If you’ve been involved in modern inbound marketing for very long, you’ve no doubt heard about HubSpot. HubSpot is the king of today’s content marketing scene and the developer of many of the best practices that savvy digital marketers use every day.
HubSpot isn’t just about sizzling web content, although that’s the biggest piece of the pie. HubSpot’s CRM is also making waves for companies of all sizes that rely on digital approaches to generate leads and win sales. This robust, full-featured software is both light and powerful.
Using this tool makes it that much easier to align your organization with the best that inbound has to offer.
What Is a CRM?
A customer relationship management system is a software suite that offers end-to-end visibility for all of your individual customer relationships and touch points. It provides you with the tools you need to nurture key relationships from awareness to consideration to final decision.
With CRM – and HubSpot’s CRM in particular – you never have to worry about losing track of a hot lead or missing out on signals that tell you it’s time to move forward. Simply by making it easier for you to follow up swiftly, a CRM can put millions of dollars back on the table.
Of course, not all CRMs are created equal. Some are big, some are small. Some are pricey and some are cheap. Some are intended for organizations of a certain size or for those with a particular approach to funnel management.
Selecting the right solution is paramount to getting real ROI.
B2B companies get the greatest benefit from a CRM. B2C companies focused on considered purchases – high-ticket and customized solutions like lawn care, where lots of care goes into a final decision – can also get tons of value from the right CRM selection.
Why HubSpot’s CRM Is the Best Out There
With all this in mind, it’s no surprise HubSpot’s CRM is the leading choice.
After all, it’s HubSpot that has developed the winning approach to building customer rapport online in the 21st century. Every bit of that expertise has been distilled down into HubSpot’s CRM, which is not only easy and intuitive, but it's also fully aligned with mature inbound marketing processes.
Let’s take a closer look at everything HubSpot’s CRM has to offer:
1. It’s Free
First and foremost, the HubSpot CRM is free, so you can dive right into the nitty-gritty and start learning the solution. The faster you get involved, the faster you’ll see ROI.
2. It Facilitates Sales and Marketing Collaboration
“Smarketing” is a term you might have seen tossed around for that newfound spirit of cooperation between sales and marketing. The HubSpot CRM makes it easier with separate marketing and sales dashboards that help share knowledge and make lead hand-offs much snappier.
3. It Organizes Data Like You Think About Data
Many CRMs have a “flat” view of the sales landscape, where everyone is just a “contact.” This gets you started in the right direction, but it leads to a lot of unnecessary detail work.
HubSpot CRM is organized intuitively with contacts, companies, and deals (for defining custom sales pipelines).
4. It Keeps You On Task – Literally
Knowing what to do is only half the battle. You also have to be reminded and engaged to do the thing, and there are plenty of other priorities to manage in a day.
Since HubSpot CRM organizes relationships in terms of upcoming touch points and events, you’ll have a built-in roadmap for success.
5. It’s Unbelievably Scalable
For a free solution, it’s really worth emphasizing how much HubSpot CRM lets you do. For example, it allows you to maintain a total database of up to one million contacts. Even Fortune 500 enterprises that span the globe will find that it suits their needs.
6. It Lets You Import Existing Contacts Easily
You can move seamlessly from any existing solution to HubSpot in an afternoon. It automatically imports all your existing contacts from any format, so you’ll be up and running in no time.
It even comes with unlimited file storage so you can consolidate everything in one place.
7. It Integrates With Your Existing Marketing Technology Stack
HubSpot CRM runs in the background after installation and works with virtually everything a sales or marketing pro could ever need for a productive day. That includes tools like Google for Business, Dropbox, and even many other CRMs you might currently be using.
8. The Interface Is One of the Most Intuitive You’ll See
Any business solution is of no use if no one adopts it. HubSpot CRM makes it easy for every team member to get the data and functionality they need, because every menu has been distilled down to its most useful essentials.
It’s a sleek product made by and for the inbound community.
9. It Gets You the Data
HubSpot CRM is built around the importance of granular and actionable data. Not only does it collect and streamline buyer behavior data; it also helps you analyze and report it.
You’ll be able to recognize the key trends affecting your results and inform stakeholders up and down the hierarchy quickly.
10. It Links Into Your Entire Sales Universe
A CRM that only works with your website or email only provides a small portion of the picture. HubSpot CRM is optimized to grab and present data from all throughout your sales process. That includes email, your website, your social media profiles, and even your phone system.
11. It’s Conversation Focused
Seeing your customer touches as an ongoing conversation helps you build rapport and ensure you’re always adding value. HubSpot is structured to do this from start to finish, giving you real-time contact options and instant notifications to help you be more responsive to customer needs.
12. It Gives You Access to HubSpot’s Database
You’ll fill in gaps in your current contact records and expand your view like never before with access to HubSpot’s contact database.
It harnesses the power of this trusted brand to give you the skinny on more than 20 million businesses – and any one of them could be your next big account.
13. It’s Conversion Oriented Too
Conversions are what make the world go ‘round. HubSpot CRM will help you keep your eyes on the prize by giving you the power to book your next meeting from right there in the interface. Leads can schedule time with you on your personal calendar directly from your custom link.
14. It’s a Launchpad to Lasting Inbound Success
If you’re not on board the inbound marketing train just yet, HubSpot CRM will help you get there. It’s a great entry point into the entire HubSpot ecosystems of solutions and training. Just as you’d expect from the inbound experts, many of these resources are free.
If you’re not sure about a CRM or you’ve simply never tried one, HubSpot’s CRM will make you a believer. It’s the ideal starter solution, but it’s far more: It’ll become the first, last, and only CRM your enterprise ever needs, no matter how you sales and marketing evolve in the future.