Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
Basic HTML Coding That Every Marketer Should Know
As a marketer, your job is to present your clients with the best marketing materials and presentation available – both online and offline. However, as a digital marketer, you don’t always have access to a front-end web ...
7 Principles You Need to Know About the Psychology of Selling
Neurology – what goes on in the human brain and why – changes on a very slow timescale.
A Marketer's Best Approach to Blogger Outreach
Inbound marketing is about building relationships, and so is blogger outreach. Blogger outreach is how you cultivate strong relationships with existing voices in your niche.
7 Elements These B2B Companies Are Mastering On Their Instagram Feed
If you're a B2B business looking for a social platform to get creative, post quality images, and highlight your brand, then Instagram is the way to go. But, you want to make sure you're feed is more unique than your ...
What is Alexa Rank & Why Is It Important?
Alexa rank is one of the most misunderstood topics in SEO today. Yet, it doesn’t take long to see how it all fits into the big picture.
Need to Up Your Marketing Skills? This Is How Ping Pong Can Help
After countless meetings, a few tech headaches, and that post-lunch slump, you find yourself drained. That cursor blinks at you while you stare down your next task. Then, you hear two words from your manager. Quick game?
Why You Need to Approach Blogging as a Form of Storytelling
People love stories. We love hearing, reading, and watching them. Fiction, non-fiction, it doesn’t matter. Give people a good story and you’re bound to find a captive audience somewhere. But why? What is it about ...
8 Questions You Should Answer to Help Develop Your Mission Statement
Every business should have a mission statement. However, writing one can sometimes be challenging because to create one means sitting down and really thinking about what you'd like to accomplish with your new business. ...
Revamping Your Mission Statement? Brush Up on the Basics
Part of building a new business is preparing a business plan to give you a roadmap for your growth. Typically your business plan will include detailed information about your product or service, marketing, financial ...
30 Content Marketing Statistics That Will Get You Typing
We've all heard it... content is king. But if you don't know where the industry is going, what trends are on the horizon and why, you won't be able to adjust your content strategy to take advantage and grow your ...
7 Ways to Increase Your Website's Conversion Rate Fast
No matter how much traffic you have, it all amounts to nothing without conversions. When all is said and done, conversions are the end goal of digital marketing and sales.
What Is a Pillar Page?
Pillar pages and topic clusters are leading the future of content marketing. Jeff highlights the benefits of using this approach in your strategy. But pillar pages aren't a new concept. In fact, they were first ...
3 Ways Throwing Shade Can Secure Your Competitive Positioning
I make it a habit to look at billboards when I’m driving. Safety first, of course, but when I’m in standstill traffic, it can serve as a form of entertainment. Being in the marketing industry, I will say I have pretty ...
Understanding Today's B2B Buyer & What it Means to Your Company
For most of today’s digital marketing experts, the modern B2B buyer is the white whale.
How to Use SASS on HubSpot
Sass (or rather its SCSS flavor) has largely taken over the front-end world since its introduction in 2006.
How I Transitioned From Traditional Advertising to Inbound Marketing
The advertising and marketing industry is a very broad industry. There’s traditional advertising that includes print, television, radio, and outdoor — all of which are extremely different from digital advertising, which ...
10 Things People Say About PPC That You Should Actually Ignore
When it comes to PPC and digital advertising, it seems that every man and his dog has an opinion. People say that you shouldn’t do this and you shouldn’t do that. However, when it comes to PPC, things are not so black ...
5 Pieces of Sales Collateral Your Sales Team Needs to Close More Deals
Sales collateral is all the material that supports the sale of a specific product or service. In the olden days, this referred mainly to items like brochures and sales sheets that would be passed directly from the sales ...