Inbound Blog

The Bluleadz Blog

Applying HubSpot education to every aspect of your organization.

Bluleadz Marketing
5 minutes

5 Guest Blogging Mistakes to Avoid That Will Help You Get Published

Guest posts are an exciting way to enhance your exposure on a variety of sites. When you craft a guest post for a brand or blogger, you’re also building a relationship: You provide them with cool content and they ...
Marketing
Oct 20, 2018
Bluleadz Marketing
11 minutes

How to Curate Content the Right Way

Content curation burst onto the scene at the advent of Web 2.0., but curation itself is all around us. Whenever you go into a space that’s been organized especially to cater to you and provide a particular experience, ...
Marketing
Oct 18, 2018
Bluleadz Marketing
7 minutes

How 'Will It Blend?' Became a Viral Content Marketing Sensation

When you think about having some exciting fun at home or away, you probably don’t consider popping out the family blender. But one blender company – Blendtec – has topped the charts with more than 60,000 Facebook ...
Marketing
Oct 17, 2018
Bluleadz Marketing
5 minutes

The Best Method for Loading Multiple HubDB Tables Simultaneously

So I ran into an issue the other day. I have been building this really great-looking catalog using HubDB, and I realized that my new shiny website was getting a really poor Google Page Speed score.
Marketing
Oct 16, 2018
Bluleadz Marketing
6 minutes

6 Things to Do if Your Leads Go Dark

For B2B marketers, the buyers journey as we know it isn’t a straight line. Even though it has three distinct phases – Awareness, Consideration, and Decision – each one of these can have all kinds of mini-steps. ...
Sales
Oct 15, 2018
Bluleadz Marketing
11 minutes

15 LinkedIn Groups Marketers Need to Join Now

As a marketer, your job is constantly evolving as new delivery channels, techniques, and resources become available. Keeping up with the latest trends and industry thought leaders, along with actually doing your job, ...
Marketing
Oct 15, 2018
Bluleadz Marketing
6 minutes

5 Reasons Manufacturers Should Use HubSpot’s Marketing Hub Starter

Inbound marketing is a major driving force in the success of many modern businesses – and manufacturers are no exception.
HubSpot
Oct 14, 2018
Bluleadz Marketing
5 minutes

5 Steps to Get Started On Your First Influencer Campaign

Are you paying attention? Like some of you, I have been going about life noticing celebrities promoting products like the newest protein shake or best contouring foundation. Although there are messages everywhere, I ...
Marketing
Oct 13, 2018
Bluleadz Marketing
7 minutes

Is Newsjacking an Effective Marketing Strategy?

In today’s connected digital world, people watch news as it happens more often than at any other time in history. As soon as news “breaks,” it’s all over your mobile device and half of your favorite websites. The steady ...
Marketing
Oct 13, 2018
Bluleadz Marketing
17 minutes

15 Friction Points Within Your Organization (And How to Overcome Them)

The flywheel framework was born out of necessity so businesses can find new ways to better engage and continually deliver value in a customer-centric world. Where the traditional sales funnel left the customer to fend ...
Leadership
Oct 11, 2018
Bluleadz Marketing
8 minutes

Your Emails Suck. Here's Why You Need to Fix Them to Build Links

‘To whom it may concern I recently came across your list of the best social media tools and thought it was fantastic. I’m a big fan and regular user of number 4 myself. I wanted to bring your attention to Fancytool. ...
Marketing
Oct 09, 2018
Bluleadz Marketing
6 minutes

5 Ways to Overcome Price Objections in Your Sales Process

Overcoming price objections is one of the most vital skills in the sales toolkit.
Sales
Oct 08, 2018
Bluleadz Marketing
6 minutes

5 Warning Signs of a Toxic Company Culture (& How to Fix It)

A good company culture can make a tremendous difference in your morale – and your results. According to the Gallup Engaged Workplace Study, 87% of employees worldwide are not engaged at work. Many people are actively ...
Leadership
Oct 05, 2018
Bluleadz Marketing
4 minutes

11 Visual Storytelling Techniques You Should Utilize In Your Content

Today’s web is a visual medium, and your content should reflect that. People love stories, and they especially love stories lavishly told with beautiful visuals. Visual storytelling helps reinforce your message while ...
Oct 05, 2018
Bluleadz Marketing
4 minutes

6 Benefits of a Lead Scoring System and How HubSpot's CRM Can Help

If you’re not using lead scoring yet, you should be! Lead scoring uses data on past customer behavior to effectively predict which leads are most likely to buy.
Marketing
Oct 05, 2018
Bluleadz Marketing
7 minutes

6 Key Components of a Great Conversational Marketing Strategy

Conversational marketing is one of the most powerful emerging trends in the digital marketing world. It focuses on personalized, real-time conversations between your prospects and a mix of AI agents and human ...
Marketing
Oct 03, 2018
Bluleadz Marketing
4 minutes

3 Awesome Benefits From Creating A Personal Brand On LinkedIn

A few months ago, I did something that I don’t usually do… I shared a blog on my LinkedIn account. I always thought that LinkedIn was just for people looking for a new job, and since I love my job (it’s true, I’m not ...
Leadership
Oct 03, 2018
Bluleadz Marketing
7 minutes

Community Marketing: What It Is and How These 4 Comedians Nail It

No matter what world your company lives in, you're going to need to focus on building a community base. This is your group of avid fans who don't just love your products and services. They also love how you serve your ...
Marketing
Oct 02, 2018

Get More Out of Your HubSpot

The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.