Search engine result page rankings are constantly changing. To stay on top of the rankings in 2017, websites should aim to not only be
Here is how to boost your Google PageRank in 2017:
Update Pages and Meta Descriptions
If you haven’t already gotten up to speed on the changes in Google search engine page result pages themselves, now is the time to update your pages to reflect these improvements. Google now displays 70 to 71 characters for page titles, more than its previous limit of 50 to 60 characters, Search Engine Journal reported. You could include another word or phrase in your page titles to have long tail keywords that describe your products or services more effectively to increase your Google PageRank.
In addition, the character limit for meta descriptions
Furthermore, if you have not updated your page content in a while, refresh your page to include more educational information, current
Put More Time into Outreach
You spend plenty of time and resources into creating your content, but how much of it do you spend on putting your content out there? Outreach for content is just as important as
Create a strategy for amplifying your outreach. This can include boosting the amount of your daily or weekly social media posts, signing up for PR websites like PRNewswire or PR.com and reaching out to new media or blog partners. Through having more resources devoted to content outreach, you are more likely to drive traffic from other websites and grow the quality and number of external links to your site.
Improve Website Based on Mobile and Local Search
Whether you have physical locations or only delve in
With the priority heading toward mobile devices, Moz projects that local search will be even more important in 2017. When updating their websites, marketers should look to responsive design as well as
Create Dynamic and Visual Content
Moz also predicts that content marketing using video and images will also be a major factor for Google PageRank. HubSpot revealed more marketers are planning to add video distribution channels to their strategy next year. About 48 percent of marketers expect to add YouTube and 39 percent will add Facebook video to their content plans, ahead of other social media or distribution channels like Instagram and messaging apps.
Answer User Questions
When users search for information, they naturally phrase it in the form of a question. Google has picked up on this fact by putting greater emphasis on their Quick Answers Box. Pages that answer questions in a detailed and helpful way are more likely to be featured as a Quick Answers Box.
Search Engine Watch notes that there