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9 of the Best UX Design Principles You Need to Adopt Now
At the heart of user experience (UX) design is what speaks to your target audience. There are millions of websites vying for the attention of the public. If you want to grab your site visitors and keep them engaged, you ...
How to Define Your Target Market (w/ 6 Research Tips & Worksheet)
Launching a marketing campaign without knowing your audience is like shooting into the dark. You have no clear target and no concept of what success actually looks like. This is why your target market is so important to ...
How to Improve Your Search Impression Share (& How to Calculate It)
You've finally finished developing a great paid media campaign. Google Ads has promised you a lot and you're ready to see the fruits of your labor. It's gone live and you're excited to see the numbers start rolling in. ...
5 Ways to Get Approved for Startup Grants (+ Other Funding Options)
Taking the steps to become an entrepreneur and start your own company is a huge deal, and we commend you for it. But one of the harsh realities of being a small business owner is that it isn't cheap. A lot of ...
How to Perfect Your Twitter Marketing Strategy to Expand Your Reach
Social media marketing is like a really awesome Swiss Army knife. There are a ton of cool tools that branch off of it and a million different tasks you can perform. But your success all depends on how you choose to ...
HubSpot vs. Zoho: How to Choose the Best Option For Your Business
Business software is essential for every company in the current landscape. It streamlines all kinds of business initiatives and helps you manage crucial data about your customers and prospects. There are so many options ...
5 Omni-Channel Customer Support Examples That Deliver A+ Experiences
We live in a world where you have multiple points of access to the internet at any given point in the day. You probably have at least two next to you right now. It’s an inevitable transition in society. As technology ...
4 Epic Examples of Customer Engagement That Spark Delight
There's a pretty stark difference between a customer and an engaged customer. One will make a purchase once and forget about you. The other will keep coming back, likely bringing their friends and family with them. ...
16 of the Best Sales Techniques That Close More Deals (+ 4 That Fail)
Looking to sharpen your sales techniques? We encourage you to dive into inbound sales techniques if you want to see really positive results. Inbound sales takes the old, interruptive sales process and turns it on its ...
How to Get Your Business Found on Google (2020 Edition)
Your main focus in marketing is getting found by people. But not just any people. You want to attract those who are in the process of potentially buying your products or services. These visitors should align with your ...
7 Lessons From Political Marketing That You Can Use to Drive Business
As every news outlet has been reminding us for months, 2020 is an election year in the U.S., and we're all taking in information through different mediums at different rates. And as we flip through the calendar closer ...
9 of the Best Types of Content Marketing Guaranteed to Drive Results
All the best websites since the dawn of the internet share one thing in common – they have had great content. Whether someone goes to a site for business or pleasure, what keeps people coming back is content. However, ...
What Is the Buyer's Journey? 18 Questions You Need to Ask (+ Template)
All marketing springs from your knowledge of your customers. For modern digital marketers – especially those who embrace the inbound way – that starts by gathering all your knowledge about your customers-to-be. The ...
Top 20 Free Local Online Business Directories and Listings
Local businesses are blessed with a huge selection of marketing opportunities online. And given the current landscape, most buyers start their journey on search engines. This is where local search engine optimization ...
6 Tips You Need to Adopt to Protect Your Tech Business
Your tech business may be at risk from hackers, lost data, or real-life natural disasters. Protecting your hard work and financial investment requires vigilance. On top of the external threats, you'll also contend with ...
10 of the Greatest Keyword Research Tools Reviewed (Free & Paid)
Keyword research is a huge part of controlling your business’ brand and creating content that attracts visitors and leads. Knowing which keywords you need to pursue to get the most impact is crucial for your inbound ...
Website Design Cost: How to Build a Site That Converts At the Best Price
How often do you land on a well crafted website and guess just how much it probably cost the owner? Are you able to estimate the pricing of every CTA, logo design, and exit pop-up? Is it a custom design or a template? ...
10 of the Best Project Management Softwares (Reviewed + Rated)
Today's workplace is challenging, with complex marketing tasks becoming the norm. You're expected to manage a variety of projects, like website maintenance, blogging, email marketing, and automation. Not to mention ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
