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Co-Branding Vs. Co-Marketing: How to Use Both (+ Examples)
Co-branding and co-marketing are both examples of how sometimes more is better. One brand may be doing fine on its own, but it can do great with the partnership of another brand. These benefits of a partnership can have ...
HubSpot vs. Google Analytics: Using Analytics Tools to Drive Results
If you want to perfect your marketing efforts and get the best results, you need to perform in-depth analyses of your campaigns. It’s not enough to know that your site attracted X number of visitors and had Y ...
5 of the Best Viral Marketing Campaign Examples & Why They Work
When most businesses think about high engagement metrics, the first solution they turn to is a viral ad campaign. But why is viral content such a big deal? And what does it have to do with marketing exactly? Truth be ...
20 of the Best Email Blast Tips to Build Brand Recognition
With all of the online marketing methods available – from blogging, to social media, landing pages, and more – email marketing is still one of the most effective ways to reach out to prospects. Yet, email is a complex ...
What Are UTM Codes? Here's How to Use Them (w/ Examples)
Tracking where your website traffic comes from is a wise move for marketers. You should always be looking for windows of opportunity to optimize and leverage new strategies in the mediums that are performing well for ...
52 of the Best Blogs to Improve Your Life and Career
Spending time seeking out a well-written and creative blog can be more than just entertaining or educational; it can inspire you and reinvigorate those creative juices. One of the amazing things about the internet is ...
The 23 Best Social Media Management Tools for Boosting Engagement
Now more than ever, your social media presence matters. People turn to social to learn more about your brand, what you do, why you do it, and how your products and/or services stack up to your competitors.
10 PR Tools to Maximize Media Relations and Drive Brand Performance
In today’s digital age, public relations (PR) moves only as fast as its technology can carry it. There’s a major overlap between PR tools and marketing technology, and we all know martech changes every quarter. Most ...
How to Build a Great LinkedIn Content Strategy (+ Content Examples)
As the social hub for professionals, LinkedIn is often used to check out potential new hires (or, in the case of employees, potential employers). However, it can also be used for marketing your products and services to ...
How to Use Predictive SEO to Maintain Steady Traffic and Lead Growth
Growing organic website traffic is like trying to walk up the stairs with a hamper full of clothing. Laundry falls out every time you try to put more laundry back in. Your website is the basket, and your traffic is the ...
The 15 Best Email Marketing Tips to Overcome Your Biggest Challenges
Email marketing is still one of the most cost-effective ways to reach your target audience. In fact, the ROI on these types of campaigns is 4,200 percent. It’s also one of the most popular ways for small and medium ...
12 Types of Partnership Marketing That Drive Sales
Partnership marketing has been around in some form or another since the beginning of marketing itself. Like other marketing strategies, it has changed and evolved over time as technology advances. With faster ...
6 Mobile Optimization Best Practices to Boost Your Mobile Site Speed
What Is Mobile Optimization? Mobile optimization is a process used to ensure that your site visitors can view and engage with everything on your website when accessing it from a mobile device the same way they do on a ...
9 Startup Marketing Strategies That Drive Leads (+ Examples)
The marketing strategies you begin using when your business is a startup determine the growth your business will have. To make sure you have steady growth, you need to create a marketing budget and allocate funds to the ...
How to Create Location Pages to Boost Local SEO and Drive Traffic Fast
Location pages are important for small and large businesses alike. They help consumers find brands through organic local search. If your business isn't optimized for search, now is the time to make an optimized location ...
6 Easy Tips for Redesigning Your B2C Website to Drive Conversions
Why is redesigning your website so important? Trends change frequently. If you aren't updating your business to consumer (B2C) website at least a couple times a year, its aesthetics and features quickly become outdated. ...
What Is a Minimum Viable Product? What You Need to Know
What Is a Minimum Viable Product? A minimum viable product, or MVP, is a product that enables a team to collect the maximum amount of feedback from customers on a product with the least amount of effort and resources ...
How to Evolve Your Marketing Strategy to Drive Growth (+ Examples)
The post-pandemic world offers some hope to individuals and businesses on a global scale as we shift from crisis mode to recovery mode. Consumer mindsets and habits may have shifted long term as they carefully consider ...