It’s more than just a service. It’s a lifestyle that revolves around putting the user first in everything we do.
1. Get More Visitors
It may surprise you to hear that not all traffic is good traffic. Why? Because unqualified leads just waste the time of your sales team. Instead, you want people who are most likely to become legitimate leads, and, ultimately, happy customers. But how do you attract them? Through inbound marketing, which delivers relevant content at the right time to the right customer—right when they’re looking for it.
2. Get More Leads
Once you’ve attracted the right website visitors, the next step is to convert them into leads. You do this by opening up a conversation through whatever means they prefer, whether it’s a message, email, form, or even a meeting. Once you’re in touch, you answer questions and provide relevant content that is engaging and valuable to each of your personas (customer profiles) and then continue the conversation.
3. Get More Customers
You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to turn those leads into customers. How can you most effectively do this? By utilizing the sales tools available at this stage to make sure you close the right leads at the right time, faster and easier.
4. Gain Promoters
Your customers are extremely important, and shouldn't be overlooked. Delighting your existing customer base and continuing to exceed their expectations is key to maintaining satisfaction. This is especially true if your service is recurring or repeatable, and not just a one-time deal. Although this is easy to overlook, set time aside to hone in on improving the customer experience to help ensure you have high retention and satisfaction.
Meet the Rockstars That Will Fuel Your Growth
What Our Clients Think
Bluleadz is AWESOME!
We've been working with Bluleadz for over one year now, and I have been thrilled with the results. They have produced excellent materials for us, and the entire team is an absolute delight. We have seen positive growth in our blog views, leads and overall web traffic since we have partnered with Bluleadz.
A Knowledgeable and Responsive Team
Bluleadz put together a very knowledgeable, responsive and hard-working team to work on our account. They understand the HubSpot technology and how to leverage it. They've improved the look and feel of our website making it crisper, more accessible and easier to navigate. Since working with BZ we've more than doubled the number of visits to our site by high-quality leads.
Some Recent 🔥🔥🔥 Results From Our Clients
71% Increase in Leads
Manufacturer increases lead generation by 71% – Q1 2015 to Q1 2018
372% Increase in Visitors
Consulting company increases organic search traffic by 372% – Q1 2015 to Q1 2018
70% Increase in Leads
Cloud provider experiences 70% increase in leads during first 90 days with Bluleadz
Who's a Good Fit?
If your business is passionate about embracing an inbound culture but struggling with any of the five fundamental segments listed below, we have the A-players ready to support you with ongoing strategy, execution, optimization and growth. Click on the dropdown icons to see if you’ve ever felt something similar about your company’s situation.
"I need to know what our key analytics are and how to properly measure all of it."
“I need to know how many visitors we get to the website per month, how they found us and measure their engagement with our content."
“I need to know how many leads from the website turn into qualified leads for us and how many of those turn into customers."
“I need to know the success/ROI of our Paid Media retargeting campaigns."
“I need to know how much traffic, leads, qualified leads and customers we generate from our social media, paid media, organic search, referrals, etc."
“We don’t have HubSpot/alternative marketing automation platform but I know our company needs to activate this to effectively engage with and market to our entire database."
“We have HubSpot but it’s new to our business so we need help properly implementing and maintaining it so we get the most out of it."
“We have had HubSpot for a while and know how much it can help us grow, but we haven’t been utilizing it to full potential due to lack of bandwidth and time."
“We know you can use Workflows, Smart Lists and create all kinds of customized rules or criteria for marketing automation, but we don’t know where to start and need help strategizing all of that."
“We want to nurture leads with valuable content they’ll actually care about, but how do we make sure everything they see is personalized and relevant to their questions?"
“We need someone with modern UX & web development expertise to manage and improve our website in an ongoing basis."
“We don’t know any of our key website analytics and need visibility into things like highest trafficked pages, bounce rates, or a user’s average time on site."
“We have no idea what heat-mapping software is but have heard it’s valuable for website performance and would like to properly implement it."
“We want to build strategized conversion paths for of all our key website pages to ensure we’re converting the highest amount of qualified leads."
