Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
How to Get a Head Start on Your Pillar Page Content
In a previous article, I talked a bit about a new concept that’s gaining steam as a tool for companies to draw people to their websites and provide an impressive and meaningful set of resources: the pillar page. In that ...
How to Set Up HubSpot's Conversations Tool to Crush Customer Service
Chances are, you had an AOL instant messenger screen name in the early 2000s. Even better chances are that you watched the concept of a chat box move into MySpace and Facebook — and now, chatting with friends and family ...
9 Web Design Theories You Need to Know for 2019
If you want your web design to be current and cutting edge, you need to stay up on the trends that are most popular in any given year.
Marketing 101: Creating Content Your Audience Cares About
If you were sitting down for a Marketing 101 lesson today, what would it cover?
7 Data-Backed Benefits Of Using YouTube To Market Your Business
The iconic red play button has been a cultural staple for over a decade. Artists, comedians, and celebrities alike, including Justin Bieber and Shawn Mendes, have launched their careers through YouTube.
How to Create a Useful Sitemap for Your Company Website
If you’ve searched for information on sitemaps lately, you’ve probably noticed two different takes: There’s the XML sitemap, which helps search engines understand your content. And then there’s the marketing sitemap, ...
Do Pop-Up Ads Actually Work? Should Marketers Use Them?
Pop-up ads! They’ve got a reputation as one of the most hated things on the internet. They’ve been around since practically the beginning of the web. And, just like anything that’s been around that long, you’ll find ...
40 SEO Statistics and What They Mean For Your Company
When properly executed, search engine optimization (SEO) can help you get “found” online, drive traffic to your content, and increase your conversion and close rates.
5 Email Scheduling Softwares You Should Try
A comprehensive inbound marketing campaign contains many elements that are designed to work together to deliver your message to consumers, increase traffic to your website, and drive sales. From using SEO to drive ...
5 Easy Steps for Writing Better Content In Way Less Time
You have your editorial calendar open and realize that you need six blog articles, two infographics, and an ebook in a week.
How to Create the Best SLA for Marketing and Sales
In the digital era, sales and marketing teams are working together more closely than ever. Back in the bad old days of outbound marketing and outbound sales, these two organizations were seen as rivals competing for the ...
15 Promotion Tools to Supercharge Your Content Marketing Strategy
You invest a lot of time and energy into developing and executing your content marketing strategy. Don't you want to deliver value to as many people as you can? This is where content promotion comes in. After all, your ...
5 Ways to Optimize Your Google Ads to Improve Click-through Rate
Your digital advertising efforts revolve around putting out ads on different network, and when creating an ad, you want it to do well and attract new people, right? Well, how can you track who is actually clicking on ...
5 Common Grammar Mistakes to Avoid (And How to Do So)
Nobody’s perfect, myself included. We all are bound to make mistakes in our daily lives. However, few things can kill your credibility as a writing professional or reek of unprofessionalism (or can get stuck in a ...
What You Need to Look for When Considering Link Directories
Link building should be on the top of your list when you’re building your SEO strategy for a simple reason: Google said one of the most influential practices to improve your ranking is through link building.
6 Common Design Mistakes Companies Make With Mobile Optimization
Great website design is an important part of attracting new leads. You want a website that is easy to use, read, navigate, and learn from. But when it comes to mobile optimization, does your website have the same effect?
What the Hell is IGTV? | Marketing Minute
Brian touches on a few important points here. Not only is the novelty of IGTV exciting, but the possibilities of where IGTV is taking Instagram and social media marketing in general seem endless. It’s no secret that ...
20 Brilliant Circle Logos to Inspire Your Logo Design
Circles are all around us: They can be found in nature with the sun, moon and stars and man-made in architecture and art. The circle is the universal symbol for unity and eternity. Circles have no beginning and no end. ...