Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
6 Things to Do if Your Leads Go Dark
For B2B marketers, the buyers journey as we know it isn’t a straight line. Even though it has three distinct phases – Awareness, Consideration, and Decision – each one of these can have all kinds of mini-steps. ...
15 LinkedIn Groups Marketers Need to Join Now
As a marketer, your job is constantly evolving as new delivery channels, techniques, and resources become available. Keeping up with the latest trends and industry thought leaders, along with actually doing your job, ...
5 Reasons Manufacturers Should Use HubSpot’s Marketing Hub Starter
Inbound marketing is a major driving force in the success of many modern businesses – and manufacturers are no exception.
5 Steps to Get Started On Your First Influencer Campaign
Are you paying attention? Like some of you, I have been going about life noticing celebrities promoting products like the newest protein shake or best contouring foundation. Although there are messages everywhere, I ...
Is Newsjacking an Effective Marketing Strategy?
In today’s connected digital world, people watch news as it happens more often than at any other time in history. As soon as news “breaks,” it’s all over your mobile device and half of your favorite websites. The steady ...
15 Friction Points Within Your Organization (And How to Overcome Them)
The flywheel framework was born out of necessity so businesses can find new ways to better engage and continually deliver value in a customer-centric world. Where the traditional sales funnel left the customer to fend ...
Your Emails Suck. Here's Why You Need to Fix Them to Build Links
‘To whom it may concern I recently came across your list of the best social media tools and thought it was fantastic. I’m a big fan and regular user of number 4 myself. I wanted to bring your attention to Fancytool. ...
5 Ways to Overcome Price Objections in Your Sales Process
Overcoming price objections is one of the most vital skills in the sales toolkit.
5 Warning Signs of a Toxic Company Culture (& How to Fix It)
A good company culture can make a tremendous difference in your morale – and your results. According to the Gallup Engaged Workplace Study, 87% of employees worldwide are not engaged at work. Many people are actively ...
11 Visual Storytelling Techniques You Should Utilize In Your Content
Today’s web is a visual medium, and your content should reflect that. People love stories, and they especially love stories lavishly told with beautiful visuals. Visual storytelling helps reinforce your message while ...
6 Benefits of a Lead Scoring System and How HubSpot's CRM Can Help
If you’re not using lead scoring yet, you should be! Lead scoring uses data on past customer behavior to effectively predict which leads are most likely to buy.
6 Key Components of a Great Conversational Marketing Strategy
Conversational marketing is one of the most powerful emerging trends in the digital marketing world. It focuses on personalized, real-time conversations between your prospects and a mix of AI agents and human ...
3 Awesome Benefits From Creating A Personal Brand On LinkedIn
A few months ago, I did something that I don’t usually do… I shared a blog on my LinkedIn account. I always thought that LinkedIn was just for people looking for a new job, and since I love my job (it’s true, I’m not ...
Community Marketing: What It Is and How These 4 Comedians Nail It
No matter what world your company lives in, you're going to need to focus on building a community base. This is your group of avid fans who don't just love your products and services. They also love how you serve your ...
How To Paginate Your HubDB Table the Right Way
HubDB is most likely one of the greatest tools in the HubSpot developer's tool belt. It allows you to create a vast number of different database-driven items like location maps, real estate listings, catalogs, team ...
6 B2C Marketing Examples To Inspire Your B2B Campaign
In the B2B world, it’s often assumed there’s a wall between B2B and B2C.
5 Ways to Utilize Instagram Live Videos for Your Business
By now, everyone has preached to your company why social media marketing is an imperative strategy for growing your business. And it's true. But have you ever experimented with new things on social?
Google Ad Extensions You Need To Use And How to Make Them Kick Ass
Ad extensions are essential to your paid digital advertising strategy. They act as little tidbits of information that you can add on to your ad to make it more compelling and to offer more areas for the user to click.