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What Is Inbound PR? Everything You Need to Know
Inbound marketing has transformed the way customers relate to brands. It gives companies the staying power to forge a partnership with customers that begins when customers first express interest in a business problem – ...
5 Offline Marketing Strategies That Support Your Digital Brand
Offline marketing isn’t what it used to be. Over the last few years, people have been finding more ways to avoid advertising. That’s true not only of the web – where millions use ad blockers daily as a matter of course ...
6 Ways Your Leadership Team Should Be Accountable to Your Company
Leadership may come with its perks, but good leaders never lose sight of all the people who do the day-to-day work in ensuring an organization moves toward its goals. Accountable leadership is truly essential for a ...
Why Ideation Sessions Are Key to Your Content Marketing Results
Any great piece of content starts with a good idea. In many cases, a single content marketer will develop a concept for new content, perform the research, and do the writing. As teams grow, however, more people bring ...
4 Ways to Come Up With the Best Ebook Topics for Your Audience
A detailed, informative ebook is a great way to prove your brand is an authority in its space. Companies typically publish ebooks as lead magnets to draw site visitors from their blog posts to their email subscription ...
8 Personal Branding Tips That Will Help You Shine
Just like companies, individuals all have a brand. Personal branding is the art of making your unique value clear and compelling. The more you know about your personal brand, the easier it’ll be to pursue the best ...
8 Ways to Bring Instagram Traffic Back To Your Website
Instagram is a hot social media network that does visual content better than anyone. It’s beloved by a whole host of different consumers:
How to Create a Successful Customer Onboarding Strategy in SaaS
When customers adopt a new B2B solution, they have a lot to learn. Very few B2B products are simply “plug and play.” To reach ROI faster and get enduring value from their selection, users will often need to learn the ...
Understanding Behavioral Segementation in a Digital Marketing World
Segmentation is essential in digital marketing. With segmentation, you can provide a customized user experience that builds trust and fosters engagement. The more precise your segmentation is, the better you can serve ...
7 Ways to Reduce Customer Churn in Your Organization
What is a good customer churn rate? The answer, quite simply, is: As low as you can get it!
17 Things You're Not Doing On Your Sales Calls (& You Probably Should)
A sales call has the potential to launch a relationship that works for you and your leads. However, everyone knows making a good sales call takes practice and planning. Unlike email contact, sales calls are inherently ...
Top 21 Inbound Marketing Blogs You Should Subscribe To
Inbound marketing is a lot like learning to play an instrument. You begin by learning the basics. As you master the fundamentals, you begin to expand your studies. The best way to truly learn an instrument, or any other ...
Customer Success vs. Customer Service: Understanding the Difference
In the end, customer success is everyone’s goal. When customers succeed, they are more likely to feel satisfied with the products they buy and more likely to recommend those products in the future. Plus, their ...
4 Ways to Streamline Content Development
Content development is one of the most important competencies your team can develop. Content shapes the way a brand is perceived and creates a real connection with people who can make your business soar.
How to Measure Customer Happiness and Keep 'Em Smiling
Customer happiness and customer retention are closely intertwined. Unfortunately, it’s difficult for organizations to be truly objective about customer satisfaction. Most teams face some temptation to inflate estimates ...
10 Reasons Why You Need to Build a Customer Education Program
Information is a hugely important asset – we live in an information economy, after all. Distilling information into concrete, actionable knowledge is the way your customers build their skills and stay on track. ...
How to Develop the Best Content Research Strategy for Your Business
Content is multiplying at an astonishing rate as more companies embrace a role as publisher. Brand websites are turning into full-fledged information platforms that serve buyer needs from the solution research process ...
Should Ebooks Still Be Part of Your Digital Marketing Strategy?
Ebooks have been around since practically the dawn of the web. But are they still relevant? The short answer is yes!