Menu
Marketing
Marketing Insights
Earn attention. Generate leads.
The Top Growing User Interface (UI) Trends to Help You Grow in 2023
User interface (UI) designers have to stay up on the latest UI trends if they want to create successful sites and apps. While some elements remain the same over time, others change as technology and society changes. ...
The Top Marketing Solutions Businesses Should Invest In to Grow
Marketing is a crucial part of running a successful business. Yet, it is one of the areas companies can waste money more quickly than almost any other. How can one know which promotional efforts pay off and which should ...
6 Reasons Why You Should Write a Year In Review Blog Post
Finding excellent content for your blog can be a challenge even with an editorial calendar and plenty of useful topics to cover. A year in review blog post gives you an opportunity to summarize your top performing ...
What the Metaverse Means to Marketing Agencies (+ Strategy Examples)
As the metaverse takes virtual experience to a whole new level, marketers are beginning to wonder what digital marketing will look like in the future. Though the concept of it might still seem like a mystery, more ...
How Marketers Can Harness a Growth Mindset
Cultivating a growth mindset is the best way for marketers to stay agile when faced with uncertainty. Rather than being a person who knows it all, a growth mindset gives you the power to be confident and embrace change. ...
How to Bolster Your Marketing Team in Q4 to Hit Your Revenue Goals
With the end of the year approaching, it’s truly one of the busiest times for online marketers. However, it’s also crucial because you need to boost your sales throughout Q4 – ensuring you hit your year-end revenue ...
6 Growth Opportunities All Email Marketing Campaigns Are Facing
Email marketing is a cost-effective and simple solution companies use to grow their small businesses. However, many don’t realize the major growth opportunities that come with it when starting a new campaign. For ...
How to Create Engaging CTAs Users Will Have to Click On
The calls to action (CTAs) on your site can send your conversion rates soaring. People are used to seeing CTAs in advertisements, emails, and on websites and social media platforms. If you want to really grab user ...
5 Tips for Identifying Your Brand's Target Audience
Knowing your brand’s target audience is the first step to improving the chances of tailoring your offerings to what they want. Some people take the outdated approach of trying to market to everyone at once. But, doing ...
10 Re-Engagement Email Campaign Tips to Drive Conversions
Email marketing is one of the most effective ways to nurture your leads and stay top of mind when they’re ready to seek additional information or to finally make a purchase. However, it’s also common to have a lead who ...
7 Video Marketing Content Creation Tips for Engaging Your Audience
Video is one of the most popular types of content you can produce. People love the ease of absorbing the visual medium and seeing your product or service in action. Sites such as YouTube and Vimeo continue to grow in ...
Why Use HubSpot CRM for Better Law Firm Management
Law firms need a wide array of software to run efficiently: Client intake, case management, time tracking, and billing are just the tip of the iceberg. In addition to all of the administrative work, you want to ensure ...
SendGrid vs. HubSpot: Who Has the Best B2B Email Marketing Tools?
B2B marketing is significantly different from the B2C variety. Since their transactions generally require a larger investment, leads take their time conducting research — and once they narrow down their options, they ...
Forget the 4 Ps: The New Marketing Mix Has 14 of Them to Drive Success
If you’re an old hand at marketing, you probably learned about the "4 Ps" of marketing in school or during on-the-job training. And only the 4 Ps—product, price, place, and promotion. Yes, it was a simpler time, with ...
How Long Does B2B Inbound Marketing Take to See Results? (+ Tips)
The 7 Top HubSpot Competitors for B2B Marketing Automation
HubSpot has become the software equivalent of the popular kid in town. Browse through LinkedIn and you’ll find a myriad of marketing professionals display their certifications. Enter a search engine query regarding ...
How To Optimize Conversion Paths On Your B2B Website
Nobody on this planet can guarantee that by following X or Y strategies, you’ll end up on Google’s first page. However, there are many practices that will significantly improve the likelihood of this occurring.
How to Prepare for an eCommerce Website Redesign Launch to Drive Sales
The website design that worked for your ecommerce store in the beginning likely won’t work as well once you’ve grown past a certain point. Preparing for an ecommerce redesign takes time and effort, but the result can be ...