Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
How to Write Persuasive Follow Up Emails (+ Templates)
Writing a sales follow up email might not be your idea of a fun time – but perhaps it should be. A diligent and repeatable follow up process may be the biggest factor in getting opportunities to convert into deals. ...
9 Sales Questions About Pricing You Need to Know How to Answer
As those on the frontlines of your business, your sales team is often confronted with a lot of different questions that can be difficult to answer or address. One of the most intimidating subjects? Pricing. As consumers ...
How to Repurpose Content Quickly (+ 10 Examples)
When it comes to content creation, sometimes you run out of ideas or you're just getting stuck trying to figure out what to do next. But, did you know, some of your best work is what's already published? If your ...
4 Ways to Calculate Marketing ROI for Common Tactics
Most people have probably heard of ROI, but not many people really understand what it means, both literally and in relation to their business. It's a calculation, and it's related to money. That's about as far as the ...
6 Easy Steps to Boost Your Google PageRank and Drive Traffic
Have you ever searched for your product or service and stared longingly at that #1 spot on the search engine result page? Are you hungry to make it to that first page and surpass your competitors? Then your first ...
3 Reasons Why Website Accessibility Should Be Your Top Priority
The concept of ensuring accessibility for all people is not foreign to businesses. Inclusion is a must nowadays, thanks in large part to the Americans with Disabilities Act (ADA), which passed in 1990, and the Americans ...
How to Build a Comprehensive Sales Strategy for 2020 (+ Example)
To function at their best, all parts of your business need a strategy. We see that every day in content marketing. Content is the leading way to engage and connect with B2B prospects, but it has to be consistent to ...
Strategic Account Management: What It Is and How to Do It Well
You've probably heard all about how important it is to build relationships with your customers. How it's critical that you put your customers first. But how exactly do you make that work in your company's benefit? And ...
12 of the Best Software Tools for Working Remotely (+ Culture Impacts)
The concept of working remotely is not new by any means. Many organizations offer flexibility as a benefit for their employees. In the last five years alone, there’s been a 44 percent increase in remote work. And these ...
How to Master Customer Interaction Management (+ The Best Software)
Your service reps interact with your customers daily, often in different ways and varying capacities. How are these interactions going down, though? Are they just brief touchpoints, or are your customers being fully ...
How to Export a HubSpot Blog to WordPress in 11 Easy Steps
At Bluleadz, we love HubSpot – but we get it, it's not for everyone. If you're trying to get off the platform, WordPress is probably one of the first options that comes to mind – it does power 30 percent of the internet ...
How to Build an Effective Trade Show Marketing Strategy (+ Benefits)
Trade shows are a great way to get yourself in front of an engaged audience that's already started their journey down the sales funnel. You'll want to capitalize on the opportunity to interact directly with potential ...
5 Examples of LinkedIn Showcase Pages (+ Best Practices to Adopt)
Most businesses have more than one type of audience or buyer persona. In fact, you're probably targeting at least two or three different niches at any given time. LinkedIn has proven itself as an effective tool for ...
How to Create Your Brand Tone to Attract the Right People (+ Examples)
You'll always recognize your parent or guardian's voice. It rarely ever changes. But you also can recognize their tone and know how much trouble you're in. The same goes for your company's brand. Your audience will ...
5 of the Best WordPress Website Examples (+ How to Build One)
Now that we’re well into the 21st century, having a website is non-negotiable. Not only does it affect your credibility, but it also functions as a primary touchpoint for customers to interact with your business. But ...
How to Improve Learning Agility to Climb High in Your Career
It's incredibly sought after in leadership and encouraged in individual reports, but it can be incredibly difficult to cultivate if you don't fully understand it. Learning agility doesn't have to be a novel skill. If ...
30 of the Best Business Podcasts You Should Listen to in 2020
When it comes to content marketing, podcasts are a little bit unusual. Most marketers haven’t built their own podcast, but marketers, entrepreneurs, and others certainly enjoy tuning in to them. Some of the most popular ...
LinkedIn Analytics: 16 Metrics You Need to Focus On
LinkedIn has proven itself as a great lead generation tool for businesses across the board. But, unlike most other social media platforms, you can't just look at basic metrics in order to understand if your strategy is ...