do It and Why It's Important
Business blogging in 2019 is no joke, and the competition for those top spots on a search engine results page is getting heated. Some companies have been blogging since dinosaurs roamed the Earth, while others are just ...
SEO Courses Your Team Needs To Take This Year
So, you want to improve your company’s SEO. Search engine optimization can feel like a bit of an elusive concept to those who aren’t familiar with it, but once you get the hang of it, it can have immense rewards. SEO ...
Top 6 Video Editing Software to Make You Look Like a Rockstar
Video marketing has never been more relevant than right now, and its popularity will only continue to grow in the coming years. In today’s competitive market, if you’re not currently using video to promote your brand, ...
What Is Parallax Scrolling? A Killer Website Design You Need to See
Your website is like a digital introduction of your company to the world, so the first impression is everything. The more appealing your website is to your audience, the more they will want to engage with your company. ...
3 Creative Brand Building Strategies for Manufacturers
Of all the industries transformed by inbound marketing, manufacturing may have changed most. That’s because, more than any other industry today, manufacturing still relied on ideas of the past – the distant past – in ...
5 of the Best Ways to Promote Your Blog
If your business isn’t blogging in 2019, it's probably time to rethink your marketing efforts. Why? Companies with blogs generate 55 percent more traffic to their website, and websites with a blog typically have over ...
11 Guaranteed Ways to Build Brand Awareness (w/ Examples)
How recognizable is your company logo to your audience? What does your website traffic look like? How many people are actually aware you exist? Most markets and industries are pretty saturated with competition, so it's ...