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How To Boost Your Google PageRank in 2017

Boost your Google PageRank in 2017

3 min read

Search engine result page rankings are constantly changing. To stay on top of the rankings in 2017, websites should aim to not only be innovative, but please their users and keep up with search trends.

Here is how to boost your Google PageRank in 2017:

Update Pages and Meta Descriptions

If you haven’t already gotten up to speed on the changes in Google search engine page result pages themselves, now is the time to update your pages to reflect these improvements. Google now displays 70 to 71 characters for page titles, more than its previous limit of 50 to 60 characters, Search Engine Journal reported. You could include another word or phrase in your page titles to have long tail keywords that describe your products or services more effectively to increase your Google PageRank.

In addition, the character limit for meta descriptions have also increased, letting websites to include more detail. Use this higher character limit to update your meta descriptions to have a call to action or relevant keywords to encourage more consumers to click on your page.

Furthermore, if you have not updated your page content in a while, refresh your page to include more educational information, current facts and figures or other helpful content. There are other on-page search engine optimization updates you can do like include more subheads with H2 or H3 tags and replace old keywords with ones that have a higher search volume.

Put More Time into Outreach

You spend plenty of time and resources into creating your content, but how much of it do you spend on putting your content out there? Outreach for content is just as important as content creation to increase your number of inbound links, social media shares and more.

Create a strategy for amplifying your outreach. This can include boosting the amount of your daily or weekly social media posts, signing up for PR websites like PRNewswire or PR.com and reaching out to new media or blog partners. Through having more resources devoted to content outreach, you are more likely to drive traffic from other websites and grow the quality and number of external links to your site.

Improve Website Based on Mobile and Local Search

Whether you have physical locations or only delve in ecommerce, optimizing your site for mobile users continues to be crucial in 2017. Many of the SEO and digital trends for 2017 highlighted by Moz revolve around mobile search. According to Moz, 72 percent of people use a smartphone, up from 58 percent just two years earlier. Since there is a greater percentage of people who use a smartphone, search traffic from mobile devices is likely to grow as well, which is why Moz predicts Google will likely move toward mobile-first features for its search engine.

With the priority heading toward mobile devices, Moz projects that local search will be even more important in 2017. When updating their websites, marketers should look to responsive design as well as adding mobile-friendly search features like maps and business information like phone numbers and business hours to aid in local search.

Create Dynamic and Visual Content

Moz also predicts that content marketing using video and images will also be a major factor for Google PageRank. HubSpot revealed more marketers are planning to add video distribution channels to their strategy next year. About 48 percent of marketers expect to add YouTube and 39 percent will add Facebook video to their content plans, ahead of other social media or distribution channels like Instagram and messaging apps.

Answer User Questions

When users search for information, they naturally phrase it in the form of a question. Google has picked up on this fact by putting greater emphasis on their Quick Answers Box. Pages that answer questions in a detailed and helpful way are more likely to be featured as a Quick Answers Box.

Search Engine Watch notes that there were more than 30 percent of search engine results that had an answer box in May 2016, up from a little over 20 percent in December 2014. With the greater number of answer boxes, marketers should research what users are searching for related to their products and services and answer them using their content such as landing pages and blog posts for a higher Google PageRank.

Keyword Research Tip Sheet

Published on September 15, 2017

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