Delight customers. Gain promoters.

Douglas Phillips
10 minutes

5 Reasons Every Marketer Should Get HubSpot Certifications

Jul 24, 2024
Douglas Phillips
6 minutes

Mastering Account-Based Marketing with HubSpot Tools

Account-based marketing (ABM) is a marketing methodology where you identify high-value accounts in your target market and create a personalized buying experience for those accounts.
Marketing
Jul 23, 2024
Douglas Phillips
7 minutes

Boost Sales with CallRail-HubSpot Integration

Okay, so you have CallRail, the leading call tracking and AI conversation insights solution that helps companies increase conversions, save money, and close more deals. You also have HubSpot Sales Hub. Now what?
HubSpot
Jul 05, 2024
Kathryn Bouchard
5 minutes

BANT: 30 Questions You Need to Ask To Qualify Your Prospects

BANT is a fast and easy scheme for qualifying leads that has everyone excited. With BANT, you have the opportunity to learn everything you need to know from a prospect in a structured and precise way. This saves a huge ...
Sales
Jan 25, 2024

Categories

Rob Steffens
6 minutes

5 Friction Points You Need to Know About in Customer Service

Speed and ease of use have always been important customer service elements, but now they are central to how customers evaluate every aspect of your brand. When customer service falls short, it sticks out like a sore ...
Service
Mar 18, 2019
Rob Steffens
4 minutes

6 Customer Service Trends Leadership Needs to Know in 2019

Customer care is always evolving, and today’s customer service trends are tomorrow’s “must haves.” Good customer service is a whole-company effort: It calls on teams to understand how buyers come to decisions, deepen ...
Service
Mar 09, 2019
Rob Steffens
4 minutes

9 Customer Service Blogs Your Team Should Be Following

Good customer service rocks, right? And you want your brand to be known for good customer service, don’t you?
Service
Feb 26, 2019
Rob Steffens
6 minutes

Inbound Customer Service 101: What It Is and How It Differs From Outbound Service

Customer service is often thought of as reactive: People call you with problems and you respond, providing the individualized care they need to move on with their day. You can anticipate the kinds of questions people ...
Service
Feb 22, 2019
Lexie Lu
9 minutes

Why Real-Time Data Increases Customer Experience

The entire world of business has shifted into a customer-centric mode, where audiences and regular customers influence much of what’s happening behind the scenes. It’s all about improving the general customer experience ...
Service
Feb 15, 2019
Rob Steffens
4 minutes

6 Things Your Net Promoter Score Reports Need to Include

Net Promoter Score (NPS) is one of the most important metrics in your business. It not only shows your level of customer service success, but gives you a barometer of the overall health of your brand. By telling you ...
Service
Feb 08, 2019
Rob Steffens
5 minutes

7 Customer Service Performance Metrics That Managers Need to Measure

Customer service can be one of the most stressful parts of a business. It’s also easily one of the most important in how your brand is perceived. By the time customer service is involved, people may already be annoyed ...
Service
Feb 08, 2019
Ryanne Doumet
4 minutes

The Do's and Don'ts of Managing Customer Education

Before we dive into the do’s and don’ts of managing customer education, let’s clarify what it even is. Put simply, customer education is the act of companies providing consumers with the information and knowledge they ...
Service
Feb 06, 2019
Rob Steffens
5 minutes

8 Customer Service Podcasts You Need to Listen To

Podcasts are a quick way to learn more about any topic that moves you. They’re great for your commute, lunchtime, or unwinding after work. Many people who have trouble plowing through dry written material get a new ...
Service
Feb 05, 2019
Rob Steffens
7 minutes

14 Conflict Resolution Techniques All Service Reps Need to Know

Conflict is inevitable in customer service. Yet, many customer service reps are dropped into challenging situations with no formal conflict resolution techniques at their disposal.
Service
Jan 27, 2019
Rob Steffens
5 minutes

How to Deal With Coworkers Who Are Dropping the Ball on Service

According to Fortune, 93% of people who work on a team have at least one co-worker who doesn’t do a fair share of the work. That’s true even in high-performing teams – and you’ve probably experienced it.
Service
Jan 25, 2019
Ryanne Doumet
6 minutes

4 Tips You Need to Know to Foster A Successful Client Relationship

Regardless of what industry you work in, it’s no surprise that a strong relationship with your clients is crucial to your success and their success. And while managing the client relationship can sometimes be ...
Service
Jan 05, 2019
Rob Steffens
4 minutes

10 Best Practices for Creating Awesome Customer Surveys

Customer feedback is an essential part of understanding the people your organization serves. Many companies, however, are downright squeamish about sending out a customer survey.
Service
Jan 01, 2019
Baylor Cherry
8 minutes

The Dos and Don'ts of Responding to Negative Social Media Comments

Social media is full of what the kids like to call “trolls.” You know, those rude people that thrive off of putting other people and businesses down (they’re not the cute little Trollz with big hair who sing and dance ...
Service
Dec 31, 2018
Rob Steffens
9 minutes

How to Create a Successful Customer Onboarding Strategy in SaaS

When customers adopt a new B2B solution, they have a lot to learn. Very few B2B products are simply “plug and play.” To reach ROI faster and get enduring value from their selection, users will often need to learn the ...
Service
Dec 14, 2018
Rob Steffens
4 minutes

7 Ways to Reduce Customer Churn in Your Organization

What is a good customer churn rate? The answer, quite simply, is: As low as you can get it!
Service
Dec 05, 2018
Rob Steffens
4 minutes

Customer Success vs. Customer Service: Understanding the Difference

In the end, customer success is everyone’s goal. When customers succeed, they are more likely to feel satisfied with the products they buy and more likely to recommend those products in the future. Plus, their ...
Service
Nov 30, 2018
Rob Steffens
4 minutes

How to Measure Customer Happiness and Keep 'Em Smiling

Customer happiness and customer retention are closely intertwined. Unfortunately, it’s difficult for organizations to be truly objective about customer satisfaction. Most teams face some temptation to inflate estimates ...
Service
Nov 28, 2018