Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
How You Can Create Awesome Business Videos With Your iPhone
Incorporating video in your business's marketing and sales funnel is a great way to boost engagement with users and close more deals. Video is an incredibly powerful form of content, but some businesses don't have the ...
How Inbound Marketing Helped These Manufacturing Companies Succeed
Every industry comes with its own unique marketing challenges that the inbound marketing philosophy can address. One of the most complex and wide-ranging industries is manufacturing. Manufacturing companies often earn a ...
Keywords Are Your Friend... Really, They Are
My path to becoming a copywriter was a little unusual compared to most marketing professionals. I didn’t have a background in digital marketing or advertising. Most of my writing experience came from fiction and the ...
3 Things You’re Probably Doing to Drive Your Marketing Team Crazy
When you’re working with an inbound marketing firm to help you attract leads and convert them to customers, it’s important to have strong communication and a good working relationship. However, there are a few things ...
How to Write for Readability
Are you writing readable content? It may seem like a silly question, but readability needs to factor into everything you write, from the shortest social media tweet to the most comprehensive whitepaper. If your audience ...
4 Tips You Need to Know to Foster A Successful Client Relationship
Regardless of what industry you work in, it’s no surprise that a strong relationship with your clients is crucial to your success and their success. And while managing the client relationship can sometimes be ...
How HubSpot Nailed Workplace Culture (+ What You Can Learn From Them)
Regular readers of the Bluleadz blog have heard us talk all about HubSpot. HubSpot – maker of the free HubSpot CRM – is the company that pioneered inbound marketing as we know it. Since its founding in 2006, HubSpot’s ...
How Leaders Can Help Improve Productivity Following the Holiday Break
Let’s face it: The last week of the year is a liminal space. Coming to us from Latin, the concept of liminal space refers to a threshold or transition. Even the most productive people can fall into a funk after ...
5 Ways to Not SUCK at Sending Emails | Marketing Minute
Email is such a staple of modern marketing, that it’s amazing to think there are companies that are relatively passive to the whole idea of it. A strong email marketing campaign can be the single greatest lead ...
Why 2019 Is the Year of Inbound Recruiting
Inbound is transforming the way people do business, especially online. But 2019 is set to be a milestone: The year of inbound recruiting.
10 Best Practices for Creating Awesome Customer Surveys
Customer feedback is an essential part of understanding the people your organization serves. Many companies, however, are downright squeamish about sending out a customer survey.
The Dos and Don'ts of Responding to Negative Social Media Comments
Social media is full of what the kids like to call “trolls.” You know, those rude people that thrive off of putting other people and businesses down (they’re not the cute little Trollz with big hair who sing and dance ...
What Is Inbound PR? Everything You Need to Know
Inbound marketing has transformed the way customers relate to brands. It gives companies the staying power to forge a partnership with customers that begins when customers first express interest in a business problem – ...
How to Prep for a Marketing Interview
When interviewing for a marketing, sales, or advertising job – particularly in the inbound space – character can make or break your entire approach. Personality plays a huge role in determining who is a “right fit” for ...
4 Resolutions to Make for Your Social Media Presence This New Year
It's almost time to ring in 2019! The new year for a business calls for past reflection and future initiatives. When analyzing what went well and what needs improving from the last year, it's important to consider every ...
5 Offline Marketing Strategies That Support Your Digital Brand
Offline marketing isn’t what it used to be. Over the last few years, people have been finding more ways to avoid advertising. That’s true not only of the web – where millions use ad blockers daily as a matter of course ...
6 Ways Your Leadership Team Should Be Accountable to Your Company
Leadership may come with its perks, but good leaders never lose sight of all the people who do the day-to-day work in ensuring an organization moves toward its goals. Accountable leadership is truly essential for a ...
How to Write Great Landing Page Copy
When it comes to writing powerful landing page content, creating immediate value and driving next steps or submissions is the primary goal. This is why the perfect landing page content is a balance between strong ...