birds flying
The Inbound Methodology

1. Get More Visitors

It may surprise you to hear that not all traffic is good traffic. Why? Because unqualified leads just waste the time of your sales team. Instead, you want people who are most likely to become legitimate leads, and, ultimately, happy customers. But how do you attract them? Through inbound marketing, which delivers relevant content at the right time to the right customer—right when they’re looking for it.

2. Get More Leads

Once you’ve attracted the right website visitors, the next step is to convert them into leads. You do this by opening up a conversation through whatever means they prefer, whether it’s a message, email, form, or even a meeting. Once you’re in touch, you answer questions and provide relevant content that is engaging and valuable to each of your personas (customer profiles) and then continue the conversation.

3. Get More Customers

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to turn those leads into customers. How can you most effectively do this? By utilizing the sales tools available at this stage to make sure you close the right leads at the right time, faster and easier.

4. Gain Promoters

Your customers are extremely important, and shouldn't be overlooked. Delighting your existing customer base and continuing to exceed their expectations is key to maintaining satisfaction. This is especially true if your service is recurring or repeatable, and not just a one-time deal. Although this is easy to overlook, set time aside to hone in on improving the customer experience to help ensure you have high retention and satisfaction.

Meet the Rockstars That Will Fuel Your Growth

 

 

 

Florida Transportation Systems, Inc.
Catalogic Software
ProV International
NDP
SunView Software
Genevieve's
Logicpath
Asurity
Southern States Enterprises
GG Bailey
Ingram Micro ITAD
Big Think Edge
Heimsath Architects
BLUE Software
Pan Am Leathers
Ernie Graves Company
WisonHCG
Gemino Healthcare Finance LLC
Conjur
Teads
Spartan Logistics

What Our Clients Think

Brian Dziuk

Marketing Director

RASTRAC

Bluleadz is AWESOME!

We've been working with Bluleadz for over one year now, and I have been thrilled with the results. They have produced excellent materials for us, and the entire team is an absolute delight. We have seen positive growth in our blog views, leads and overall web traffic since we have partnered with Bluleadz.

Richard Lepsinger

Managing Partner

OnPoint Consulting

A Knowledgeable and Responsive Team

Bluleadz put together a very knowledgeable, responsive and hard-working team to work on our account. They understand the HubSpot technology and how to leverage it. They've improved the look and feel of our website making it crisper, more accessible and easier to navigate. Since working with BZ we've more than doubled the number of visits to our site by high-quality leads.

Some Recent 🔥🔥🔥 Results From Our Clients

71% Increase in Leads

Manufacturer increases lead generation by 71% – Q1 2015 to Q1 2018

372% Increase in Visitors

Consulting company increases organic search traffic by 372% – Q1 2015 to Q1 2018

70% Increase in Leads

Cloud provider experiences 70% increase in leads during first 90 days with Bluleadz

Who's a Good Fit?

If your business is passionate about embracing an inbound culture but struggling with any of the five fundamental segments listed below, we have the A-players ready to support you with ongoing strategy, execution, optimization and growth. Click on the dropdown icons to see if you’ve ever felt something similar about your company’s situation.

Inbound Marketing Pricing

Our inbound marketing packages start at $6k/mo and are completely customizable to fit your specific needs.

Build your own package →

Inbound Marketing FAQs

How Do You Become Knowledgeable Enough in Our Industry to Write Content For Us?

Our team performs a series of Subject Matter Expert interviews, detailed analysis of your competitors. In addition to that we conduct internal research and industry analysis to get up to speed quickly. Click here to learn more.

How Long Before I Will Start Seeing Results?

It varies. At a high level, about 90-120 days depending on your existing efforts. We determine quick win opportunities and things that we can capitalize on immediately. For more info, click here.

How Much Time Would I Need to Dedicate to Our Partnership?

We estimate about 6-8 hours per month. This includes weekly meetings and review / collaboration on work.

How Long Are Your Contract Terms?

No long-term contracts. We operate on a month-to-month contract basis. This holds our team accountable to staying aggressive in achieving your results.

Do You Outsource Any Work?

No. All of our account managers, copywriters, strategists, and designers/developers work full-time in-house at our office in Tampa, FL.

What Can Inbound Marketing Do For My Business?

Inbound marketing will help you attract new eyes on your product/service, and close more customers. It will also help build your brand and establish trust within your industry, which will help you retain clients, and in turn, close new ones. To learn more, click here.

What is the ROI of Inbound Marketing?

Inbound marketing helps you increase traffic, get more qualified leads, and have a higher lead-to-customer conversion percentage. Company specific ROI of Inbound is dependent on key benchmark data being established upfront (i.e. length of average sales cycle, average revenue per new customer, etc.) To learn more, click here.

How Many People Will Be Dedicated to My Account?

4-7 depending on your volume of spend, and how aggressive your growth goals are.

How Do You Communicate Results/Progress?

On weekly calls, we discuss prior and upcoming efforts. Monthly snapshot reviews of your key metrics, as well as a custom KPI performance dashboard that you can access any time.

How Quickly Can We Get Started?

Our standard onboarding process is 3-5 business days, however this can be expedited based on your needs.

If We Aren’t Looking for Long Term Support, Can You Help Us Train New Internal Team Members?

Absolutely. We have done it successfully many times and can factor that into our growth strategy for your company.

How Do We Keep Sales and Marketing Aligned With an Outsourced Marketing Team?

Collaboration. Keeping your sales team in tune with our efforts, participating in some of our weekly calls, and understanding how your sales process maps to an inbound marketing strategy are all key factors. To learn more, Click Here.

What Industries Do You Specialize In?

Companies we work with most frequently are in the B2B SaaS, Cloud, IT, Manufacturing and Professional Services industries. That said, our approach is industry-agnostic at its core and we’ve worked successfully in alternative spaces.

What is Your Client Retention Rate?

Consistently between 91% - 96%. This can vary due to our month-to-month services offering vs. contractual as some clients state up front they wish to work with us for a shorter-term while we train/prepare their internal team to take over full-scale inbound marketing & HubSpot efforts.

Free Marketing Review

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