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How to Use Your Approved Marketing Budget to Drive Results (+Examples)
Marketing budgets may take time to develop and implement as you decide which expenses you should start with and where you should allocate funds once your marketing budget is approved. You likely want to see measurable ...
Content Management Lifecycle Audit: 34 Questions You Need to Ask
It’s true that creating content is a great way to attract more web traffic and convert more leads, but is producing content in any manner going to help you achieve these goals? The internet is cluttered with useless ...
How to Use Your Series A Funding to Drive Marketing Results Fast
You've reached an important milestone in your business by getting approved for Series A funding. After you receive your funds, you may wonder what to invest your money in to ensure consistent growth in your business.
7 Tips for Evolving Marketing Strategy Development During a Crisis
A crisis often creates a deep sense of fear and dread in the hearts of most people. Marketers must shift their focus fast when faced with unexpected events such as a global or local crisis and change their fears into ...
The 14 Best Free Email Signature Generators of 2023 (+ Tips)
Email continues to be a main channel of communication in our personal and professional lives. In the business world, it remains a primary method of connecting and engaging with your network. And for good reason. Email ...
38 Digital Marketing Questions and Answers You Need to Hit Your Goals
There are tons of common questions about digital marketing we hear a lot at Bluleadz. In an effort to pull back the curtain and reveal more behind-the-scenes magic, we’ve compiled this list of the 38 top digital ...
How to Use the StoryBrand Framework to Transform Your Brand Messaging
Brand messages often describe what your brand has to offer in a way that is persuasive, motivational, inspirational, and memorable. But if your brand's messaging is convoluted, it could cause your audience to become ...
7 Types of Branding Strategies and How to Select One (+ Examples)
With so many branding strategies to choose from, it may be difficult to pinpoint which branding types work well for your business. Some of the best ways to select the proper branding strategy begin with understanding ...
9 of the Best Live Chat Software Options of 2020 (Reviewed & Rated)
Chat software is quickly becoming an integral part of any website. With the best live chat software, your agents have the opportunity to answer questions and build rapport with potential customers. This keeps them from ...
15 Lead Generation Strategies That Will Fill Your Sales Pipeline
Whether you’re B2B or B2C, digital marketing gives you unprecedented opportunities to attract and convert leads – and inbound marketing is the undisputed king of the digital realm. Yet, sitting at the engine of your ...
How to Repurpose Content Quickly (+ 10 Examples)
When it comes to content creation, sometimes you run out of ideas or you're just getting stuck trying to figure out what to do next. But, did you know, some of your best work is what's already published? If your ...
4 Ways to Calculate Marketing ROI for Common Tactics
Most people have probably heard of ROI, but not many people really understand what it means, both literally and in relation to their business. It's a calculation, and it's related to money. That's about as far as the ...
6 Easy Steps to Boost Your Google PageRank and Drive Traffic
Have you ever searched for your product or service and stared longingly at that #1 spot on the search engine result page? Are you hungry to make it to that first page and surpass your competitors? Then your first ...
3 Reasons Why Website Accessibility Should Be Your Top Priority
The concept of ensuring accessibility for all people is not foreign to businesses. Inclusion is a must nowadays, thanks in large part to the Americans with Disabilities Act (ADA), which passed in 1990, and the Americans ...
How to Build an Effective Trade Show Marketing Strategy (+ Benefits)
Trade shows are a great way to get yourself in front of an engaged audience that's already started their journey down the sales funnel. You'll want to capitalize on the opportunity to interact directly with potential ...
5 Examples of LinkedIn Showcase Pages (+ Best Practices to Adopt)
Most businesses have more than one type of audience or buyer persona. In fact, you're probably targeting at least two or three different niches at any given time. LinkedIn has proven itself as an effective tool for ...
How to Create Your Brand Tone to Attract the Right People (+ Examples)
You'll always recognize your parent or guardian's voice. It rarely ever changes. But you also can recognize their tone and know how much trouble you're in. The same goes for your company's brand. Your audience will ...
5 of the Best WordPress Website Examples (+ How to Build One)
Now that we’re well into the 21st century, having a website is non-negotiable. Not only does it affect your credibility, but it also functions as a primary touchpoint for customers to interact with your business. But ...