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The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
Generating Sales in Manufacturing Is Tough. But It Doesn't Have to Be
When it comes to building a robust, healthy sales pipeline, manufacturing is a tough industry. Few other sectors of the economy have been affected by the digital transformation in quite as profound a way as ...
11 of the Best Reasons Why Manufacturers Need to Use a CRM
The competitive landscape in manufacturing changed a lot in the last few years. Not so long ago, there was a standard way manufacturers marketed and sold products. Manufacturing was dominated by just a few key players, ...
6 Customer Service Trends Leadership Needs to Know in 2019
Customer care is always evolving, and today’s customer service trends are tomorrow’s “must haves.” Good customer service is a whole-company effort: It calls on teams to understand how buyers come to decisions, deepen ...
Storytelling and Employer Branding: 4 Campaigns That Spark Engagement
Employer branding helps connect brands with talent that can make them even better. And when it comes to effective employee branding, storytelling is the secret sauce!
6 Tips to Drastically Increase Your LinkedIn Engagement
Whether you have an online business or are a professional building your network, LinkedIn is a valuable social platform that you need to have in your arsenal. With over 610 million users, there's a wealth of networking ...
8 Ways to Promote Your Professional Development Program
Many companies now offer professional development programs for personnel who want to expand their horizons. In addition to providing great training, it helps pinpoint personnel who want to go the extra mile. In ...
6 Awesome Lessons to Learn From a Lost Sale
We all love winning. But the truth is sometimes we learn more by losing. Thomas Edison tried literally hundreds of different materials for the lightbulb before stumbling upon the carbon filament that lead to his ...
7 of the Best Success Quotes to Read When You're Feeling Defeated
Success is worth seeking and fighting for – but it rarely comes easy, no matter who you are. Even the greatest success stories include hardship, setbacks, and dark times. Iconic leaders whose works shape our world today ...
Ebook Formats 101: Finding the Best Format For You
An ebook can be an incredibly valuable part of your marketing mix. You can use them: As a lead magnet to entice people to join your email subscriber list. In the Consideration phase to help leads define their buying ...
9 Customer Service Blogs Your Team Should Be Following
Good customer service rocks, right? And you want your brand to be known for good customer service, don’t you?
Sales and Marketing Are Butting Heads (+ How to Overcome 4 Issues)
In today’s inbound world, sales and marketing alignment is more important than ever. With would-be customers doing so much product research online, aligning these natural allies is crucial to capturing attention and ...
Why Every Salesperson Needs to Conduct a Win Loss Analysis
For everyone in a company to be moving in the right direction, each player has to know the metrics that represent success for them. All departments – from sales to marketing to operations and products – have their own ...
How to Design an Ebook That Entices More Downloads
Wondering how to design an ebook? You’ve come to the right place! While many people believe “text is dead,” it couldn’t be further from the truth. In fact, research has shown longer content pieces are most likely to ...
Inbound Customer Service 101: What It Is and How It Differs From Outbound Service
Customer service is often thought of as reactive: People call you with problems and you respond, providing the individualized care they need to move on with their day. You can anticipate the kinds of questions people ...
How to Write an Ebook Fast: Your 30 Day Challenge
Wondering how to write an ebook fast? You’ve come to the “write” place! The Bluleadz 30 Day Ebook Challenge is here to help reach your ebook goal.
12 Recruiting Metrics That Help Streamline Your Process
Recruiting has the potential to be a major drag on the speed and sophistication of your business. The more crucial a given hire is, the longer it will take to fill that spot. That can leave you sidelined for months ...
Outreach Marketing Ideas Your Marketing Team Can Get Behind
In marketing, as in life, it’s as much who you know as what you know. Sales professionals realize building relationships is their North Star. It helps them grow, improve, and hit ever-higher heights of success. ...
How Content Managers Can Get Sales Teams to Use Marketing Collateral
It’s a fact of life: Your fancy new NordicTrack won’t help you lose weight if you don’t get on it. Duolingo won’t help you finally learn that language unless you click the email notification and study. And your ...