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How to Write Social Media Captions to Drive Engagement (+ Examples)
Social media has taken the marketing world by storm, and more and more businesses are hopping online to promote their brand. And it seems to be working. Nearly 90 percent of marketers say their social media marketing ...
BANT: 30 Questions You Need to Ask To Qualify Your Prospects
BANT is a fast and easy scheme for qualifying leads that has everyone excited. With BANT, you have the opportunity to learn everything you need to know from a prospect in a structured and precise way. This saves a huge ...
How to Conduct an SEO Analysis to Climb SERPs (+ SEO Tools & Checklists)
Search engine optimization (SEO), in its simplest terms, is the process of making changes to your website to make it more visible to search engines and improve your site’s rank. But improving your SEO isn’t a process ...
20 of the Best Meet the Team Page Examples You Need to See (+ Tips)
When visitors visit your site and click on your Meet the Team page, what do they see? Headshots? A team photo? Nothing? If your answer is nothing, then you should definitely keep reading. After exploring this page, ...
22 of the Biggest Marketing Fails of All Time (and Why They Sucked)
An idea can sound great in the conference room, but when you get it out there... not so much. Sometimes what you thought was a great idea can go terribly wrong in so many ways. Whether it’s how it's executed or how it's ...
15 of the Best Ways to Get Instagram Followers for Your Business
Instagram is more than just the leading repository of latte art. It has more than one billion monthly active users – yes, billion with a “b.” And while the majority of users are in the U.S., it has a massive presence ...
26 Mission Statement Examples That Inspire (+ Template)
Quick. What’s the first thing you think about when some of your favorite businesses come to mind? If you’re into places like Sprouts and Whole Foods, your first instinct may be to think about organic, fair-trade ...
Brand Loyalty: Gain Customers and Drive Revenue (+ Examples)
Do you have an iPhone or a Samsung? What’s your favorite running shoe? Music streaming service? The answers don't matter, but many consumers are loyal to their favorite brands in all these situations. And this is great. ...
Top 24 Business Development Leaders to Inspire Your Growth in 2024
Business development reps have a large impact on a company's bottom line. Individuals in this role must maintain their motivation and zeal for prospecting, building relationships, qualifying leads, and setting ...
12 Top Healthcare Marketing Challenges (+ Tips for Driving Revenue)
All marketing has challenges – but healthcare marketing challenges are especially complex. There’s no other industry like healthcare. The services we get and the relationships we build as patients are central to our ...
15 Blogging Best Practices to Hit Your Website Traffic Goals
In the world of digital marketing, blogging goes beyond “putting pen to paper.” When blogging for your business or your client’s business, it’s important to keep optimization at the forefront of your efforts. But how ...