Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
4 Performance Styles Guaranteed to Boost Workplace Productivity
It's become pretty universally acknowledged that individuals have different personalities, preferences, and even work styles. In workplace settings, it's important to be aware of these unique differences in order to ...
8 of the Best Copywriting Courses (2020 Edition)
Writing will always be a skill in high demand in every aspect of business. Marketing. Sales. Customer Service. Leadership. You name it. Excellent writing skills will give you a big advantage in any of these paths. ...
How to Set Up Your Prospect Fit Matrix to Better Qualify Leads
Prospecting and qualifying leads is always a bit of a battle for sales and marketing teams. How do you identify which leads are likely to become opportunities and then deals? The short answer is lead scoring. It's ...
How to Find a Passion Project in 5 Easy Steps to Improve Your Career
It's a rare occurrence to hear someone say that they are fulfilled by work and work alone. Everyone has some sort of hobby or special interest that's separate and apart from their professional life. But, depending on ...
7 Elements of Your Link Profile That Drive SEO Results
When you’re tasked with building links, you need to have a good idea of what you’re starting with. What’s the health of your current website? How did your previous link building tactics benefit your site? Where can you ...
The 5 Dimensions of Learning Agility (+ Why It Matters in Leadership)
You've probably noticed amongst your team members that everyone performs at different levels and in different capacities. That's to be expected if you're hiring diverse talent in order to empower your business' ...
How to Conduct a Content Audit (+ Template)
Content is growing to become one of the hallmarks of the digital marketing world. As the sheer volume of content expands, it becomes more important to ensure existing content is effective and new content is aligned with ...
How to Optimize Your Content for Featured Snippets & Win More Traffic
The last few years have brought more changes to Google’s search results pages than any other point in its development. In the past, the search engine was never shy about making small, but noticeable tweaks. Now, ...
The Very Best CRM Systems for 2020 (Reviewed & Rated)
A CRM suite isn’t just for the biggest Fortune 500 enterprises anymore. More small and mid-sized businesses are adopting customer relationship management systems as a key part of their overall customer outreach and ...
10 Steps to Completely Transform Your Business in 2020
A new year is the perfect time to take stock of where your business is and where you'd like it to go. If you want to transform your brand image, your processes, or even just grow your business in 2020, you can achieve ...
How to Use Long Tail Keywords to Climb Rankings (+ Tools and Examples)
Ranking for popular or general keywords almost requires you to have an entire floor of top SEO specialists working 70 hours a week, churning content nonstop. Experienced marketers, though, have learned to target ...
How to Advertise Your Business Online for Free in 2020 (w/ Examples)
Running a small business is a lot like juggling fragile eggs when you've never juggled before. Drop one egg, and you might just have a mess to clean up. Drop multiple eggs, your business fails. One of the biggest ...
How to Optimize Your Content For Search Intent & Guarantee Results
Let's face it: Driving traffic to your website is a pain in the ass. You have a lot of competition to earn top spots in Google results. This is where search engine optimization (SEO) plays a vital role. But ...
6 Steps to Create an Email Course to Drive Leads (+ Examples)
Generating leads and expanding brand awareness is a common obstacle for marketing professionals. One of the best channels to overcome these challenges and hit your goals is by creating an email course.
10 Tips to Improve The Clickthrough Rates Of Your CTAs
No matter what type of website you run, you likely have some form of a call to action (CTA) on one or more pages. However, not all CTAs garner the results you'd like. What is that magic elixir that makes one CTA ...
15 Thought Leadership Content Examples to Learn From
A great content strategy is one that leverages many different tricks to appeal to the entirety of your intended audience. Practically every business owner or industry expert wants to be seen as a thought leader—someone ...
11 of the Best Sales Enablement Tools to Get On Your Prospects' Radar
In this era of close alignment between sales and marketing, sales enablement is growing as a buzzword and sales enablement tools are becoming more popular.
What Is a Heatmap & How to Use It For Lead Generation (w/ Tools)
All website pages have a purpose, whether that purpose is to drive further clicks, qualify visitors, provide a solution, or even a mix of all of those things. Heatmaps and recorded user sessions allow you to see if your ...