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7 Performance Evaluation Methods for Your Employee Review Process
Your employees show up to work every day, but are they really moving the needle? In today’s data-driven culture, everyone is tracking their bottom-line performance metrics. While this is crucial, it only represents end ...
Wondering How to Be a Good Marketer In a Company? Adopt 7 Daily Habits
Consistent success in any part of life is the result of good habits. Building positive habits daily points the way to how to be a good marketer in a company – and winning elsewhere in life. Of course, anyone who’s ...
4 Mistakes Sales Managers Make That Push Reps Away
In the work world, there are few more mission-critical relationships than the one between a manager and his or her direct reports. If this relationship is healthy, it drives success. It empowers your team and provides ...
8 Inspiring Content Marketing Examples In the Financial Industry
We all know content marketing moves the needle on online lead acquisition. When it comes to interesting content, however, some industries have a tough time getting away from their stodgy image. As a general rule, for ...
How to Launch Your First Employee Brand Ambassador Program
Brand ambassadors are the people whose opinion is so influential, they get others through your door. Customers and qualified job candidates are both attracted by brand ambassadors, who have the clout to get people to ...
6 Things Your Net Promoter Score Reports Need to Include
Net Promoter Score (NPS) is one of the most important metrics in your business. It not only shows your level of customer service success, but gives you a barometer of the overall health of your brand. By telling you ...
7 Customer Service Performance Metrics That Managers Need to Measure
Customer service can be one of the most stressful parts of a business. It’s also easily one of the most important in how your brand is perceived. By the time customer service is involved, people may already be annoyed ...
8 Customer Service Podcasts You Need to Listen To
Podcasts are a quick way to learn more about any topic that moves you. They’re great for your commute, lunchtime, or unwinding after work. Many people who have trouble plowing through dry written material get a new ...
5 Sales Reports You Need to Get From Your Sales Team
The best marketing and sales organizations are driven by data. Data facilitates improvement. Your sales strategies, responses to lead questions and objections, and ability to bring informative content to bear on the ...
How to Start a Professional Development Program For a Marketing Team
A talent development program is one of the best investments you can make in your people. Done right, it can become a wellspring of future leadership that adds value throughout the organization. This could mean more ...
How to Perform a Win Loss Analysis (and What to do With Your Findings)
Winning feels good, right? To develop a top-notch sales team, it’s important to keep track of what you’re winning, not just how often you do it.
Reasons Your Marketing Team Is Burning Out In the Fast Paced Digital World
Burnout is a perennial problem in today’s fast-moving, always-on world. Everybody has to work, but burnout saps your teammates of the energy and creativity to be excellent. Burnout has many definitions, but it all comes ...
4 Smart Lists You Should Set Up in HubSpot to Master Lead Segmentation
One of the most important parts of any marketing campaign is tracking the right metrics. In some cases, a clear distinction can be drawn between metrics that represent real performance and the ones that may be fun to ...
This Is What Your Managers Want in a Leadership Development Program
Managers are some of the most important people in your entire organization. There’s a whole host of reasons why.
11 Metrics You Need to Include When Setting Up Your Sales Dashboard
A CRM that provides total visibility into deal flow is essential in modern selling. Especially in B2B, sales professionals need to understand where each of their leads has been and where they may be going. This is ...
10 Eye Opening Sales Statistics You Have to See to Believe
Today’s digital sales pros know that accurate data is the key to really outstanding results. As an inbound selling professional, you have plenty of room for creativity. It’s up to you to meet people, analyze their ...
14 Conflict Resolution Techniques All Service Reps Need to Know
Conflict is inevitable in customer service. Yet, many customer service reps are dropped into challenging situations with no formal conflict resolution techniques at their disposal.
How to Plan and Pitch Your Employee Training Budget to Your COO
Talent development is an important part of creating new competitive advantages. A more skilled team can produce more work of higher quality no matter what industry you work in. The benefits go beyond a marginal ...