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How User-Centered Design Will Shape Businesses in 2021
User-centered design (UCD) is all about considering the target audience’s needs through every development phase. For example, where will people use a product or service? Why? What requirements do they want to fulfill ...
8 Tips for Creating Business Services Pages That Close Customers
A website is your opportunity to showcase your business to the world. Highlighting the features of a physical product is relatively easy. However, showing potential customers the advantages of a service requires a bit ...
7 Tips to Improve Your eCommerce Business to Meet Your Newest Demands
Statistics from eMarketer project that ecommerce sales in the United States will exceed $1 trillion by 2024, representing 18.1 percent of total retail sales in the country by that time. Perhaps you've noticed an uptick ...
7 Tips for Anticipating Customer Expectations to Earn Brand Loyalty
You probably already intuitively understand good user experience (UX) meets customer expectations. To create a stellar encounter with your audience every time, you must know who they are and what problem needs solving. ...
7 Ways to Build Superb Brand Recognition and Drive Sales
Having a business people recognize keeps you a step ahead of your competition. But how do you develop brand recognition in the first place? There are many elements involved in becoming a trusted and recognized company ...
6 Easy Tips for Redesigning Your B2C Website to Drive Conversions
Why is redesigning your website so important? Trends change frequently. If you aren't updating your business to consumer (B2C) website at least a couple times a year, its aesthetics and features quickly become outdated. ...
9 Simple Steps to Generate Repeat Customers and Drive Growth
For your business to grow, you have to keep the customers you have while attracting new ones. A current client is worth more than a new one. Not only have you already spent funds to draw the person to your company, but ...
9 of the Best UX Design Principles You Need to Adopt Now
At the heart of user experience (UX) design is what speaks to your target audience. There are millions of websites vying for the attention of the public. If you want to grab your site visitors and keep them engaged, you ...
6 Tips You Need to Adopt to Protect Your Tech Business
Your tech business may be at risk from hackers, lost data, or real-life natural disasters. Protecting your hard work and financial investment requires vigilance. On top of the external threats, you'll also contend with ...
20 Tips for Boosting Brand Awareness in 2020
There is a clamor of noise everywhere today's consumer turns. People wake up to pings from companies wanting them to shop in their stores or get 15 percent off for ordering today.
9 Tips for Advertising Your Business to Hit Your 2020 Goals
Figuring out where you should spend your advertising dollars is never an easy task. There are times when you seem to throw money at marketing, and nothing sticks. While online advertising and tracking make seeing return ...
10 Steps to Completely Transform Your Business in 2020
A new year is the perfect time to take stock of where your business is and where you'd like it to go. If you want to transform your brand image, your processes, or even just grow your business in 2020, you can achieve ...
10 Tips to Improve The Clickthrough Rates Of Your CTAs
No matter what type of website you run, you likely have some form of a call to action (CTA) on one or more pages. However, not all CTAs garner the results you'd like. What is that magic elixir that makes one CTA ...
5 Benefits of Using Customization to Give Customers What They Want
We live in a world where everyone wants it “their way,” and people expect businesses to deliver custom options. Think about how people order when you go to a restaurant. They want no tomato, but add avocado, and the ...
How to Create a Navigation Bar That Defies Expectations
Your navigation structure sets the tone for your entire website. Visitors don't always start on your homepage and take a predictable path through your website. A navigation bar sits unobtrusively at the top of your page ...
16 Email Marketing Tips to Boost the ROI of Your Efforts
Businesses still use email marketing to help reach their target audience with offers, news, and exciting promotions. It isn't likely to fall out of favor anytime soon. Email marketing can be extremely effective if you ...
5 Reasons You Need to Add Interactive Maps to Your Website
Interactive maps invite your site visitors to engage with your website and discover more about your products and services. Whether you use a map to show them your store locations or to give them an idea of how they can ...
Do You Need ERP Software? These 6 Questions Will Help You Decide
If you are beyond the basic startup phase, then finding a software to help manage and automate aspects of your business is an integral part of your growth process. Some basic signs indicate your business might be ready ...