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5 Reasons Every Marketer Should Get HubSpot Certifications
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How to Create a Brand Experience For Sustainable Growth (+ Examples)
A long time ago (in a galaxy far, far away) when people needed to buy something, they went to a store, got it, and moved on with their lives. Ah. Those were simple times. Today, in a world where everyone’s used to ...
How To Connect With Customers Through Emotional Branding (+ Examples)
No matter how much of a stoic you may try to be, guaranteed, there’s something that tugs at your heartstrings. It’s human nature. It’s also how we connect, as a species. Even if we’re in a foreign country and don’t ...
Brand Loyalty: Gain Customers and Drive Revenue (+ Examples)
Do you have an iPhone or a Samsung? What’s your favorite running shoe? Music streaming service? The answers don't matter, but many consumers are loyal to their favorite brands in all these situations. And this is great. ...
How to Create and Fine-Tune Your Brand Identity (+ Templates)
Without reaching out to Google for an answer, what’s your definition of brand identity? There are many ways to come up with quick responses — such as how people perceive you, how well they recognize you, or what makes ...
8 Ways to to Improve Your Email Marketing Strategy in One Month
Email marketing is still one of the most effective forms of promotion available to small businesses of all types. You have a dedicated audience you can reach who’ve already indicated they’d like to hear from you ...
How to Develop a Brand Style Guide That Attracts Ideal Buyers (+Tips)
When you think about the most popular brands, you likely notice certain common denominators — they’re easily recognizable, and they’re consistent about their image across all platforms. Whether it’s their website, a ...
How to Ensure Brand Authenticity to Build Customer Trust (+ Examples)
Once upon a time, businesses could advertise what they sold, add some bells and whistles for good measure, and go on about their day. People bought what they needed, and that was that. In the age of information, ...
Brand Awareness: How Consumer Recognition Leads to Customer Loyalty
Starting and running a business is hard work. You want to focus on the products or services you offer, but that’s practically mainly window dressings. Behind the scenes, you’re constantly doing administrative tasks, ...
9 Marketing Metrics You Need to Track to Drive Inbound Results
We live in an age where it’s become common practice to track everything — your sleep, your steps, your macros. And this method of keeping an eye on details is then used to make data driven decisions: Going to bed an ...
Inbound Marketing 101: How to Attract and Close Your Ideal Buyers
When was the last time you enjoyed watching commercials? With the exception of maybe the Super Bowl, most people either mute them, skip them, or pay a premium on streaming platforms so that they don’t have to watch ...
How to Create a MarTech Stack to Support Growth Goals (+ Best Tools)
Whether you’re a creative, entrepreneur, or into any type of industry where you get to share your gifts with other people, you’re likely aware that the only way to accomplish any level of success is with good marketing. ...
How To Develop a Content Strategy to Drive Revenue (+ Examples)
How much do you know about content marketing? While some people are masters of the craft, others believe in the misguided notion that inserting a couple of keywords into well written content is enough. That may have ...
20 of the Best Free and Paid Marketing CMS Platforms in 2021 (Ranked)
When was your business website created? If the answer is several years ago, it's time to update it. Or hey, even if it’s relatively recent, you still need to optimize it on an ongoing basis, especially if you’re not ...
The Top 10 Social Media Platforms Businesses Should Use to Get Leads
There are a lot of social media networks out there. We’re long past the days where one or two big names ruled the nest. Yes, of course, there are still some big names in the business — we’re looking at you, the book — ...
Top 10 Email List Scrubbing Software Tools to Get Accurate Email Data
If you own a business, you’re well aware of the value of having a good email list. It lets you connect with potential and existing customers, and it can help you drive a significant amount of traffic to your website. It ...
20 Marketing Automation Software Options You Need to Accelerate Your Business in 2021 and Beyond
No matter your industry or the goods or services you offer, if people aren’t aware of them, they’re not going to buy them. So what’s a person to do? You already have a schedule full of meetings, demos, networking ...
Agile Marketing and Scrum: 5 Steps to Drive Results More Efficiently
Do you remember when writing letters was a thing? You’d get a pen and paper and tell a story or give updates on your life to your friend who moved to another state. You’d then find an envelope, go to the store to buy a ...
How to Write Great Blog Posts for Your Target Audience (+Tips)
How much time do you spend online looking for information? While Siri and Alexa are certainly helpful, when you are looking to do more in-depth research, the more detailed the content, the more helpful it is. This is ...