Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
The 10 Best Salesforce Alternatives: 2020 Reviews and Pricing
When you think of customer relationship management (CRM) software, Salesforce is probably one of the top names that come to mind. And for good reason. It’s an incredibly powerful tool for managing customer relationships ...
How to Use the StoryBrand Framework to Transform Your Brand Messaging
Brand messages often describe what your brand has to offer in a way that is persuasive, motivational, inspirational, and memorable. But if your brand's messaging is convoluted, it could cause your audience to become ...
PieSync and HubSpot: How to Use the Best iPaaS to Improve Efficiency
Business software solutions are your company’s best asset for fueling growth and driving revenue. There’s a reason so many companies are adopting and upgrading their technology stacks with various tools and plugins. ...
7 Types of Branding Strategies and How to Select One (+ Examples)
With so many branding strategies to choose from, it may be difficult to pinpoint which branding types work well for your business. Some of the best ways to select the proper branding strategy begin with understanding ...
How to Build a Crisis Management Plan to Maintain Growth (+ Templates)
As businesses navigate through one of the biggest economic crises in the history of the world, there are many lessons being learned along the way. The most impactful takeaway is the fact that many companies are simply ...
7 Warm Calling Tips Guaranteed to Get Your Prospects Talking
When it comes to relationships, most are like coffee – the warmer, the better! That’s definitely the case when you want to connect with a decision maker by phone. For decades, cold calling was seen as one of the most ...
HubSpot vs. Salesforce: Which Is the Best CRM? [2020 Update]
There’s a unique correlation between building positive customer relationships and the longevity of a business. Maintaining those connections is the present and future of business, with customer-centricity taking front ...
The Ultimate List of Sales Manager & Sales Rep Interview Questions
The interview for any position is only as useful as the questions you choose to ask. Job candidates can bring a load of stress and anxiety to the interviewing process, but leaders should be able to think deeply about ...
3 HubSpot Quick Wins You Can Crush in Your First 3 Months
New HubSpotters may find it hard to contain their excitement. After all, they have access to one of the leading business software options in the world. Not to mention, there are so many success stories from businesses ...
9 Simple Steps to Generate Repeat Customers and Drive Growth
For your business to grow, you have to keep the customers you have while attracting new ones. A current client is worth more than a new one. Not only have you already spent funds to draw the person to your company, but ...
What Is HubSpot Used For? Your Straightforward Guide to Growing Better
If you’ve ever researched business software solutions, read about inbound marketing, or studied business models like the flywheel, you’ve likely heard of HubSpot. There’s a lot more than meets the eye when you start ...
9 of the Best Live Chat Software Options of 2020 (Reviewed & Rated)
Chat software is quickly becoming an integral part of any website. With the best live chat software, your agents have the opportunity to answer questions and build rapport with potential customers. This keeps them from ...
10 Sales & Marketing Gurus That Started From the Bottom
You've probably heard someone say "turn to an expert" when seeking advice, guidance, or instruction. But what qualifies someone as a real expert? Who are the geniuses of marketing and sales today? Well, we call them ...
15 Lead Generation Strategies That Will Fill Your Sales Pipeline
Whether you’re B2B or B2C, digital marketing gives you unprecedented opportunities to attract and convert leads – and inbound marketing is the undisputed king of the digital realm. Yet, sitting at the engine of your ...
How to Write Persuasive Follow Up Emails (+ Templates)
Writing a sales follow up email might not be your idea of a fun time – but perhaps it should be. A diligent and repeatable follow up process may be the biggest factor in getting opportunities to convert into deals. ...
9 Sales Questions About Pricing You Need to Know How to Answer
As those on the frontlines of your business, your sales team is often confronted with a lot of different questions that can be difficult to answer or address. One of the most intimidating subjects? Pricing. As consumers ...
How to Repurpose Content Quickly (+ 10 Examples)
When it comes to content creation, sometimes you run out of ideas or you're just getting stuck trying to figure out what to do next. But, did you know, some of your best work is what's already published? If your ...
4 Ways to Calculate Marketing ROI for Common Tactics
Most people have probably heard of ROI, but not many people really understand what it means, both literally and in relation to their business. It's a calculation, and it's related to money. That's about as far as the ...