“We don’t have the resources to execute advanced website improvement efforts such as A/B testing site pages, but we need to factor that into our website strategy."
“We need to rank higher in Google’s organic search results."
“Some of our main competitors rank on the 1st page of Google organic search results and we’re not on there - we NEED to fix this."
“We need to perform a full content and website audit to make sure we’re applying SEO best practices for all of our content."
“We’ve written new content for our site several times but it doesn’t seem to make a difference regarding where we rank in search results."
“We know what SEO is, but we don’t understand the key factors that improve it or how we should go about it for our organization."
"We’ve heard blogging is very important to growing your business online, but we don’t understand why that is or how often we should do it."
“We blog sometimes but the topics don’t have a strategy or speak to a primary persona of ours, we just kinda write whatever comes to mind."
“We feel our blog posts are pretty valuable and establish us as a thought leader in our industry, but we don’t generate leads from it."
“We don’t have any content offers (tip sheets, infographics, eBooks, etc.) and desperately need to create some to convert new website leads for our business."
“We want to blog and consistently create new content, but we don’t have the resources to do it or the expertise to make it marketing-centric."
“We have some existing offline content but how should we transform that into digital assets? For instance, blog posts vs. content offers?"
Inbound Marketing FAQs
- How Do You Become Knowledgeable Enough in Our Industry to Write Content For Us?
Our team performs a series of Subject Matter Expert interviews, detailed analysis of your competitors. In addition to that we conduct internal research and industry analysis to get up to speed quickly. Click here to learn more.
- How Long Before I Will Start Seeing Results?
It varies. At a high level, about 90-120 days depending on your existing efforts. We determine quick win opportunities and things that we can capitalize on immediately. For more info, click here.
- How Much Time Would I Need to Dedicate to Our Partnership?
We estimate about 6-8 hours per month. This includes weekly meetings and review / collaboration on work.
- How Long Are Your Contract Terms?
No long-term contracts. We operate on a month-to-month contract basis. This holds our team accountable to staying aggressive in achieving your results.
- Do You Outsource Any Work?
- What Can Inbound Marketing Do For My Business?
Inbound marketing will help you attract new eyes on your product/service, and close more customers. It will also help build your brand and establish trust within your industry, which will help you retain clients, and in turn, close new ones. To learn more, click here.
- What is the ROI of Inbound Marketing?
Inbound marketing helps you increase traffic, get more qualified leads, and have a higher lead-to-customer conversion percentage. Company specific ROI of Inbound is dependent on key benchmark data being established upfront (i.e. length of average sales cycle, average revenue per new customer, etc.) To learn more, click here.
- How Many People Will Be Dedicated to My Account?
4-7 depending on your volume of spend, and how aggressive your growth goals are.
- How Do You Communicate Results/Progress?
On weekly calls, we discuss prior and upcoming efforts. Monthly snapshot reviews of your key metrics, as well as a custom KPI performance dashboard that you can access any time.
- How Quickly Can We Get Started?
Our standard onboarding process is 3-5 business days, however this can be expedited based on your needs.
- If We Aren’t Looking for Long Term Support, Can You Help Us Train New Internal Team Members?
Absolutely. We have done it successfully many times and can factor that into our growth strategy for your company.
- How Do We Keep Sales and Marketing Aligned With an Outsourced Marketing Team?
Collaboration. Keeping your sales team in tune with our efforts, participating in some of our weekly calls, and understanding how your sales process maps to an inbound marketing strategy are all key factors. To learn more, Click Here.
- What Industries Do You Specialize In?
Companies we work with most frequently are in the B2B SaaS, Cloud, IT, Manufacturing and Professional Services industries. That said, our approach is industry-agnostic at its core and we’ve worked successfully in alternative spaces.
- What is Your Client Retention Rate?
Consistently between 91% - 96%. This can vary due to our month-to-month services offering vs. contractual as some clients state up front they wish to work with us for a shorter-term while we train/prepare their internal team to take over full-scale inbound marketing & HubSpot efforts.
Free Marketing Review
Recieve a full website and marketing evaluation to uncover critical gaps that could be costing you leads and customers.