Categories
11 of the Best Reasons Why Manufacturers Need to Use a CRM
The competitive landscape in manufacturing changed a lot in the last few years. Not so long ago, there was a standard way manufacturers marketed and sold products. Manufacturing was dominated by just a few key players, ...
12 Outstanding Sales Automation Features Your Team Should Use
Sales teams are stuck in a downward spiral of wasted time and inefficiencies, thanks to outdated tactics and a lack of tools. Currently, sales reps spend just 34 percent of their time actually selling, and a whopping 57 ...
6 Awesome Lessons to Learn From a Lost Sale
We all love winning. But the truth is sometimes we learn more by losing. Thomas Edison tried literally hundreds of different materials for the lightbulb before stumbling upon the carbon filament that lead to his ...
New Lead Qualification Framework to Identify Right-Fit Prospects
If your sales team is at all invested in inbound sales best practices, then they've probably – definitely – heard of BANT: the lead qualification framework used in a discovery/exploratory call that asks prospects about ...
Sales and Marketing Are Butting Heads (+ How to Overcome 4 Issues)
In today’s inbound world, sales and marketing alignment is more important than ever. With would-be customers doing so much product research online, aligning these natural allies is crucial to capturing attention and ...
Why Every Salesperson Needs to Conduct a Win Loss Analysis
For everyone in a company to be moving in the right direction, each player has to know the metrics that represent success for them. All departments – from sales to marketing to operations and products – have their own ...
Closing a Sales Deal Soon? How to Survive That Dreaded Waiting Period
So, a qualified lead trickled down the sales pipeline, you ran a successful discovery call, and developed and delivered a top-notch proposal. Now, you wait. And wait. And wait. You might think you’re waiting forever, ...
5 Sales Reports You Need to Get From Your Sales Team
The best marketing and sales organizations are driven by data. Data facilitates improvement. Your sales strategies, responses to lead questions and objections, and ability to bring informative content to bear on the ...
How to Perform a Win Loss Analysis (and What to do With Your Findings)
Winning feels good, right? To develop a top-notch sales team, it’s important to keep track of what you’re winning, not just how often you do it.
11 Metrics You Need to Include When Setting Up Your Sales Dashboard
A CRM that provides total visibility into deal flow is essential in modern selling. Especially in B2B, sales professionals need to understand where each of their leads has been and where they may be going. This is ...
10 Eye Opening Sales Statistics You Have to See to Believe
Today’s digital sales pros know that accurate data is the key to really outstanding results. As an inbound selling professional, you have plenty of room for creativity. It’s up to you to meet people, analyze their ...
9 Creative Ways to Fill Your Sales Pipeline This Month
Identifying and developing leads is the key to keeping your sales pipeline humming along. While inbound marketing does a tremendous amount of work keeping your pipeline healthy, inbound sales professionals have an ...
Effective Closing Techniques Every Salesperson Needs to Try
Closing is one of the most important moments in the customer relationship.
The Must-Haves for Your Sales Enablement Content Strategy
Today’s digital marketers are responsible for developing content that attracts and converts leads. On top of that big job, they often work with sales pros to ensure content is on target for closing a final agreement. ...
How to Catch Your Legacy Salespeople Up to Speed With Inbound Sales
In any technology-focused industry, it’s important to continuously build new skills. Companies that do business online need to embrace that culture of continuous improvement, too. Conventional wisdom in sales, ...
17 Things You're Not Doing On Your Sales Calls (& You Probably Should)
A sales call has the potential to launch a relationship that works for you and your leads. However, everyone knows making a good sales call takes practice and planning. Unlike email contact, sales calls are inherently ...
Sales Process vs. Sales Methodology: The Key Differences
Sales may seem like magic, but anyone who has been there knows hard work goes into it.
6 Things to Do if Your Leads Go Dark
For B2B marketers, the buyers journey as we know it isn’t a straight line. Even though it has three distinct phases – Awareness, Consideration, and Decision – each one of these can have all kinds of mini-steps. ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
