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User-Generated Content: The Most Trusted Media You Need to Use
Are you aware of how much your business benefits when your audience is your advocate? It’s not all that conceited to want your audience to celebrate your brand, products, and services. In fact, it’s actually a pretty ...
24 of the Best Webinar Softwares You Need to Try in 2019
Your target audience is seeking out help from you. They have pain points they need to address and goals they want to achieve. And they will find solutions either from you or your competitors. One of the best ways to ...
How to Build an HTML Email: What You Need to Know
When it comes to your marketing strategy, email is an essential piece to the puzzle. A lot of your efforts rely on a strong email campaign. Unfortunately, there are many people who don’t put enough emphasis on using ...
Word of Mouth Marketing: The Essentials for Building an Exciting Strategy
Marketers and salespeople have a pretty bad rep attached to their roles. You’re not well respected and seen as, as most cartoons tell us, a bit weasely. HubSpot found that just three percent of people consider you ...
What Is a Webinar? A Powerful Approach to Driving Lead Gen Results
Marketing collateral comes in all different types and styles. One of the most engaging and impactful ways to educate and market to your audience is hosting webinars. In case you live under a rock and have never heard ...
10 Amazing Sales Pitch Examples (and Why They Are So Effective)
Anyone in sales will tell you that the job requires a lot of skills. You have to be empathetic and capable of building relationships with prospects and clients. You also need to be a strong communicator, listener, and ...
Conversational Marketing: Tips, Examples, and Resources You Need to Start
When you really think about it, every interaction you have with your audience is an opening for dialogue. You’re publishing content that’s empowering your audience with knowledge. They’re finding you in different and ...
12 of the Best Fonts to Use For Your Resume (+ Why They Matter)
Seven seconds. That’s a very small window to have to wow recruiters and hiring managers. According to Ladders, Inc., the average initial screening time for a resume is just 7.4 seconds. Basically, the appearance of your ...
Consultative Selling: Everything You Need to Know
An unpopular opinion, but selling is truly an art form that requires a pretty diverse set of skills. There are so many different styles you can learn and approaches you should master. One of the most impactful being ...
Micro-Influencers: Who They Are and How to Find Them
In today’s day and age, social media rules the digital world, and influencers rule social media. Social influencers are just as popular and famous as traditional celebrities now, boasting millions of followers across ...
Thought Leaders in Manufacturing: 10 Companies and People You Need to Know
Thought leaders in any industry deliver a ton of value to their audience. Manufacturing is no exception. The best of best in your industry established themselves as a successful professional in their area, and they ...
Why Buying Email Lists Is a Terrible Idea (+ 9 Things to Do Instead)
Email marketing is still a major strategy that marketing teams implement. And rightfully so. HubSpot found that over 6.69 billion email accounts still exist, and 5.6 billion of those existing are expected to be active, ...
How to Define Customer Service Objectives the Right Way (+Examples)
For most service agents, it’s important to focus on delighting and supporting your customers to boost retention. But that becomes substantially more difficult if you’re not setting and pursuing the right objectives. ...
Sales Prospecting 101: Tips & Tools to Sell More Deals
Picture it. The pipelines sit empty. Your sales leadership is pointing at the clock. The question looms over your head. Are you on pace to meet your quota? This is the stress of today’s salespeople. And, hate to say it, ...
Humble Leadership Drives Companies. Learn From the Best of the Best
Leadership is a complex undertaking that requires more skills than most recognize. The Harvard Business Review put together some of the top qualities as ranked by global leaders: Possessing high moral standards (67 ...
Digital Marketing for Nonprofits: How to Create a Strategy (+Examples)
In today’s day and age, digital marketing is the foundation of every company’s marketing engine. Initiatives like user friendly web design, SEO, blogging, social media, and such are all part of an effective digital ...
11 Guaranteed Ways to Build Brand Awareness (w/ Examples)
How recognizable is your company logo to your audience? What does your website traffic look like? How many people are actually aware you exist? Most markets and industries are pretty saturated with competition, so it's ...
10 Sales KPIs You Should Monitor to Ensure Sustainable Growth
So much is said about data these days that it can be easy to overlook the most important thing about it: actually using it. While you're counting numbers and analyzing analytics, it can be hard to distinguish which are ...