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How to Write Social Media Captions to Drive Engagement (+ Examples)
Social media has taken the marketing world by storm, and more and more businesses are hopping online to promote their brand. And it seems to be working. Nearly 90 percent of marketers say their social media marketing ...
The Top 10 Social Media Platforms Businesses Should Use to Get Leads
There are a lot of social media networks out there. We’re long past the days where one or two big names ruled the nest. Yes, of course, there are still some big names in the business — we’re looking at you, the book — ...
The 23 Best Social Media Management Tools for Boosting Engagement
Now more than ever, your social media presence matters. People turn to social to learn more about your brand, what you do, why you do it, and how your products and/or services stack up to your competitors.
How to Perfect Your Twitter Marketing Strategy to Expand Your Reach
Social media marketing is like a really awesome Swiss Army knife. There are a ton of cool tools that branch off of it and a million different tasks you can perform. But your success all depends on how you choose to ...
6 Examples of Brands Crushing the TikTok Marketing Game (+ Tips)
Social media has another big name entering the competitive world that is seemingly dominated by Facebook and Instagram. Now, we have TikTok.
9 Steps for Running Instagram Ads That Crush Goals (+ Examples)
With Instagram swallowing the world’s attention across borders, are we really that surprised that space has been carved out for advertisements? And, if you’re being honest, don’t you think that having a cut of that ...
20 Hashtag Tools You Need to Crush Your Social Media Marketing Goals
Social media marketing is both an art and a science. You want to be creative and unique, inspiring engagement at touch points with your audience. But you also need to actually be found by relevant users. One of the best ...
5 Brands Crushing the Reddit Marketing Game (+ 6 Steps to Get Started)
When you diversify your market channels, you put yourself in front of a wider audience and make your brand more accessible to new leads. Most marketers are familiar with the more popular social media platforms, like ...
How to Advertise on Social Media (w/ Benefits + Examples)
In today’s modern world of marketing, digital ad space is blowing up. Companies have started to shift farther and farther from traditional advertising efforts in favor of more popular digital strategies. And what’s the ...
How to Develop the Best Social Media Marketing Plan: A Complete Guide
Why You Need a Social Media Strategy Developing a social media marketing strategy will benefit your business in a whole bunch of different ways. When you implement a social strategy, you’re delivering your content and ...
Should Your Brand Develop a Social Media Aesthetic?
Social media has taken the business world by storm – now, over 90 percent of businesses actively use social media to spread brand awareness, and most businesses maintain between four and 10 social channels. With all ...
How to Write the Best Social Media Bios for Every Platform
Social media has played an increasingly important role in the world of business in the last decade. Today, if a business isn’t utilizing social media platforms in their marketing strategy, then they’re behind the times. ...
Conquer 2019 With These Social Media Marketing Strategy Fundamentals
Social media continues to dominate the digital world. Back in the day, before the rise of Facebook, LinkedIn, and the other social media giants, many marketers wouldn’t have wanted to waste time on social media for the ...
4 Resolutions to Make for Your Social Media Presence This New Year
It's almost time to ring in 2019! The new year for a business calls for past reflection and future initiatives. When analyzing what went well and what needs improving from the last year, it's important to consider every ...
7 Mistakes You're Making on Social Media (& Quick Fixes to Know)
Businesses and entrepreneurs are beginning to universally recognize the importance of a strong social strategy. But there are many common mistakes that brands are still making – and you could be too. Here are seven ...
8 Social Media Mistakes Most Companies Make & How to Fix Them
The top social media networks out there offer you access to billions of leads in real time. In that sea of possibilities, however, finding the right one is often like chasing the white whale.