birds flying
BZ-inbound-methodology

Attract Relevant Visitors

Traffic is great for building brand awareness, but you want to attract visitors who align with your ideal customer. In other words, not all traffic is valuable for your business. You deserve visitors who are prone to convert into leads.

Through inbound marketing best practices, we develop buyer personas based on market research. Then, we create and deliver relevant content to the right customer at the right time.

This approach helps build authority for you and your organization, boosting your search rankings and positioning you to continually educate your target audience and increase brand awareness in your niche.

Drive Lead Conversions

As you establish your authority with your audience, you’ve earned their trust. They want you to continue educating them, so follow through. Otherwise, your visitors will find what they need from your competitors.  

We map content offers to each of your personas and use conversion strategies to turn your readers into high quality leads. We also continue the conversation using engagement tools like lead flows, bots, and automation.

When combining conversion tools with a powerful CRM, we help build your database to better personalize your entire website experience for specific visitors.

Delight Your Audience

This is one of the hardest aspects of marketing. You don’t want to simply bring in visitors and generate leads for the sake of doing so. 

At this stage, you want to establish consistency in delivering value to every segment of your target audience. Consistently delivering high value content is key to your inbound marketing efforts.

We use tactics like email marketing, smart content, and conversations inboxes to deliver contextual experiences in meaningful ways that your prospects will remember and even share with their community.

Meet the Rockstars That Will Fuel Your Growth

 

 

 

Conjur
Glasshouse Real Estate
BioZone Scientific International, Inc.
Ernie Graves Company
PTI Security Systems
Empire Flippers
Ovation Travel Group
Express Sewer & Drain
PCT
Uniken
River Logic
Vending Group
logicpath
Eastern Metal Supply
RTS Corp.
Espressive
FanHero LLC
Southern State Enterprises
Fusion Web Clinic
Annese
Pan Am Leathers
Compuquip Cybersecurity

What Our Clients Think

Chandra Sekar

Vice President of Marketing

AVI Networks

One of the Most Responsive Teams

The Bluleadz team is a true partner in our marketing efforts. I like that Bluleadz is proactive and efficient in the areas that they are able to help us and clear about areas that they are unable to contribute. Cassandra, Steven, and the extended team are a pleasure to work with and an extension of our internal team.

Kevin Ryan

Director of Sales

Southern States Enterprises

Very Talented and Highly Effective

Working with the team at Bluleadz has been a true pleasure. Their team of experts are knowledgeable, very responsive and extremely thorough. They have mastered website design and the inbound marketing process which is reflective of their work. We have been impressed with their results and highly recommend the Bluleadz team.

Some Recent 🔥🔥🔥 Results From Our Clients

97% Increase in Engagement

B2B consulting company increases social media engagement by 97% year over year

30% Increase in Visitors

Cloud provider experiences 30% increase in traffic in first 90 days

71% Increase in Leads

Manufacturer increases lead generation by 71% – Q1 2015 to Q1 2018

Who's a Good Fit?

If you’re ready to finally transform your marketing approach and embrace inbound, our team of experts is ready to help you through every step of the way. We educate your team on all things inbound and support you through building and executing strategies, measuring and optimizing our efforts, and establishing a foundation for sustainable growth.

Inbound Marketing Pricing

Our inbound marketing packages start at $6k/mo and are completely customizable to fit your specific needs.

Build your own package →

Inbound Marketing FAQs

How Do You Become Knowledgeable Enough in Our Industry to Write Content For Us?

Our team performs a series of Subject Matter Expert interviews along with a detailed analysis of your competitors. In addition, we conduct internal research and industry analysis to get up to speed quickly. Click here to learn more.

How Long Before I Will Start Seeing Results?

It varies. At a high level, about 90-120 days depending on your existing efforts. We determine quick win opportunities and things that we can capitalize on immediately. For more info, click here.

How Much Time Would I Need to Dedicate to Our Partnership?

We estimate about 6-8 hours per month. This includes weekly meetings and review / collaboration on work.

How Long Are Your Contract Terms?

No long-term contracts. We operate on a month-to-month contract basis. This holds our team accountable to staying aggressive in achieving your results.

Do You Outsource Any Work?

No. All of our account managers, copywriters, strategists, and designers/developers work full-time in-house at our office in Tampa, FL.

What Can Inbound Marketing Do For My Business?

Inbound marketing will help you attract new eyes on your product/service, and close more customers. It will also help build your brand and establish trust within your industry, which will help you retain clients, and in turn, close new ones. To learn more, click here.

What is the ROI of Inbound Marketing?

Inbound marketing helps you increase traffic, get more qualified leads, and have a higher lead-to-customer conversion percentage. Company specific ROI of Inbound is dependent on key benchmark data being established upfront (i.e. length of average sales cycle, average revenue per new customer, etc.) To learn more, click here.

How Many People Will Be Dedicated to My Account?

4-7 depending on your volume of spend, and how aggressive your growth goals are.

How Do You Communicate Results/Progress?

On weekly calls, we discuss prior and upcoming efforts. Monthly snapshot reviews of your key metrics are also available on an online dashboard that you can access any time.

How Quickly Can We Get Started?

Our standard onboarding process is 3-5 business days, however this can be expedited based on your needs.

If We Aren’t Looking for Long Term Support, Can You Help Us Train New Internal Team Members?

Absolutely. We have done it successfully many times and can factor that into our growth strategy for your company.

How Do We Keep Sales and Marketing Aligned With an Outsourced Marketing Team?

Collaboration. Keeping your sales team in tune with our efforts, participating in some of our weekly calls, and understanding how your sales process maps to an inbound marketing strategy are all key factors. To learn more, Click Here.

What Industries Do You Specialize In?

Companies we work with most frequently are in the B2B SaaS, Cloud, IT, Manufacturing and Professional Services industries. That said, our approach is industry-agnostic at its core and we’ve worked successfully in alternative spaces.

What is Your Client Retention Rate?

Consistently between 91% - 96%. This can vary due to our month-to-month services offering vs. contractual as some clients state up front they wish to work with us for a shorter-term while we train/prepare their internal team to take over full-scale inbound marketing & HubSpot efforts.

Free Marketing Review

Recieve a full website and marketing evaluation to uncover critical gaps that could be costing you leads and customers.