Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
14 Questions That Will Help You Craft a Kickass Creative Brief
If you want an awesome marketing campaign, you have to start with a great creative brief.
What Do Brewing Beer and Inbound Marketing Have in Common?
Summer lasts forever here in Florida. Most of our year is bathed in high temps and stifling humidity. How do we endure? The Tampa Bay area is home to over 60 breweries! And what beats a cold pint on a sunny day? The ...
9 Simple Tips We Learned From These Awesome Landing Page Examples
Your landing page has to accomplish a lot of different tasks. Not only does it need to grab the user's attention, but it must convert into sales if you want your site to be a success. The average B2B company, for ...
11 Books a CEO Recommends to Every Salesperson
The inbound methodology is founded on earning trust, attracting prospects through content, and delivering a positive experience that delights customers on an ongoing basis. Sales plays a big part in every stage of the ...
How to Start Your Inbound Recruiting Program
Building a workforce that drives business results is no easy task. Between sourcing, building talent pipelines, interviewing, hiring, onboarding, and retaining, there’s so much involved in talent acquisition and talent ...
The Facebook Dark Post: What It Is and Why You Should Consider Them
Dark posts are a mysterious social marketing trend, and the spooky name doesn’t help much. Delve a little deeper, though, and you’ll learn there’s nothing scary about Facebook dark posts.
14 SEO Mistakes Your Company Is Probably Making (& How to Fix Them)
Voice search. Artificial intelligence. Google algorithm updates. Mobile-first indexing. It's difficult to keep up with the ever-changing world of SEO, but it's a must for marketers. Search engines like Google are ...
5 Simple Inbound Tactics You Need to Use for Personal Branding
Marketing is a competitive industry, which is why personal branding is essential for every marketing professional.
Want More Engagement on Facebook? Why You Need To Try Boosted Posts
With today's surge of social media usage, advertising on is almost a must-have in your Facebook marketing strategy for companies who are looking to attract new leads and convert them into customers. But, if you're just ...
Funnel vs. Flywheel: Are We There Yet?
The funnel is dead, and the inbound methodology has completely shifted to the flywheel framework.
Warm Prospecting Through InMail: Why It Matters and How to Do It
Since Microsoft made the bold move of buying LinkedIn back in 2016, it has fast become the world’s leading online professional network. With more than 500 billion users, LinkedIn filled an important niche in the social ...
White Hat Link Building Techniques That Actually Work
Link building is, by far and away, one of the most valuable things any digital marketer can know about. There are tons of different things a digital marketer can learn, but link building is one of the few that will ...
What Your Employees Want to Hear When They First Start
Everyone remembers their first day at a new job. You don’t know many people. Faces and names blur together. You’re a little uncomfortable in the new setting. This can be a stressful time for your new hires.
Personal Branding: The Best Way to Avoid Raising 12 Red Flags
When you’re looking to get started or continue building your marketing career, there’s one very important element you can’t overlook – your personal brand. Branding is an essential component in the marketing world. So ...
Basic HTML Coding That Every Marketer Should Know
As a marketer, your job is to present your clients with the best marketing materials and presentation available – both online and offline. However, as a digital marketer, you don’t always have access to a front-end web ...
7 Principles You Need to Know About the Psychology of Selling
Neurology – what goes on in the human brain and why – changes on a very slow timescale.
A Marketer's Best Approach to Blogger Outreach
Inbound marketing is about building relationships, and so is blogger outreach. Blogger outreach is how you cultivate strong relationships with existing voices in your niche.
7 Elements These B2B Companies Are Mastering On Their Instagram Feed
If you're a B2B business looking for a social platform to get creative, post quality images, and highlight your brand, then Instagram is the way to go. But, you want to make sure you're feed is more unique than your ...