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How To Rank Higher In Local Search Results
Did you know that 50 percent of local search engine queries result in a store visit within one day? Local search engine optimization, or SEO, can provide significant new opportunities for businesses that rely on local ...
20 Tips for Boosting Brand Awareness in 2020
There is a clamor of noise everywhere today's consumer turns. People wake up to pings from companies wanting them to shop in their stores or get 15 percent off for ordering today.
6 Examples of Brands Crushing the TikTok Marketing Game (+ Tips)
Social media has another big name entering the competitive world that is seemingly dominated by Facebook and Instagram. Now, we have TikTok.
4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples)
Text message marketing is bigger than ever and just in time. Text messages have an open rate of over 90 percent. That's four out of every five people reading their texts within the first three minutes of receiving it. ...
9 Tips for Advertising Your Business to Hit Your 2020 Goals
Figuring out where you should spend your advertising dollars is never an easy task. There are times when you seem to throw money at marketing, and nothing sticks. While online advertising and tracking make seeing return ...
5 Steps to Create Engaging Lead Nurturing Workflows (+ Worksheet)
Your leads are in your database for a reason – they trust you. They view you as a credible resource for helping them solve a specific problem they have. Congratulations! You nailed your lead generation strategy if ...
15 of the Best Web Design Forums to Help Spark Creativity
Web design is constantly changing. With the release of new tools, new platforms, and new design trends, it's practically a full time job just to stay on top of it all. Forums are a great place to engage with other ...
8 of the Best Copywriting Courses (2020 Edition)
Writing will always be a skill in high demand in every aspect of business. Marketing. Sales. Customer Service. Leadership. You name it. Excellent writing skills will give you a big advantage in any of these paths. ...
7 Elements of Your Link Profile That Drive SEO Results
When you’re tasked with building links, you need to have a good idea of what you’re starting with. What’s the health of your current website? How did your previous link building tactics benefit your site? Where can you ...
How to Conduct a Content Audit (+ Template)
Content is growing to become one of the hallmarks of the digital marketing world. As the sheer volume of content expands, it becomes more important to ensure existing content is effective and new content is aligned with ...
How to Optimize Your Content for Featured Snippets & Win More Traffic
The last few years have brought more changes to Google’s search results pages than any other point in its development. In the past, the search engine was never shy about making small, but noticeable tweaks. Now, ...
How to Use Long Tail Keywords to Climb Rankings (+ Tools and Examples)
Ranking for popular or general keywords almost requires you to have an entire floor of top SEO specialists working 70 hours a week, churning content nonstop. Experienced marketers, though, have learned to target ...
How to Advertise Your Business Online for Free in 2020 (w/ Examples)
Running a small business is a lot like juggling fragile eggs when you've never juggled before. Drop one egg, and you might just have a mess to clean up. Drop multiple eggs, your business fails. One of the biggest ...
How to Optimize Your Content For Search Intent & Guarantee Results
Let's face it: Driving traffic to your website is a pain in the ass. You have a lot of competition to earn top spots in Google results. This is where search engine optimization (SEO) plays a vital role. But ...
6 Steps to Create an Email Course to Drive Leads (+ Examples)
Generating leads and expanding brand awareness is a common obstacle for marketing professionals. One of the best channels to overcome these challenges and hit your goals is by creating an email course.
10 Tips to Improve The Clickthrough Rates Of Your CTAs
No matter what type of website you run, you likely have some form of a call to action (CTA) on one or more pages. However, not all CTAs garner the results you'd like. What is that magic elixir that makes one CTA ...
15 Thought Leadership Content Examples to Learn From
A great content strategy is one that leverages many different tricks to appeal to the entirety of your intended audience. Practically every business owner or industry expert wants to be seen as a thought leader—someone ...
What Is a Heatmap & How to Use It For Lead Generation (w/ Tools)
All website pages have a purpose, whether that purpose is to drive further clicks, qualify visitors, provide a solution, or even a mix of all of those things. Heatmaps and recorded user sessions allow you to see if your ...