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Tablets and smartphones have taken over the marketplace and if you're not prepared you're missing out on one of the greatest opportunities to grow your business since the Internet began!
Here are 30 mobile marketing statistics that should make every business owner and marketing professional stand up and take notice!
Mobile Use and Growth
Mobile is here to stay. The number of people relying on their mobile devices to meet their computing needs is growing. As smartphones and tablet use continues to grow mobile marketing is becoming a more important element in every inbound marketing strategy. If you're beginning a campaign, or are planning on directing more of your budget to mobile, here are some statistics to consider.
1. US companies are increasing spending on mobile quickly! (AdAge)
Mobile spending will exceed $40 million this year and is estimated to grow to $65 billion by 2020.
2. Mobile use among US adults is expected to rise to 3 hours and 23 minutes per day in 2019. (eMarketer)
We're spending more and more time on mobile devices and as the technology continues to improve, that time will increase.
3. 75% of Americans admit they bring their phone into the bathroom! (Digiday)
We're more attached to our phones than ever.
4. 40% of shoppers consult 3 or more channels before making a purchase. (Mark2Media)
Consumers will stand in your shop and check prices on their device before committing! This number is up from just 2% in 2002.
5. 90% of consumers use their smartphone for shopping. (Comscore)
Smart retailers are offering discounts and coupons targeted to these shoppers.
6. Mobile drives 23% of clicks on paid-search. (Gartner)
Mobile use is driving the PPC segment as well as general search.
7. Mobile now accounts for 12% of overall media consumption time in the US.(Business Insider)
This has tripled since 2009. As print, radio, Network and cable use declines, mobile is rapidly growing.
8. 42% of consumers using their devices when in-store spend more that $1000. (Interactive Advertising Bureau)
Mobile users are generally farther along in the buying process and ready to buy as opposed than those researching at a desktop or laptop.
9. Mobile Commerce has reached 15% of all online sales and is expected to continue to rise. (eMarketer)
The use of mobile in online buying is growing as new and better devices become available.
10. As of March 2017, 80% of the top Alexa websites used adaptive design for mobile compatibility. (Mobiforge)
Bottom line, if you want your business to be competitive your content needs to be optimized for mobile.
Mobile Advertising Spending Statistics
Marketers recognize the importance of mobile for their clients overall advertising efforts. As a result, revenues spend on mobile advertising is anticipated to continue to grow into the future. In fact, mobile ad budgets in 2016 constituted over 50% of digital ad spending.
11. 51% of all digital ad budgets were spent on mobile in 2016. (PricewaterhouseCoopers)
Marketers made the heavy investment in 2016. You need to implement a mobile strategy.
12. By 2019, mobile advertising is expected to rise to 72% of all U.S. Digital ad spending. (MarketLand)
Unfortunately, as budgets continue to grow...
13. 70% of mobile users report disliking mobile ads. (Hubspot)
Mobile ad blocking has risen 90% year-over-year.
14. 33% of consumers skip search engines and go directly to the site they want. (Smart Insights)
This statistic is why it makes sense to increase content creation to make it easy for your potential buyers to find you.
15. 73% of searched for businesses are Food and Beverage, 68% are sports or health related. (Net Gain SEO)
If your clients or business is in one of these industries, your advertising dollars would be well spent on mobile.
Social Media, Email and Mobile
Mobile devices and social media go together. As we become more of an “immediate” society, mobile devices allow us to communicate with family and friends as events unfold.
16. 80% of social media time is spent on mobile devices. (comScore)
Make sure your social content looks good on mobile devices. People will more likely seethere than on a desktop.
17. Pinterest is the most mobile friendly social network and 64% of referred traffic comes from mobile devices. (Mobile Marketing Watch)
Facebook and Twitter get plenty of mobile traffic but if you're targeting mobile users look at Pinterest as well.
18. Mobile email opens have grown by 180% in the last three years. (Email Monday)
If your subscribers aren't opening your marketing emails on their device, the problem lies with you.
19. This year, 8 in 10 email users will likely access emails exclusively from their devices. (emailmonday)
Mobile marketing extends beyond your apps and website. Even your emails need to be mobile optimized to offer the best user experience to prospects.
20. 70% of consumers immediately delete emails that don't render well on a mobile device. (Blue Hornet)
Yet another reason to render your emails for mobile devices.
21. 79% of people use their smartphone for reading emails. This is higher than the percentage using them for making calls! (Email Monday)
Mobile Apps for Mobile Users
Optimizing your online content for mobile is a smart strategy that can help to increase mobile engagement. To add another level of mobile user engagement, create an application. App use is growing among consumers and having a proprietary app can increqse leads, sales and engagement,
22. Do users spend the same amount when using mobile apps and the mobile web? (Internet Retailing)
Mobile app spending is increasing faster than spending on the mobile web. A recent study found that online shoppers are spending 6% more on apps and 5% less on the mobile web every month.
23. Mobile App revenue is expected to have generated $77 billion thru the end of 2017. (Buildfire)
There were 197 billion downloads of mobile apps in 2017.
24. 89% of mobile browsing time occurs in apps. (NetGain)
Only 11% occurs in mobile web browsers.
25. 46% of shoppers are less likely to shop around if using a company's mobile app. (socPub)
A mobile app can instill trust in users and make them more likely to remain loyal to a brand.
Misc. Mobile Marketing Statistics
Finally, a few miscellaneous stats about mobile marketing that you might find interesting.
26. Mobile browsing peaks during off hours. (Netgain)
Between 9-5 most web browsing happens on desktop and laptop computers.
27. 57% of users won't recommend a business with a poorly designed mobile website. (socPub)
Take the time to optimize your website for mobile or you'll lose business.
28. Over half of smartphone users grab their device immediately when they wake up. (Express Pigeon)
29. A recent survey by Salesforce found that 58% of respondents had dedicated resources specifically for mobile marketing. (Salesforce)
Mobile marketing is so powerful that companies are specifically dedicating resources to develop this area of their inbound strategy. Mobile is here to stay and should be a component of every inbound marketing strategy.
30. 48% of mobile research begins on a mobile search engine. (Netgain)
33% starts on a branded website and 26% starts on branded apps. So SEO remains critically important when creating content. Make sure that you always follow best practices when creating content, as well as when optimizing content for mobile.
Marketers are increasingly optimizing and focusing on mobile marketing as a growth area for their clients. In fact, the majority of resources spent on digital marketing is being directed towards mobile. It only makes sense. More people prefer reading emails, engaging with their social networks, and beginning research on their mobile devices and this number will only continue to grow.
The growth of mobile is being driven by the numbers. These statistics can help illustrate the many reasons that you need to develop mobile as a major segment of your inbound strategy. Luckily, the statistics show that investing in mobile marketing can pay off big for most businesses.
Published on March 29, 2018