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6 Email Marketing KPIs You Need to Track (& The Impact They Have)
Email marketing is an incredibly versatile and useful part of your inbound marketing strategy. It’s the perfect solution for maintaining and building relationships before your prospects are ready to consider buying from ...
How to Craft Attention Grabbing Headlines to Captivate Your Audience
When you write the headline and the last line of your blog post, you’ve done half the work. Why? Your headline is what actually determines whether most readers will, well, read. And in a world where most people skim, ...
6 of the Best Photoshop Alternatives Every Marketer Should Use
Photoshop has long been one of the mainstays of creativity in marketing, advertising, and publishing. But its cost, steep learning curve, and tendency to change radically has inspired many digital agencies to look ...
How to Liven Up Your Emails With Dynamic Content
The world is moving fast and people often get distracted. A simple email from their favorite brand is not enough anymore. They are looking for something interesting, engaging and simply, fun.
Time Management Tools Every Marketer Can Benefit From
Like most marketers, you probably feel like there are never enough hours in the day to be able to complete your work. There is always a client that needs something and your to-do list can often seem endless.
5 Color Palettes You Can’t Wait to Start Using
Let’s face it, we’ve all been stuck on color at some point or another. Whether you’re a designer working in Photoshop or an anti-tech savvy individual trying to make a simple brochure, I’m here to explain to you why ...
10 Ad Text Best Practices to Attract Your Audience (& Google Bots)
As marketers, we are constantly making strides to provide a better user experience and get more traction on all of our marketing efforts. Digital advertising with paid media is a way to get your ad in front of your ...
Do We Still Need Mockups for Website Designs?
Not too long ago, it was common practice to mock up pixel-perfect renders of every page of a website during a redesign. Hell, we still do full mockups ourselves. They certainly have their place, but the way we build ...
10 Ways Marketers Can Use FOMO to Their Advantage
FOMO – fear of missing out – is one of the most powerful forces guiding consumer behavior today. FOMO has always existed in one form or another, but today’s media environment concentrates it like nothing else. People ...
What Are the Best Times to Post on Social Media?
Social media is one of the best ways to quickly drive traffic to your website, grow your brand identity and highlight the unique content you're creating. So you're probably wondering, “what are the best times to post on ...
The Essentials of Content Research Every Marketer Needs
Content research is the foundation of the content creation process. Yet, if you ask most content marketers, they’ll tell you they never set out to create a repeatable content research process. After all, modern content ...
The Behind the Scenes Scoop to Rebranding & Relaunching the New Bluleadz
Today marks an exciting moment in the history of Bluleadz. After six months of hard work, we’re finally launching our new website in coordination with a complete rebranding of the company. It’s taken a lot of long days ...
How to Create Visually Appealing Content That Will Blow Your Mind
Visually appealing Web content is becoming more important than ever. The blog post is still the building block of a content marketing strategy, but visually-focused content outperforms text in virtually every situation: ...
5 Causes of Blogger’s Block (+ 10 Cures)
Of course you’ve heard of writer’s block. But bloggers feel the pain too. Whether you’re just musing on your own or writing for a client on any given topic, sometimes words can be terribly elusive.
5 Essential Tips to Master the Content Research Process
Anyone who writes about the same topic regularly has a lot of relevant facts right at their fingertips. For them, it might be easy to sit down and craft an insightful piece of content in as little as an hour or two. ...
Link Juice: What it Is & Why You'll Crave Some
Since the very beginning, the backlinks leading to a website have represented one of the most valuable currencies of the Web. Way back in the beginning, Google’s Sergey Brin and Larry Page built certain assumptions ...
The Psychology Behind Social Proof and Why it Works
Social proof is one of the most important aspects of marketing in the digital age. In fact, it’s one of the central elements of any form of persuasion, period.
10 Gmail Tips You Should Be Using for Your Business
With more than 1 billion monthly active users and one of the most robust business-focused suites in the industry, it’s no surprise Gmail has come to dominate commercial email. Everyone from one-person shops to Fortune ...