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Applying HubSpot education to every aspect of your organization.
2 Awesome Plugins and Extensions You Need for YouTube SEO
After a month or two of using the free tiers of vidIQ and TubeBuddy, we decided to pull the trigger and get the full experience with both — upgrading our services for the full suite of paid YouTube SEO features and ...
Why Is Employer Branding Important? | Recruiting Minute
When it comes to recruiting, your primary focus should be branding — with an emphasis on using the inbound methodology. Recruiting content is the backbone of great talent acquisition. Job seekers run the recruiting ...
How to Develop a YouTube Marketing Strategy
YouTube is the world's second largest search engine and a cornerstone of video marketing. While the benefits of the platform are clear, getting started with YouTube and creating an effective video marketing strategy is ...
Instagram Marketing 101 | Marketing Minute
Instagram is one of those marketing platforms that many companies use, but few get right. In fact, the most successful Instagram users are usually individuals, musicians, artists, and B2C companies. Instagram is tough ...
5 Ways to Not SUCK at Sending Emails | Marketing Minute
Email is such a staple of modern marketing, that it’s amazing to think there are companies that are relatively passive to the whole idea of it. A strong email marketing campaign can be the single greatest lead ...
How to Prep for a Marketing Interview
When interviewing for a marketing, sales, or advertising job – particularly in the inbound space – character can make or break your entire approach. Personality plays a huge role in determining who is a “right fit” for ...
How to Write Great Landing Page Copy
When it comes to writing powerful landing page content, creating immediate value and driving next steps or submissions is the primary goal. This is why the perfect landing page content is a balance between strong ...
What is the Future of Inbound?
Inbound marketing, and the agencies that practice and preach it, have come a long way since the early days of HubSpot. In fact, in just the past two years, there have been dramatic changes in how companies use inbound ...
What Is CodePen? | Marketing Minute
Whether you're a seasoned web developer or code newbie, sometimes finding inspiration—or even a specific piece of code to solve a basic problem that's new to you—can be a pain. You can ask your peers or search around ...
What are the Most Important Email Marketing Metrics?
When it comes to reviewing your email marketing efforts, the "most important metric" really depends on what you set out to do with your campaign in the first place. What type of action were you trying to drive users to ...
How to Pick a Facebook Ad Type
According to Facebook, "1.6 billion people worldwide are connected to a small business on Facebook." That's not referring to daily or monthly users or even total accounts – it's just the accounts that actively follow a ...
What Is the Best Way to Scale a Marketing Agency?
Effectively scaling a marketing agency depends on a few key factors: who you hire, your project management methodology, and your mission – that is, the goals and values that drive your company and employees.
What are Ways to Improve Google Quality Score?
As a part of paid search ads in digital advertising, your Google quality score is essentially a condensed scoring of your landing pages overall user experience, incorporating your ad relevance, click-through rates, ...
What Is a Pillar Page?
Pillar pages and topic clusters are leading the future of content marketing. Jeff highlights the benefits of using this approach in your strategy. But pillar pages aren't a new concept. In fact, they were first ...
What the Hell is IGTV? | Marketing Minute
Brian touches on a few important points here. Not only is the novelty of IGTV exciting, but the possibilities of where IGTV is taking Instagram and social media marketing in general seem endless. It’s no secret that ...
The 5 Best Video Editing Software Tools for Newbies
If you're entering the video marketing space, the process of editing what you record, be it by iPhone or a professional RED camera, may seem a bit daunting. Even if you hire a fully-staffed production house to produce ...
3 Video Marketing Tips for SaaS Companies
So, let's be honest. SaaS isn't always glamorous, and it can be difficult to create value without some proof of what a product does or how it can benefit customers. How can there be videos of a product if there is no ...
The Best Free Tools for Learning After Effects
After Effects can be an absolute monster to learn at first or a straightforward tool you can learn-as-you-go to create great video and animation projects. While the outcome applies to your creative approach, ...