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5 Reasons Every Marketer Should Get HubSpot Certifications
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5 Simple Steps to Write a Benefit Statement (+ Tips and Examples)
When talking to potential customers, marketers often fall into the trap of listing all of the special features that their product or service offers, hoping to persuade them with cool traits and tricks. While features ...
8 Kickass 'Request a Demo' Page Examples That Drive Conversions
Does your website have a landing page where bottom-of-the-funnel (BOFU) and sales qualified leads (SQLs) can convert? Having a “Request a Demo” landing page allows visitors and qualified leads to raise their hand and ...
The 20 Best Contact Us Pages That Convert (+ Best Practices)
If someone was searching your site and wanted to get ahold of you, what would they see on your contact us page? A phone number? An address and map? Nothing? Marketers often spend so much time focusing on the design and ...
34 SMART Goal Examples (+ Template) That Will Help You Succeed
Before you start, you need to get SMART. No, my caps lock is not stuck. And no, I’m not yelling at you either. SMART goals are real, and implementing them into your company and professional development can help you ...
30 of the Best Marketing Campaigns of All Time That Spark Inspiration
Back in the days of three TV networks, AM radio, and newspapers, advertising was a competitive industry that gave us some of the most entertaining marketing campaigns ever. In today's data driven world, the medium has ...
How AI Drives Business Growth and Competitive Advantage
In the rapidly evolving world of business technology, utilizing artificial intelligence (AI) is not optional if you want to keep up. AI business growth happens in various ways, including employee productivity, customer ...
20 of the Best Meet the Team Page Examples You Need to See (+ Tips)
When visitors visit your site and click on your Meet the Team page, what do they see? Headshots? A team photo? Nothing? If your answer is nothing, then you should definitely keep reading. After exploring this page, ...
22 of the Biggest Marketing Fails of All Time (and Why They Sucked)
An idea can sound great in the conference room, but when you get it out there... not so much. Sometimes what you thought was a great idea can go terribly wrong in so many ways. Whether it’s how it's executed or how it's ...
The 8 Best Company Profile Examples That Stand Out in 2023 (+ Template)
Very few things in the world of business copywriting ignite such mixed feelings as the company profile. In general, business owners love a company profile. They want to delve into every little detail of how their firm ...
15 of the Best Ways to Get Instagram Followers for Your Business
Instagram is more than just the leading repository of latte art. It has more than one billion monthly active users – yes, billion with a “b.” And while the majority of users are in the U.S., it has a massive presence ...
Top 26 Information Technology (IT) Website Examples (+ Design Trends)
When was the last time you went an entire day without technology? Even when people want to go “off the grid” for a few days, they still make sure to take pictures with their mobile devices, then upload them to social ...
How to Use Google Site Search: 16 Tips for Crawling Your Website
Google has become an inherent part of today’s contemporary lifestyle. Whenever anyone needs information on anything, their first instinct is to “Google it.” They open Google on their browser, or just tap a Google search ...
Top 22 Case Study Examples That Boost Sales (+ Templates and Tips)
Building an effective content marketing strategy that can take your prospects through every stage of the buyer's journey means creating a variety of content. From relevant, informative blog content to engaging webpages, ...
33 Catchy Business Tagline Examples & How to Create Your Own
Great taglines have a few things in common — they're memorable, short, and they perfectly define a brand. Creating a business tagline requires some specific steps and a lot of attention to detail mixed with some ...
3 SMS Marketing Facts That Surprise Most Marketers
SMS marketing is not new, but it feels novel. Email marketing has overshadowed most communication marketing methods since email’s inception, but companies are getting craftier and savvier by taking advantage of text ...
How the Rise of AI Is Changing the Marketing Industry
With the rise of artificial intelligence (AI), this technology is making a transformation in the marketing industry. As a marketer, you understand the importance of staying ahead of emerging trends. However, AI is ...
There's a Huge Shift in Customer Expectations Happening Now
Customer expectations have changed a lot when it comes to buying goods and services. Just 20 years ago, it was common to pay by check at the grocery store. Now, you’d be hard-pressed to find anyone carrying a checkbook, ...
What Love Is Blind Taught Me About Brand Marketing
Love Is Blind, a popular Netflix show that follows a group of singles looking for love and willing to marry someone they’ve never met in person, can teach you a lot about brand marketing. The show stars contestants that ...