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Asking For a Backlink: The Best Outreach Method (+Templates)
I'm not going to lie: Link building is tough. But most tough initiatives are worth working for because they generate big results. Earning backlinks is no exception. However, building backlinks isn't something that's ...
Apple's Marketing Is Irresistibly Good (And Yours Can Be Too)
What sets Apple's marketing apart from other major companies? How do they sustain their revenue growth as more competition enters their space? As marketers, we can learn a lot from the fundamentals Apple uses in their ...
Millennial Marketing Fundamentals to Guarantee Engagement (+ Examples)
Millennials – that oh so special era of individuals born between 1980 and 2000 (though it seems nobody can agree on the exact birth date margins). Surely you’ve heard of us. We love avocado toast and Instagram. Ok I get ...
Why You Need to Add Paid Search to Your Digital Advertising Strategy
Your digital advertising strategy is likely composed of a multitude of different channels through which you market your products and services. Organic traffic is always great, but it's not the only means to driving ...
Is Creating a Style Guide For Your Blog Really Necessary?
Your blog is the core of your content marketing strategy. But it’s also a reflection on your company and how technologically developed you are. Every detail of your blog should be perfectly in sync with your brand ...
What Are Display Ads? The Basics of Display Advertising You Need to Know
Like most of digital advertising, there is a lot to say about display ads. Knowing the essentials will help you better understand why you should incorporate display advertising into your digital advertising strategy. ...
10 Experts Weigh In On How to Ace Your Content Production Process
Your content production for your marketing team makes or breaks the success of your efforts. If you simply wing it day in and day out, you’re likely falling short on publishing high quality content on a regular basis. ...
YouTube Tags: What You Need to Know to Maximize Visibility
YouTube took the world by storm many years ago, making video an accessible medium for all. Since then, video has become the fastest growing content medium throughout the world of marketing and business. But just like ...
A Checklist for Making a Link Building Campaign for the First Time
Before you dive into executing your first link building campaign, you need to brush up on the basics. Let's look at what makes a link building campaign successful, what types of links you want to pursue, what techniques ...
What Is a Reasonable Marketing Budget for Your Inbound Strategy?
There’s no right or wrong answer to the question, “What is a reasonable budget for your first inbound marketing strategy?” Simply put, a reasonable budget is one that's going to cover the unique marketing needs of your ...
How to Drive Recruitment Marketing Results With LinkedIn Content Ideas
Employees are the lifeblood of every successful company. Have you ever heard the phrase, "A team is only as strong as its weakest member?" That applies to your business. While strong teams produce quality work and drive ...
How to Outline a Blog: From Ideation to Creation
If your business wants to start blogging regularly, it takes some time. Time to come up with ideas, write the content, optimize your articles, and hit publish. Because of this, it can be tough to establish a foolproof, ...
Healthcare Digital Marketing Strategy Examples From the Best
The healthcare industry has had a slow integration into the world of modern day digital marketing. While medical research and healthcare itself is constantly advancing, the marketing of this industry is a very different ...
How to Write the Best Social Media Bios for Every Platform
Social media has played an increasingly important role in the world of business in the last decade. Today, if a business isn’t utilizing social media platforms in their marketing strategy, then they’re behind the times. ...
How to Use Instagram Stories to Promote Your Brand
It's no secret that social media marketing is a huge component in attracting new leads and visitors, engaging with your audience, and promoting your brand. And Instagram is no exception. Over the last few years, ...
How to Start a LinkedIn Group (and Keep It Awesome)
LinkedIn has a myriad of different tools and features for professionals to take advantage of when they're growing their professional network. However, some of these features may go unutilized if you don't know they're ...
How to Create a Newsletter for Your Blog Subscribers
Contrary to popular belief, email is not dead. In fact, email is still one of the best ways to interact and drive engagement with your audience. Newsletters are one of the most effective elements of a successful email ...
11 Traits of a Successful Marketing Campaign
The average business spends a good chunk of money on marketing. However, some campaigns are more successful than others, and the last thing anyone wants is to waste efforts — or money! What are the qualities that make ...