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6 Steps for Creating an Original Research Report (+ Examples)
Thought leadership comes in various forms of content. It’s one of the most important strategies you can adopt as a marketer. Your company reaps many benefits from thought leadership, including the following: It ...
What Is the ROI of Inbound Marketing? Everything You Need to Know
By now, most professionals have at least heard the term “inbound.” If not in the context of HubSpot’s massive annual business event, then they’ve heard it in the context of marketing. It’s easy to shrug it off as just ...
4 Steps to Execute a Kickass Healthcare Branding Strategy (+ Examples)
How often do you consider a healthcare organization's branding strategy? Probably not that often, right? That alone is a pretty large indication that it should be taken a bit more seriously. Branding is an important ...
10 Digital Marketing Challenges That Are Hurting Small Businesses
Small businesses looking to grow in the digital world know that internet marketing is a must. And this focus on marketing in the digital age brings plenty of unique challenges along with it. Unfortunately, most small ...
7 Great FAQ Page Examples That You Can Copy (+ Best Practices)
Clients and customers are bound to have a few questions about your products, services, or company. While we want to try and answer those questions in our web copy, blog posts, and content, it can sometimes be difficult ...
10 Lead Generation Strategies For Tech Companies to Drive Conversions
In a world flooded with businesses and corporations, it can be difficult for salespeople to find leads and vice versa. This is especially true for technology and software companies, where it can feel like there’s a ...
How to Create an Incredible Editorial Calendar (+ Templates)
Catchy title? Check! Personas? Check! It's important to have all your information in order before you start creating content, and that information includes buyer persona research, awesome titles, keyword research ...
15 Landing Page Optimization Tips That Will Help You Convert
Your marketing machine won’t be able to operate fully without practicing lead generation. That’s pretty common knowledge. But converting those leads requires high quality landing pages, and those aren’t as common as you ...
What Is a Microsite? 10 Microsite Examples That Build Brand Awareness
What the heck is a microsite and why do you need one? First, the good news: If you’ve never heard of microsites, you’re not missing out on something that will make or break your entire digital marketing strategy. ...
How to Pick The Perfect Font for Your Brand ( +10 Free Font Sources)
Defining your brand identity isn’t easy. There are so many different little pieces and puzzles to try and optimize or perfect. When it comes to your business’ brand, you’re expected to nail everything, from the ...
How to Write the Best Alt Text for Your Images (w/ Examples)
Images provide context to your articles, web pages, and other campaigns, but what provides them context? Alt text is often seen as a tool to improve search engine optimization (SEO), and they wouldn’t be wrong. But it ...
How to Choose a Strong Brand Color Palette (+ 6 Free Tools)
Branding is a key piece of the puzzle in your company's identity and recognition. It has real impact on your company’s revenue, so you'll want to execute it successfully. Your brand color palette is a part of that ...
5 Benefits of Using Customization to Give Customers What They Want
We live in a world where everyone wants it “their way,” and people expect businesses to deliver custom options. Think about how people order when you go to a restaurant. They want no tomato, but add avocado, and the ...
How to Add Meta Tags to the Top CMS Platforms
Making sure that search engine crawlers are finding the right bits of code to understand what your pages are about is critical in your efforts to rank well on SERPs. Meta tags are the best way to nail this, but if ...
How to Create a Navigation Bar That Defies Expectations
Your navigation structure sets the tone for your entire website. Visitors don't always start on your homepage and take a predictable path through your website. A navigation bar sits unobtrusively at the top of your page ...
How to Complete a Brand Audit Yourself (w/ Examples + Checklist)
There seems to be everlasting brands everywhere in every industry. From household restaurant names to sportswear brands that dominate media, they appear to stand the test of time, a permanent presence in our culture. ...
9 Steps for Running Instagram Ads That Crush Goals (+ Examples)
With Instagram swallowing the world’s attention across borders, are we really that surprised that space has been carved out for advertisements? And, if you’re being honest, don’t you think that having a cut of that ...
How to Create a B2B Website That Will Skyrocket Your Leads
Growing conversion rates is a typical goal for marketers, but many fall short of achieving it. In a business to business marketing report, the Content Marketing Institute found 82 percent of B2B marketers said higher ...